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The corporate identity elements come together in the design of a communication material. All corporate identity elements can be used in both digital and print materials.
UvA corporate identity
Credits: Thonik

Corporate identity elements

  • Logo
  • Image area

    The image area can contain a photographic or illustrative image. Photographs should extend to the edge of the image area; illustrations should preferably do the same, unless the illustration does not allow for this. It is not permitted to add a separate logo or text to a graphic. Nor is it permitted to combine a photograph with a graphic.

    Read more about the visual identity guidelines.

     

    Voorbeeld illustratiekader
  • Text and toolbox

    If you want to add text to your communication, use the Utopia font. Within the UvA corporate identity, text is always placed horizontally.

    You are free to place the message of your communication on a white background, a coloured background or over the image. In addition, the toolbox has been developed to give the key message of the communication extra impact and to make your communication distinctive within the UvA corporate identity.

  • Call-to-action sticker
    Call-to-action Sticker
    Example of a sticker in the secondary colours red, black, white, orange and purple

    Optionally, a call-to-action sticker can be added. The sticker is circular and can be used in all colours from the colour palette. It is always placed as a standalone element within the image area.

    Dimensions

    A6 23 mm
    A5 32 mm
    A4 45 mm
    A3 63 mm
    A2 90 mm
    A1 125 mm

UvA brand portal 

In the UvA Brand Portal, you can create communication materials yourself, without the involvement of a designer, using the various templates available. View examples of communication materials created from templates in the Brand Portal.

To use the creation module, you need a login and password.

Forgot your login details? Go to uva.cordeo.online and request a new password. Would you like to register as a user? Please contact the corporate identity coordinator.

  • Designers

    If the existing templates do not meet your needs, consider contacting one of our preferred suppliers. These designers and agencies are familiar with the UvA corporate identity and can provide expert support:

    Thonik

    T: +31 (0)20 468 3525
    I: www.thonik.nl 

    April Design

    André Mol
    T: + 31 (0)6 478 981 67
    I: www.april-design.com
    E: andre@april-design.com

    Marc Lochs Grafisch ontwerp 

    Marc Lochs
    T: +31 (0)6 504 728 79
    I: www.lochs.nl
    E: marc@lochs.nl

  • Ordering printed materials

    If you would like to have your communication materials printed, please contact the contracted print suppliers. OBT handles the UvA’s communication print materials, such as brochures, folders, flyers and posters.

    OBT (communication print materials):

    OBT
    Kerketuinenweg 8
    2544 CW Den Haag

    Contact person: Mandy van Houten (verkoop)
    T: +31 06 22614686
    E: mandy@opmeerbv.nl

    Order processing: Martin Slappendel
    E: martin@opmeerbv.nl

    Office stationery

    Ordering office stationery, such as business cards and envelopes, is currently not possible via Ariba. To place an order, please email postkamer-uva@canon.nl.

    Diploma supplement paper

    Diploma supplement paper is printed on paper featuring a UvA watermark. Orders are processed through the Central Student Administration – Examinations Office: examenaanvragen@uva.nl.