Annemiek Linn studied Communication Science at the University of Amsterdam. In 2013 she successfully defended her thesis on the value of tailored communication in promoting medication intake behavior’. Annemiek remained working at the University of Amsterdam as an assistant professor in Health Communication. Her main interests are how the internet and patient-provider communication are converging and how new technologies can assist providers with tailoring their communication to the patients’ needs. Annemiek is also involved in several other related research projects, such as research on patients’ implicit attitudes towards medication (intake) and cancer patients’ concern expression.