The Corporate Communication track within the Master’s Programme in Communication Science gives a broad understanding of the communication of commercial and non-profit organisations with their environment and society.
An important question within Corporate Communication is: How are communication strategies being developed, approved, implemented and what are the effects of those strategies on publics? On the one hand, the track focusses on external communication, teaching you how to build and maintain a corporate image, reputation and identity. A vital aspect to note in addition is the public responsibility of organisations, especially in relation to public opinion and the public debate in the traditional and social media. The relationship with the press, public, media and stakeholders is discussed elaborately and crisis communication is touched upon in compliance with these relationships.
On the other hand, the track focuses on communication within corporations, such as organisational culture, communication and the new way of working, social media and employees and how this all is implemented during change processes.
You will be educated to be an academic who is fully equipped to research the topics within Corporate Communication and is able to think critically about them. You will also be equipped to work at communication and public relations departments of large organisations and as a communication consultant in an agency.
Communication and media are rapidly changing fields. Therefore our track stays up to date with the latest research and developments.
Amsterdam is a fascinating, media-saturated, multicultural environment. Studying in a major European center for media research and development provides you with a network of (international) contacts that helps you find work after graduation, both in the Netherlands and elsewhere. Many of the programme’s lecturers are researchers at the Amsterdam School of Communication Research (ASCOR) at the UvA's Faculty of Social and Behavioural Sciences. Furthermore, ASCoR has over 50 permanent senior researchers and its international English-taught PhD programme has more than 30 PhD students.
Corporate Communication is a track of the accredited degree programme Communication Science. After successful completion of this programme, you will receive a legally accredited Master’s degree in Communication Science and the title Master’s of Science (MSc). You will graduate from an internationally consistently high ranked university. The QS World University Rankings by Subject 2019 lists Communication Science at the University of Amsterdam as the best (no.1) ranked programme worldwide.
If you did not obtain a Bachelor's degree in Communication Science at the University of Amsterdam, you are required to apply for admission to the Master's programme. The sub-site on application and admission will walk you through the steps necessary to apply.
|Degree programme||MSc Communication Science|
|Type||Regular study programme|
|Credits||60 ECTS, 12 months|
|Language of instruction||English|
|Starts in||February, September|