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Master

Communication Science: Corporate Communication

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With the central role organisations play in societies, it is essential to have a thorough understanding of communication processes within organisations and with their environment. Key themes central in this track are organisations’ social license to operate, organisational culture, dialogue and engagement, crisis communication, politicisation, the role of the media in the construction of reputation and legitimacy, and corporate social responsibility communication.

Events

Would you like to find out if Communication Science: Corporate Communication is the right programme for you? Sign up to attend the next Master’s Week or register to receive updates about the Master’s programme.

Discover the Master’s programme & tracks

Within the Master's Communication Science you specialize in one of the following four tracks:

Study programme

The Corporate Communication track has two specialisation seminars: (a) Strategic Communication and (b) Organisations, Media and Society.  

The Strategic Communication course discusses relevant themes, theories, and developments from the meso-level of the organisation. Example topics in this course include sensemaking and organisational change, stakeholder dialogues and co-creation, and stereotyping in organisations.  

The Organisations, Media and Society course discusses relevant themes, theories, and developments from the macro level of the media. This course focuses on topics like organisational legitimacy and issue arenas, and the role of societal developments such as polarisation, artificial intelligence, and mediatisation therein. 

'I acquired extensive knowledge of how organisations can strategically survive the current rapidly changing environment.'

Sakurako Umezawa

Why study Communication Science at the UvA? 

Many Lecturers are researchers at the ASCoR

Renowned teachers

Choose from

4 different specialisations

Study in a fascinating and media-saturated environment

Amsterdam

Academic Staff

The lecturers and supervisors in the Communication Science Master’s programme are internationally renowned for their experience and expertise in their field of research.

Rens Vliegenthart
Anke Wonneberger
Toni van der Meer

Careers

The knowledge and skills acquired during the program provide an effective grounding for positions in communication research, communication advice, and management. Our alumni are (inter)national experts working at different types of organisations. These include for example, large commercial organisations (e.g., Coca Cola, Unilever), governmental or non-profit organisations, charities, public relations agencies, and communication agencies. Some alumni have started their own company focusing on communication advice.   

Is the Master's track: Corporate Communication for you? 

Do you:  

  • want to learn how organisations are affected by today’s media landscape and how they can strategically act in an environment characterised by mediatisation and polarisation?  
  • want to bring a timely and critical contribution to societal debates about corporations and their communication regarding environmental sustainability and corporate social responsibility (CSR) activities?   
  • understand what organisations can learn from big data, like their interactions with users on social media (e.g., Facebook, Instagram), websites, or other digital environments (e.g., algorithms, artificial intelligence)?  
  • want to better understand how large corporations grow more powerful in societies through their engagement with socio-political issues?  
  • have an interest in strategic communication questions like engaging with stakeholders or implementing change processes?  

Then Corporate Communication is the right Master's track for you!

Facts & Figures
Degree programme MSc Communication Science
Type Regular study programme
Mode Full-time
Credits 60 ECTS, 12 months
Language of instruction English
Starts in February, September
CROHO code 66615
Location Roeterseiland campus