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Communication Science: Persuasive Communication

The track Persuasive Communication of the Master's in Communication Science addresses communication processes that are intended to achieve specific persuasive goals in marketing and health communication.

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Discover the Master’s programme & tracks

Within the Master's Communication Science you specialize in one of the following four tracks:

Why study Persuasive Communication?

In this Master’s, you will study a variety of marketing and health communication theories, and learn how to apply these theories to challenging problems of consumer and health-related behaviour. By using the latest scientific insights, you will learn how and under which conditions communication can be used as a strategic tool to inform and influence people. Particular attention is paid to communication through new media and technologies, including interactive and social media.

This track teaches you how to systematically develop and evaluate marketing and health communication messages and campaigns in a rapidly changing digital society. You will learn how people use media to fulfil their needs and how you can target your audience, choose appropriate channels and tools, use new media in an innovative way and evaluate the success of your messages and campaigns. Next to a firm theoretical base, we also closely collaborate with professionals in the field to assure an excellent preparation for your professional life. It is a fascinating and creative track with highly qualified and enthusiastic lecturers who provide students with the skills they need for a successful career in the communication departments of advertising, marketing or health organisations.

'I specifically chose this track because I have a background in marketing and was curious to learn the most effective techniques to communicate as a professional marketer.'
Angela Bonanno

Why study Communication Science at the UvA?

QS rankings 2020

Number 1 in the world!

Many Lecturers are researchers at the ASCoR

Renowned teachers

Choose from

4 different specialisations

Study in a fascinating and media-saturated environment


After graduation

This high-level Master’s prepares you for a variety of jobs creating broad employability:

  • Communication advice and management (e.g., campaign developer in advertising or health, marketing communication strategist, public information expert, communication consultant, policy worker in broadcasting or health care, brand manager, media expert, webcare and social media agent, communication consultant, fundraising manager).
  • Communication research (e.g., market researcher, media researcher, academic researcher).

Facts & Figures

Communication Science: Persuasive Communication
Degree programme MSc Communication Science
Type Regular study programme
Mode Full-time
Credits 60 ECTS, 12 months
Language of instruction English
Starts in February , September
CROHO code 66615