Dr. A.M. (Marthe) Möller
Universitair Docent Entertainment Communicatie
Faculteit der Maatschappij- en Gedragswetenschappen
Programmagroep: Youth & Media Entertainment
Expertisegebied: sociale cohesie en mediagebruik, gedeelde online ervaringen, social media comments, online sociale invloed, machine learning
Bezoekadres
- Nieuwe Achtergracht 166
- Kamernummer: C10
Postadres
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Postbus 15791
1001 NG Amsterdam
Contactgegevens
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Profiel
A. Marthe Möller (PhD, 2021) is Universitair Docent Entertainment Communicatie aan de Amsterdam School of Communication Research (ASCoR). In haar werk bestudeert Marthe hoe het gebruik van sociale media verbondenheid kan bevorderen. Dit doet ze door enerzijds te onderzoeken welke psychologische mechanismen hieraan ten grondslag liggen en wanneer mensen zich juist wel of niet met anderen verbonden voelen als ze media gebruiken. Anderzijds bestudeert Marthe hoe kunstmatige intelligentie en met name machine learning door wetenschappers gebruikt kan worden om dit onderwerp te bestuderen. Marthe is aangesloten bij het UvA Data Science Centre en ze is co-directeur van het Digital Communication Methods Lab.
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Onderzoek
Onderzoeksmethoden
- Experimenteel onderzoek
- Inhoudsanalyses
- Geautomatiseerde analyses van tekstdata
Huidig onderzoek
Marthe is op dit moment onder andere bij de volgende onderzoeksprojecten betrokken:
- Verbonden door Entertainment: Binnen dit project is Marthe co-promotor van PhD kandidaat Zhiying (Diana) Liu. In het project wordt onderzocht hoe mediagebruik voor een gevoel van verbondenheid met anderen kan zorgen. Het richt zich daarbij met name op de rol van het samen bekijken en (online) bespreken van televisieprogramma's of films.
- Duurzame relaties (samenwerking met dr. Rhianne W. Hoek): In dit project wordt onderzocht hoe influencers over klimaatverandering communiceren op sociale media. Het project kijkt naar hoe dit sociale media gebruikers kan stimuleren om een positieve bijdrage te leveren aan de maatschappij door milieubewuster te gaan leven.
- AnNoBias: Dit project onder leiding van dr. Anne C. Kroon onderzoekt hoe de vooroordelen die mensen hebben beïnvloeden hoe ze berichten van anderen interpreteren. Het kijkt daarnaast ook hoe computermodellen (d.w.z. machine learning algoritmen) deze vooroordelen overnemen en hoe de resultaten van deze modellen hierdoor worden beïnvloed.
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Onderwijs en PhD begeleiding
Onderwijs
Marthe geeft voornamelijk onderwijs in verschillende onderzoeksmethoden. Ze geeft bijvoorbeeld vakken over het opzetten en uitvoeren van experimenten en over het verzamelen en analyseren van data met behulp van computationele methoden. Marthe is ervaren in het begeleiden van scriptiestudenten op zowel bachelor- als masterniveau. Ook begeleidt zij één van de PhD clubs binnen ASCoR, waar PhD kandidaten hun onderzoeksprojecten presenteren, bespreken en ontwikkelen.
PhD begeleiding
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Publicaties
- refereed (12)
- vakpublicatie (1)
- populair wetenschappelijk (1)
- congresbijdragen (17)
- erkenning (6)
- proefschrift (1)
2025
- Hoek, R. W., Möller, A. M., Helwegen, B., & Thijs, G. (2025). On the road to sustainability: Themes and strategies used by greenfluencers on Instagram and their impact on user engagement. Mass Communication and Society. Advance online publication. https://doi.org/10.1080/15205436.2025.2576918
- Möller, A. M., & Strycharz, J. (2025). Searching for traces of Kama Muta: Examining viewers' responses to online videos. Entertainment Computing, 55, Article 101028. https://doi.org/10.1016/j.entcom.2025.101028
2024
Möller, A. M., Vermeer, S. A. M., & Baumgartner, S. E. (2024). Cutting Through the Comment Chaos: A Supervised Machine Learning Approach to Identifying Relevant YouTube Comments. Social Science Computer Review, 42(1), 162-185. https://doi.org/10.1177/08944393231173895 [details]- Trilling, D., Araujo, T., Kroon, A., Möller, A. M., Strycharz, J., & Vermeer, S. (2024). Computational Communication Science in a Digital Society. In T. Araujo, & P. Neijens (Eds.), Communication Research into the Digital Society: Fundamental Insights from the Amsterdam School of Communication Research (pp. 247-264). Amsterdam University Press. https://doi.org/10.1515/9789048560608-016 [details]
2023
- Möller, A. M., & Boukes, M. (2023). Online social environments and their impact on video viewers: The effects of user comments on entertainment experiences and knowledge gain during political satire consumption. New Media & Society, 25(5), 999-1022. https://doi.org/10.1177/14614448211015984 [details]
2022
- Möller, A. M., & Boukes, M. (2022). Satirizing the clothing industry on YouTube: How political satire and user comments jointly shape behavioral intentions. Media Psychology, 25(5), 724-739. https://doi.org/10.1080/15213269.2022.2066004 [details]
2021
- Möller, A. M., Baumgartner, S. E., Kühne, R., & Peter, J. (2021). Sharing the fun? How social information affects viewers’ video enjoyment and video evaluations. Human Communication Research, 47(1), 25-48. https://doi.org/10.1093/hcr/hqaa013 [details]
- Möller, A. M., Baumgartner, S. E., Kühne, R., & Peter, J. (2021). The effects of social information on the enjoyment of online videos: An eye tracking study on the role of attention. Media Psychology, 24(2), 214-235. https://doi.org/10.1080/15213269.2019.1679647 [details]
2020
- Möller, A. M., Kühne, R., Baumgartner, S. E., & Peter, J. (2020). A social identity perspective on the effect of social information on online video enjoyment. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 14(4), Article 6. https://doi.org/10.5817/CP2020-4-6 [details]
2019
- Möller, A. M., & Kühne, R. (2019). The effects of user comments on hedonic and eudaimonic entertainment experiences when watching online videos. Communications: The European Journal of Communication Research, 44(4), 427-446. https://doi.org/10.1515/commun-2018-2015 [details]
- Möller, A. M., Kühne, R., Baumgartner, S. E., & Peter, J. (2019). Exploring user responses to entertainment and political videos: An automated content analysis of YouTube. Social Science Computer Review, 37(4), 510-528. https://doi.org/10.1177/0894439318779336 [details]
2018
- de Vries, D. A., Möller, A. M., Wieringa, M. S., Eigenraam, A. W., & Hamelink, K. (2018). Social comparison as the thief of joy: Emotional consequences of viewing strangers' Instagram posts. Media Psychology, 21(2), 222-245. https://doi.org/10.1080/15213269.2016.1267647 [details]
2023
- Araujo, T. B., Trilling, D. C., Kroon, A. C., Strycharz, J., & Möller, A. M. (2023). Response to the call for feedback on a planned Delegated Regulation on data access provided for in the Digital Services Act (DSA).
2025
- Möller, A. M. (2025). Do we really like what we like? How social influence processes shape our experiences when we are online. Web publication or website, In-Mind Magazine. https://www.in-mind.org/article/do-we-really-like-what-we-like-how-social-influence-processes-shape-our-experiences-when-we
2025
- Möller, A. M., & Hoek, R. W. (2025). Are para-social interactions enough? The effects of greenfluencers' communication strategies on pro-environmental behavior. Paper presented at Etmaal van de Communicatiewetenschap 2025, Brugge, Belgium.
- Möller, A. M., & Strycharz, J. (2025). Searching for traces of Kama Muta: Examining viewers' responses to online videos. Paper presented at Etmaal van de Communicatiewetenschap 2025, Brugge, Belgium.
2024
- Ho, J. C., Möller, A. M., & Strycharz, J. (2024). Comparative media dataset from web crawl data. Abstract from Open Data Infrastructure for Social Science and Economic Innovations, Utrecht, Netherlands.
- Möller, A. M. (2024). What difference do comments really make? Finding the smallest meaningful difference in the entertainment experiences of online video viewers. Paper presented at Etmaal van de Communicatiewetenschap 2024, Rotterdam, Netherlands.
2023
- Möller, A. M., Hoek, R. W., Helwegen, B., & Thijs, G. (2023). On the road to sustainability: Themes and strategies used by Dutch greenfluencers on Instagram and their relation with user activity. Abstract from Etmaal Communicatiewetenschap 2023, Enschede, Netherlands.
- Möller, A. M., Hoek, R. W., Helwegen, B., & Thijs, G. (2023). On the road to sustainability: Themes and strategies used by Dutch greenfluencers on Instagram and their relation with user activity. Paper presented at 73rd Annual Conference of the International Communication Association (ICA), Toronto, Canada.
2022
- Möller, A. M., & Boukes, M. (2022). Satirizing the clothing industry on YouTube: How political satire and user comments jointly shape behavioral intentions. Paper presented at Etmaal van de Communicatiewetenschap.
2021
- Möller, A. M., & Boukes, M. (2021). Watching infotainment "together": The effects of user comments on entertainment experiences and knowledge gain of political satire viewers. Paper presented at International Communication Association (ICA), United States.
2020
- Möller, A. M., Baumgartner, S. E., Kühne, R. J., & Peter, J. (2020). Sharing the fun? How social information affects viewers' video enjoyment and video evaluations. Abstract from Cyberspace International Conference, Brno, Czech Republic.
- Möller, A. M., Kühne, R. J., Baumgartner, S. E., & Peter, J. (2020). A social identity perspective on the effects of social information. Abstract from Etmaal van de Communicatiewetenschap 2020.
- Möller, A. M., Kühne, R. J., Baumgartner, S. E., & Peter, J. (2020). A social identity perspective on the effects of social information. Paper presented at International Communication Association (ICA), Gold Coast, Australia.
2019
- Möller, A. M., Baumgartner, S. E., Kühne, R. J., & Peter, J. (2019). Attention to user comments on YouTube: An eye tracking study. Abstract from Etmaal van de Communicatiewetenschap, Nijmegen.
- Möller, A. M., Baumgartner, S. E., Kühne, R. J., & Peter, J. (2019). Attention to user comments on YouTube: An eye tracking study. Poster session presented at International Communication Association (ICA), Washington, United States.
2018
- Möller, A. M., Baumgartner, S. E., Kühne, R. J., & Peter, J. (2018). Social information on YouTube. Poster session presented at 9th CAT MCIG Doctoral Consortium, Prague, Czech Republic.
- Möller, A. M., Kühne, R. J., Baumgartner, S. E., & Peter, J. (2018). Exploring user responses to entertainment and political videos: An automated content analysis of YouTube. Paper presented at Etmaal van de Communicatiewetenschap, Ghen, Belgium.
2017
- Möller, A. M. (2017). Through the looking-glass: The effects of user comments on entertainment experiences in response to an animated short film. Paper presented at Etmaal van de Communicatiewetenschap.
2016
- Wieringa, M. S., Eigenraam, A. W., Hamelink, K., Möller, A. M., & de Vries, D. (2016). Social comparison as the thief of joy: Emotional consequences of viewing strangers' Instagram posts. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
Prijs / subsidie
- Breves, P. & Möller, M. (2024). Seed Funding received for the project "All Eyes on Them".
- Möller, M. & Strycharz, J. (2023). Seed Funding received for the project "Moved to Comment".
- Möller, M. (2022). ASCoR Baschwitz Young Scholar Award.
- Möller, M. (2021). Van Reijmersdal Aspasia Fund Research Grant.
- Möller, M., Baumgartner, S. & Vermeer, S. (2021). Seed Funding received for the project "The Comment Relevance Detector".
Andere
- van der Wal, A. (organiser), Boerman, S. (organiser), de Jong, C. (organiser), Hendriks, H. (organiser), Jonkman, J. (organiser), Mollen, S. (organiser), Möller, M. (organiser), van Straten, C. (organiser) & Vliegenthart, R. (organiser) (6-2-2020 - 7-2-2020). Etmaal van de Communicatiewetenschap, Amsterdam. In February 2020, ASCoR hosted the “Etmaal van de Communicatiewetenschap”, the annual conference for all communication science scholars in the (…) (organising a conference, workshop, ...). https://nefca.eu/etmaal/etmaal-van-de-communicatiewetenschap-2020/
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Nevenwerkzaamheden
- Geen nevenwerkzaamheden
Möller, A. M., Vermeer, S. A. M., & Baumgartner, S. E. (2024). Cutting Through the Comment Chaos: A Supervised Machine Learning Approach to Identifying Relevant YouTube Comments. Social Science Computer Review, 42(1), 162-185.