Social Influence (Psychology)

Why do people act the way they do, and how can we influence their behaviour? For governments, organisations and companies, changing consumer and citizen behaviour is essential to achieving their goals. Learn to apply psychological insights to real-world challenges like misinformation, climate change, or health behaviour, and develop strategies that inspire action.

Language of instruction

English

Mode

Full-time

Location

Roeterseiland campus

🎓 Unique use of social psychology to ethically influence people's behaviour and solve societal issues

Feb09

Master's Week 9 -12 Feb

Nov02

Master's Week: 2-6 Nov

Visit an open day or event Receive the programme summary Keep me informed

Why choose Social Influence at UvA?

Small-scale

engage in active learning, with a student-centered approach

In-depth exploration

of both commercial and non-commercial forms of behavioural influence

Analyse case studies

to develop practical skills in behavioural analysis

Evidence-based approach

apply scientific knowledge and methods to develop effective interventions

Is Social Influence right for you?

Yes, if you are interested in:

The social psychology that drives human behaviour.
Understanding the principles of social influence.
Developing evidence-based interventions for societal problems, creating marketing strategies, doing applied research or solving other human behaviour challenges.
Working on applied questions together with other students.
Pursuing a non-academic career in government, NGO, or a commercial organisation.