Photographer: Dominic Crosbie

dr. T.B. (Theo) Araujo


  • Faculty of Social and Behavioural Sciences
    CW : Corporate Communication
  • Visiting address
    REC BC
    Nieuwe Achtergracht 166  Room number: C7.10
  • Postal address:
    Nieuwe Achtergracht  166
    1018 WV  Amsterdam
  • T.B.Araujo@uva.nl
    T: 0205254061

2018

  • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2018). Cultural differences in motivation for consumers’ online brand-related activities on Facebook. Communications : The European Journal of Communication Research.
  • Araujo, T. (2018). Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions. Computers in Human Behavior, 85, 183-189. DOI: 10.1016/j.chb.2018.03.051  [details] 
  • Araujo, T. (2018). The impact of sharing brand messages: How message, sender and receiver characteristics influence brand attitudes and information diffusion on Social Networking Sites. Communications: The European Journal of Communication Research. DOI: 10.1515/commun-2018-2004 
  • Voorveld, H. A. M., Araujo, T., Bernritter, S. F., Rietberg, E., & Vliegenthart, R. (2018). How advertising in offline media drives reach of and engagement with brands on Facebook. International Journal of Advertising. DOI: 10.1080/02650487.2018.1454703 
  • Araujo, T. B., & van der Meer, G. L. A. (2018). News values on social media: Exploring what drives peaks in user activity about organizations on Twitter. Journalism. DOI: 10.1177/1464884918809299 
  • Araujo, T., & Kollat, J. (2018). Communicating effectively about CSR on Twitter: The power of engaging strategies and storytelling elements. Internet Research, 28(2), 419-431. DOI: 10.1108/IntR-04-2017-0172  [details] 

2017

  • Araujo, T., Neijens, P., & Vliegenthart, R. (2017). Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands. International Journal of Advertising, 36(3), 496-513. DOI: 10.1080/02650487.2016.1173765  [details] 
  • Araujo, T., Wonneberger, A., Neijens, P., & de Vreese, C. (2017). How much time do you spend online? Understanding and improving the accuracy of self-reported measures of internet use. Communication Methods and Measures, 11(3), 173-190. DOI: 10.1080/19312458.2017.1317337  [details] 

2015

  • Araujo, T., Neijens, P., & Vliegenthart, R. (2015). What motivates consumers to re-tweet brand content? The impact of information, emotion, and traceability on pass-along behavior. Journal of Advertising Research, 55(3), 284-295. DOI: 10.2501/JAR-2015-009  [details] 

2012

  • Araujo, T., & Neijens, P. (2012). Friend me: which factors influence top global brands participation in social network sites. Internet Research, 22(5), 626-640. DOI: 10.1108/10662241211271581  [details] 

2011

  • Zwier, S., Araujo, T., Boukes, M., & Willemsen, L. (2011). Boundaries to the articulation of possible selves through social networking sites: the case of Facebook profilers' social connectedness. Cyberpsychology, Behavior, and Social Networking, 14(10), 571-576. DOI: 10.1089/cyber.2010.0612  [details] 

2018

  • Araujo, T. B., de Vreese, C. H., Helberger, N., Kruikemeier, S., van Weert, J. C. M., Bol, N., ... Taylor, L. (2018). Automated Decision-Making Fairness in an AI-driven World: Public Perceptions, Hopes and Concerns.

2018

  • Araujo, T. (2018). Corporate branding and consumers on social media. (SWOCC; Vol. 75). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.

2017

  • Araujo, T. (2017). Corporate branding and consumers. (SWOCC; Vol. 73). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details] 

2018

  • Laban, G., & Araujo, T. B. (2018). Working as a team: The influence of cooperation with a chatbot on customer service perceptions. Abstract from Communicating with Machines, Prague, Czech Republic.
  • Araujo, T. B., Lock, I. J., & van de Velde, R. N. (2018). Extracting theory from black boxes: Using machine vision APIs in communication research. Abstract from 14th eScience international IEEE conference, .
  • Jonkman, J. G. F., ter Hoeven, C. L., Araujo, T. B., & van der Meer, G. L. A. (2018). Organizing organizational information visibility: The role and needs of journalists. Paper presented at 68th annual conference of the International Communication Association (ICA), Prague, Czech Republic.
  • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2018). Is it me or us? How national and individual collectivistic-individualistic values influence engagement with brand-related user generated content. Paper presented at International Conference of Research in Advertising (ICORIA), Valencia, Spain.
  • Laban, G., & Araujo, T. B. (2018). Working as a team: The influence of cooperation with a chatbot on customer service perceptions. Abstract from Etmaal van de Communicatiewetenschap, Ghent, Belgium.
  • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., van Eenbergen, M. C., & van Weert, J. C. M. (2018). Different platforms, different patients' needs: Automatic content analysis on online health information platforms for cancer patients. Paper presented at Etmaal van de Communicatiewetenschap, Ghent, Belgium.
  • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., van Eenbergen, M. C., & van Weert, J. C. M. (2018). Different sections for different patients' needs: Automatic content analysis on health information sections. Paper presented at International Conference on Communication in Healthcare (ICCH), Porto, Portugal.
  • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., & van Weert, J. C. M. (2018). Interpersonal and mass media convergence in health care: From practice and theory to research design. Paper presented at International Conference on Communication in Healthcare (ICCH), Porto, Portugal.
  • Segijn, C. M., Araujo, T. B., Voorveld, H. A. M., & Smit, E. G. (2018). The Positive effect of related tweeting during a live television show on advertising effectiveness. Paper presented at Annual Conference of the American Academy of Advertising (AAA), New York, United States.
  • Trilling, D., Velde, B. V. D., Kroon, A. C., Loecherbach, F., Araujo, T., Strycharz, J., ... Jonkman, J. (2018). INCA: Infrastructure for content analysis. Abstract from 14th eScience international IEEE conference, .
  • Voorveld, H. A. M., & Araujo, T. B. (2018). Persuasion via virtual assistants: The influence of modality and human name on persuasion knowledge, concerns and persuasive outcomes. Paper presented at International Conference on Research in Advertising (ICORIA), Valencia, Spain.
  • Voorveld, H. A. M., Araujo, T. B., Bernritter, S. F., Vliegenthart, R., & Rietberg, E. (2018). Offline advertising as a driver of consumers' online brand engagement on social media. Paper presented at Annual Conference of the American Academy of Advertising (AAA), New York, United States.
  • Himelboim, I., Araujo, T. B., & Maslowska, E. H. (2018). Cutting through the clusters: Applying a social networks approach to explaining brand–related social media content flow. Abstract from Interactive Marketing Research Conference, Amsterdam, Netherlands.

2017

  • Araujo, T. B. (2017). Human-like, or just competent? Understanding the importance of chatbot perceptions in service encounters. Abstract from Conversations 2017, Thessaloniki, Greece.
  • Araujo, T. B., & Kollat, J. (2017). Extending organizational sensemaking: The constitutive power of Twitter for CSR communication networks. Abstract from Etmaal 2017: , Tilburg , Netherlands.
  • Araujo, T. B., & Maslowska, E. H. (2017). Teaching Digital Analytics for beginners – beyond Excel and SPSS. Abstract from Etmaal 2017: , Tilburg , Netherlands.
  • Araujo, T. B., van Noort, G., & Verhoeven, P. (2017). Corporate branding and consumers: The effect of identification and corporate associations on product brand attitudes and corporate brand relevance. Abstract from ICORIA, Ghent, Belgium.
  • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2017). Motivations underlying consumers' online brand-related activities across cultures. Paper presented at 2017 American Academy of Advertising Global Conference, Tokyo, Japan.
  • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2017). Understanding motivations underlying consumers’ online brand-related activities across individualistic and collectivistic cultures. Abstract from Etmaal van de Communicatiewetenschap, .
  • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., van Eenbergen, M. C., & van Weert, J. C. M. (2017). Different Platforms for Different Patients’ Needs: Automatic Content Analysis on Online Health Information.. Poster session presented at Amsterdam Public Health, .
  • Segijn, C. M., Araujo, T. B., Voorveld, H. A. M., & Smit, E. G. (2017). Multiscreening In Real-Life. Abstract from International Conference on Research in Advertising, Ghent, Belgium.
  • Vermeer, S., Araujo, T. B., van Noort, G., & Bernritter, S. F. (2017). Getting a handle on webcare: Comparing automated content analysis techniques to detect eWOM messages. Abstract from ICORIA, Ghent, Belgium.
  • Vermeer, S., Araujo, T. B., van Noort, G., & Bernritter, S. F. (2017). Webcare as a well-oiled machine: A machine learning approach to identify eWOM messages that require a webcare response. Abstract from Etmaal 2017: , Tilburg , Netherlands.
  • Voorveld, H. A. M., Araujo, T. B., Bernritter, S. F., Rietberg, E., & Vliegenthart, R. (2017). Cross media Effects on Consumer Engagement on Facebook: The Differential Effects of Advertising Spend.. Abstract from International Conference on Research in Advertising, Ghent, Belgium.

2016

  • Wonneberger, A., Araujo, T. B., Neijens, P. C., & de Vreese, C. H. (2016). How Much Time Do You Spend Online and how Often? Testing the Accuracy of Self-Reported Measures of Internet Use. Abstract from 18th Annual Conference of the Methods Division of the German Communication Association (DGPuK), Amsterdam, Netherlands.
  • Kollat, J., & Araujo, T. B. (2016). Extending organizational sensemaking: The constitutive power of Twitter. Abstract from 32nd EGOS Colloquium: Organizing in the Shadow of Power, .
  • Araujo, T. B. (2016). Does Sharing Matter? How Message, Sender, and Receiver Characteristics Influence Brand Attitudes on Social Media. Abstract from International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
  • Bernritter, S. F., & Araujo, T. B. (2016). The Arrogance Effect: Being Competent But Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Paper presented at 66th International Communication Association Conference, Fukuoka, Japan.
  • Araujo, T. B., Wonneberger, A., Neijens, P. C., & de Vreese, C. H. (2016). How much time do you spend online? Testing the accuracy of self-reported measures of online media use. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
  • Bernritter, S. F., & Araujo, T. B. (2016). The Arrogance Effect: Being Competent But Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
  • Araujo, T. B. (2016). Is there a role for culture? How consumers and brands engage on Twitter across the globe. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.

2015

  • Araujo, T. B., Neijens, P. C., & Vliegenthart, R. (2015). How personality characteristics influence the diffusion of brand content on social network sites.
  • Araujo, T. B., Neijens, P. C., & Vliegenthart, R. (2015). Showing your social side: The antecedents and consequences of the diffusion of corporate social responsibility messages on Facebook and Twitter.

2014

  • Araujo, T. B., & Neijens, P. C. (2014). Big data acquisition for brand content diffusion research.. Abstract from Paper presented at the Big Data for Advertising Research and Education Pre-conference, AAA Conference, .

2013

  • Araujo, T. B., & Neijens, P. C. (2013). How informational, emotional and traceability cues in Twitter messages influence brand content pass-along behavior. Abstract from Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia, .
  • Araujo, T. B., Vliegenthart, R., & Neijens, P. C. (2013). Opinion leadership for brand content diffusion on Twitter: The role of influentials, bridge builders and strong ties. Abstract from Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia, .

Media appearance

  • Araujo, T. (06-03-2018). Hoe laat je op sociale media je corporate brand schitteren? MarketingOnline. Hoe laat je op sociale media je corporate brand schitteren?.
  • Araujo, T. (01-03-2018). Hoe laat je op sociale media je corporate brand schitteren? Tijdschrift voor Marketing. Hoe laat je op sociale media je corporate brand schitteren?.
  • van Noort, G. & Araujo, T. (12-12-2017). Merk & Machine Vision Clou. Brand Communication & Machine Vision.
  • Araujo, T. (04-07-2017). Corporate Branding: Bouwen aan een competent merk Clou. Corporate Branding: Bouwen aan een competent merk.

Talk / presentation

  • Araujo, T. (speaker) (24-4-2018). Visions of Communication Science - or: How big data and bots changed my work, Mercurius - Data-Driven Communication: Sexiest Profession?, Amsterdam, Netherlands.
  • Araujo, T. (speaker) (18-4-2018). Spring research speaker series: Social media and brands - some thoughts on big data, machine learning and AI in communication research, Grady College, University of Georgia.
  • Araujo, T. (speaker) (16-4-2018). Machine learning for content analysis of text and images on social media, Grady College, University of Georgia.
  • Araujo, T. (invited speaker) (14-11-2017). Guest lecture on Brand and Organisational Content Diffusion on Social Networking Sites, Chapman University.
  • Araujo, T. (keynote speaker) (7-11-2017). The Sky is the Limit? First steps on how to research Big Data, Amsterdam Research Initiative, Amsterdam, Netherlands.
  • Araujo, T. B. (speaker) (20-3-2014). Brand content diffusion by consumers on Twitter: Big data possibilities and problems studying brand content pass-along behavior., ASCoR Big Data Colloquium, Amsterdam, Netherlands.

2015

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