K. (Kedma) Hamelberg MSc
Faculty of Economics and Business
Section Marketing
Visiting address
- Plantage Muidergracht 12
Postal address
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Postbus 15953
1001 NL Amsterdam
Contact details
Social media
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Profile
She is a PhD Candidate in Responsible Marketing at the University of Amsterdam. As an expert in Artificial Intelligence, Kedma combines Natural Language Processing (NLP) with econometric models to help businesses and society transition to a bright future. Her research interests include NLP, digital marketing, and CEO/brand communication. Willemijn van Dolen and Umut Konus are her supervisors.
Curious to learn more about her research? More info is available here.
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Teaching
Current Year
- Applied AI for Marketing (Full-time)
- Digital Marketing and Analytics (Full-time and EPMS)
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Master’s Thesis Digital Marketing (6314M0377Y)
Previously
- Quantitative Data Science 2 (Bachelor)
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Award & Grants
Award
- “Best Lecturer” of the Executive Programme in Management Studies - Digital Business track
Grants
- Responsible AI grant from UvA Teaching and Learning Centres (TLC)
- Bridging digital trace data and sustainability research from A Sustainable Future
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Publications
2024
- Hamelberg, K., de Ruijter, J. C., van Dolen, W. M., & Konus, U. (2024). Finding the Right Voice: How CEO Communication on the Russia-Ukraine War Drives Public Engagement and Digital Activism. Journal of Public Policy & Marketing. Advance online publication. https://doi.org/10.1177/07439156241230910
This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list. -
Ancillary activities
No ancillary activities