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Study programme

Business Administration: Entrepreneurship and Management in the Creative Industries

This one-year programme has a strong international focus and reflects a research-based approach to the field of Business Administration, in general, and EMCI, in particular. Whether you wish to be directly involved in one of the creative industries or to apply the lessons learned from them to other sectors, the EMCI track will provide you with the perfect grounding.

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About this track

This one-year Master's programme involves courses that revolve around the core concepts of creativity and innovation. The Theories of EMCI course addresses the question: what makes creative industries different from normal industries? It covers classic industries, such as painting and theatre, as well as more recent ones, like film and computer games. The Cultural Entrepreneurship and Innovation course caters for those with an interest in the dynamics of the creative and cultural industries, as well as their wider-ranging economical and sociological aspects. Meanwhile, Strategic Management and Marketing Theory in the Creative Industries takes a closer look at the basic building blocks of strategic management and marketing theory, such as competition, market, organisation, innovation and strategy. 

Programme structure

The Master of Science in Business Administration is a one-year programme of 60 ECTS credits (1 ECTS credit = 0.5 US credits). The academic year runs from September to the beginning of July and is divided into two semesters, each with three periods. If you choose to follow the International Management or Marketing specialisation you may start your programme in either September or February.

First semester

The year begins with two foundational courses on business theory, which serve as an introduction to the two initial tracks of your choice. In addition, you will be invited to attend UvA in Carré: a unique series of seminars featuring top-level speakers from leading companies, such as Ahold Delhaize, Unilever, Vodafone Ziggo, Google and l'Oréal. After the first period you will choose your definitive track, which will be explored in greater depth in the second period. You can enhance your specialisation by attending two track-specific core courses. In the third period, you will formulate a thesis research subject while being introduced to research methodology.

Second semester

During the second semester, the focus is on writing a thesis, for which thesis workshops will help you in the process of collecting and analysing data. This part of the programme is balanced by the opportunity to select two elective courses, allowing you to tailor the programme to your own interests and skills, and bridging the gap between theory and practice in The Business Lab. 

The Business Lab

Want to test whether you can solve a real business case? You can choose from 20 elective courses in our Business Lab. Managers from leading companies will bring a real world business case to the classroom that your team has to solve in 6 weeks time. You can select from a wide range of topics (e.g. branding, online marketing, strategy, change management or negotiations) and profit from the input of our corporate partners (e.g. Vodafone, l'Oréal, AB Inbev, Deloitte). Presenting your solution to the company and learning from their feedback is a great way to prepare for you future career.

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Course Catalogue


The Master's thesis is the final piece of work you will be required to complete prior to graduation and is based on your chosen track. Your thesis must be individually written and will be supervised by one of the lecturers from the relevant track. Business Administration offers a structured thesis process, which enables you to finish your Master's degree within the given year.

Internships and exchange 

Students who have completed the 45 EC curriculum of the MSc Business Administration will have the possibility of doing an extracurricular internship. This especially gives international students a unique opportunity to experience the Dutch labour market. Students can also participate in an exchange semester.

Find out what is possible within your programme