For best experience please turn on javascript and use a modern browser!

Study programme

Business Administration: Strategy

The Strategy track in the Amsterdam Business School’s Master’s programme in Business Administration: Strategy is your launch pad to a rewarding career in management, consultancy and/or international business. The one-year programme has a strong international focus and reflects a research-based approach to the field of Business Administration, in general, and Strategy, in particular. The Strategy track is concerned with the big picture: you will study firms’ strategic decisions on the basis of leading-edge theories of competition and organisation and will apply these theories to real world cases.

Request brochure

Request the brochure

Get a clear overview of the programme in our brochure. Receive the brochure now.

About this track

The one-year Master's programme offers track-specific courses in Theories of Strategy, Strategy and Organisation Design and The Adaptive Organisation. The central theme of the Theories of Strategy course is the question of why some firms outperform others, drawing upon the classic work of Porter and the resource-based view, as well as recent theories based on cooperative game theory and evolutionary perspectives. In the other courses you will discuss the implementation of strategies and the design of effective organisational structures and control systems, including ways to help companies become more flexible. In all three courses, you will apply theories to real world cases. Moreover, throughout the programme you will be asked to reflect on the drivers of both the financial and ethical performance of companies, interacting with professors who are at the forefront of research on these topics. 

Programme structure

The Master of Science in Business Administration is a one-year programme of 60 ECTS credits (1 ECTS credit = 0.5 US credits). The academic year runs from September to the beginning of July and is divided into two semesters, each with three periods.

First semester

The year begins with two foundational courses on business theory, which serve as an introduction to the two initial tracks of your choice. In addition, you will be invited to attend UvA in Carré: a unique series of seminars featuring top-level speakers from leading companies, such as Ahold Delhaize, Unilever, Vodafone Ziggo, Google and l'Oréal. After the first period you will choose your definitive track, which will be explored in greater depth in the second period. You can enhance your specialisation by attending two track-specific core courses. In the third period, you will formulate a thesis research subject while being introduced to research methodology.

Second semester

During the second semester, the focus is on writing a thesis, for which thesis workshops will help you in the process of collecting and analysing data. This part of the programme is balanced by the opportunity to select two elective courses, allowing you to tailor the programme to your own interests and skills, and bridging the gap between theory and practice in The Business Lab. 

The Business Lab

Want to test whether you can solve a real business case? You can choose from 20 elective courses in our Business Lab. Managers from leading companies will bring a real world business case to the classroom that your team has to solve in 6 weeks' time. You can select from a wide range of topics (e.g. branding, online marketing, strategy, change management or negotiations) and profit from the input of our corporate partners (e.g. Vodafone, L'Oréal, AB InBev, Deloitte). Presenting your solution to the company and learning from their feedback is a great way to prepare for you future career.

Download the interactive course schedule

Course Catalogue


The Master's thesis is the final piece of work you will be required to complete prior to graduation and is based on your chosen specialisation track. Your thesis must be individually written and will be supervised by one of the lecturers from the relevant track. Business Administration offers a structured thesis process, which enables you to finish your Master's degree within the given year.

Internships and exchange 

Students who have completed the 45 EC curriculum of the MSc Business Administration will have the possibility of doing an extracurricular internship. This especially gives international students a unique opportunity to experience the Dutch labour market. Students can also participate in an exchange semester.

Find out what is possible within your programme