Fotograaf: Michel Vlasblom

mw. dr. E.A. (Eva) van Reijmersdal


  • Faculteit der Maatschappij- en Gedragswetenschappen
    Programmagroep: Persuasive Communication
  • Bezoekadres
    REC BC
    Nieuwe Achtergracht 166  Amsterdam
    Kamernummer: C8.00
  • Postadres:
    Postbus  15791
    1001 NG  Amsterdam
  • E.A.vanReijmersdal@uva.nl
    T: 0205253986

2017

  • Smink, A. R., van Reijmersdal, E. A., & Boerman, S. C. (2017). Effects of Brand Placement Disclosures: An Eye Tracking Study Into the Effects Of Disclosures and the Moderating Role of Brand Familiarity. In V. Zabkar, & M. Eisend (Eds.), Advances in Advertising Research: Challenges in an Age of Dis-Engagement (Vol. VII, pp. 85-96). Springer Gabler. DOI: 10.1007/978-3-658-18731-6_7 
  • Voorveld, H. A. M., Fakkert, M. S., & van Reijmersdal, E. A. (in press). Materialistic Girls Watching a Materialistic World: Fashion TV Series and Women’s Copy-Cat Intentions. Communications : The European Journal of Communication Research.
  • van Reijmersdal, E. A., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. (2017). Processes and effects of targeted online advertising among children. International Journal of Advertising, 36(3), 396-414. DOI: 10.1080/02650487.2016.1196904  [details] 
  • van Reijmersdal, E. A., Boerman, S. C., Buijzen, M., & Rozendaal, E. (2017). This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents. Journal of Youth and Adolescence, 46(2), 328-342. DOI: 10.1007/s10964-016-0493-3 

2016

  • Rozendaal, E., Buijs, L., & van Reijmersdal, E. A. (2016). Strengthening Children's Advertising Defenses: The Effects of Forewarning of Commercial and Manipulative Intent. Frontiers in Psychology, 7, [1186]. DOI: 10.3389/fpsyg.2016.01186  [details] 
  • Ketelaar, P. E., Janssen, L., Vergeer, M., van Reijmersdal, E. A., Crutzen, R., & van 't Riet, J. (2016). The success of viral ads: social and attitudinal predictors of consumer pass-on behavior on social network sites. Journal of Business Research, 69(7), 2603-2613. DOI: 10.1016/j.jbusres.2015.10.151  [details] 
  • Boerman, S. C., & van Reijmersdal, E. A. (2016). Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers (pp. 115-146). Bingley: Emerald. [details] 
  • Opree, S. J., Buijzen, M., & van Reijmersdal, E. A. (2016). The impact of advertising on children’s psychological wellbeing and life satisfaction. European Journal of Marketing, 50(11), 1975-1992. DOI: 10.1108/EJM-06-2015-0393  [details] 
  • Wennekers, A. M., Vandeberg, L., Zoon, K., & van Reijmersdal, E. A. (2016). Distinguishing implicit from explicit brand attitudes in brand placement research. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 253-267). (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-10558-7_20  [details] 
  • van Reijmersdal, E. A. (2016). Disclosing Brand Placements in Movies: Effects of Disclosure Type and Movie Involvement on Attitudes. Journal of Media Psychology, 28(2), 78-87. DOI: 10.1027/1864-1105/a000158  [details] 
  • van Reijmersdal, E. A., Fransen, M. L., van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., ... Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: how the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458-1474. DOI: 10.1177/0002764216660141  [details] 
  • van der Goot, M. J., van Reijmersdal, E. A., & Kleemans, M. (2016). The effects of emotional television advertising on older and younger adults. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 115-124). (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-10558-7_10  [details] 
  • Janssen , L., Fransen, M. L., Wulff, R., & van Reijmersdal, E. A. (2016). Brand placement disclosure effects on persuasion: The moderating role of consumer self-control. Journal of Consumer Behaviour, 15, 503-515. DOI: 10.1002/cb.1587 

2015

  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2015). How audience and disclosure characteristics influence memory of sponsorship disclosures. International Journal of Advertising, 34(4), 576-592. DOI: 10.1080/02650487.2015.1009347  [details] 
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2015). Using eye tracking to understand the effects of brand placement disclosure types in television programs. Journal of Advertising, 44(3), 196-207. DOI: 10.1080/00913367.2014.967423  [details] 
  • van Reijmersdal, E. A., Lammers, N., Rozendaal, E., & Buijzen, M. (2015). Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge. International Journal of Advertising, 34(1), 70-84. DOI: 10.1080/02650487.2014.993795  [details] 
  • van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2015). Boy's responses to the integration of advertising and entertaining content. Young Consumers, 16(3), 251-263. DOI: 10.1108/YC-10-2014-00487  [details] 
  • van der Goot, M. J., van Reijmersdal, E. A., & Kleemans, M. (2015). Age differences in recall and liking of arousing television commercials. Communications : The European Journal of Communication Research, 40(3), 295-317. DOI: 10.1515/commun-2015-0013  [details] 
  • Fakkert, M-S., Voorveld, H. A. M., & van Reijmersdal, E. A. (2015). Brand placements in fashion TV series. In I. B. Banks, P. De Pelsmacker, & S. Okazaki (Eds.), Advances in advertising research (vol. V): Extending the boundaries of advertising (pp. 217-228). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-08132-4_16  [details] 

2014

  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of sponsorship disclosure timing on the processing of sponsored content: a study on the effectiveness of European disclosure regulations. Psychology & Marketing, 31(3), 214-224. DOI: 10.1002/mar.20688  [details] 
  • Opree, S. J., Buijzen, M., van Reijmersdal, E. A., & Valkenburg, P. M. (2014). Children's advertising exposure, advertised product desire, and materialism: a longitudinal study. Communication Research, 41(5), 717-735. DOI: 10.1177/0093650213479129  [details] 

2013

  • Buijzen, M., Rozendaal, E., & van Reijmersdal, E. A. (2013). Media, advertising, and consumerism: children and adolescents in a commercialized media environment. In D. Lemish (Ed.), The Routledge international handbook of children, adolescents and media. (pp. 271-278). London: Routledge. [details] 
  • Rozendaal, E., Slot, N., van Reijmersdal, E. A., & Buijzen, M. (2013). Children’s responses to advertising in social games. Journal of Advertising, 42(2-3), 142-154. DOI: 10.1080/00913367.2013.774588  [details] 
  • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2013). Why girls go pink: game character identification and game-players’ motivations. Computers in Human Behavior, 29(6), 2640-2649. DOI: 10.1016/j.chb.2013.06.046  [details] 
  • van Reijmersdal, E. A., Tutaj, K., & Boerman, S. C. (2013). The effects of brand placement disclosures on scepticism and brand memory. Communications : The European Journal of Communication Research, 38(2), 127-146. DOI: 10.1515/commun-2013-0008  [details] 
  • Dekker, K., & van Reijmersdal, E. A. (2013). Disclosing celebrity endorsement in a television program to mitigate persuasion: how disclosure type and celebrity credibility interact. Journal of Promotion Management, 19(2), 224-240. DOI: 10.1080/10496491.2013.769473  [details] 
  • Lammers, N., & van Reijmersdal, E. A. (2013). De invloeden van waarschuwingen voor advergames en stemming op merkherkenning en merkattitude. Tijdschrift voor Communicatiewetenschap, 41(2), 184-200. [details] 
  • Slot, N., Rozendaal, E., van Reijmersdal, E. A., & Buijzen, M. A. (2013). Hoe kinderen reageren op reclame in online sociale netwerken: reclamewijsheid en de invloed van leeftijdsgenoten. Tijdschrift voor Communicatiewetenschap, 41(1), 19-40. [details] 

2012

  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Sponsorship disclosure: effects of duration on persuasion knowledge and brand responses. Journal of Communication, 62(6), 1047-1064. DOI: 10.1111/j.1460-2466.2012.01677.x  [details] 
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Zijn sponsorvermeldingen in televisieprogramma’s effectief? Tijdschrift voor Communicatiewetenschap, 40(4), 46-59. [details] 
  • Tutaj, K., & van Reijmersdal, E. A. (2012). Effects of online advertising format and persuasion knowledge on audience reactions. Journal of Marketing Communications, 18(1), 5-18. DOI: 10.1080/13527266.2011.620765  [details] 
  • van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. (2012). Social connections and the persuasiveness of viral campaigns in social network sites: persuasive intent as the underlying mechanism. Journal of Marketing Communications, 18(1), 39-53. DOI: 10.1080/13527266.2011.620764  [details] 
  • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2012). Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience. Journal of Interactive Marketing, 26(4), 223-234. DOI: 10.1016/j.intmar.2011.11.002  [details] 
  • van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames. Journal of Interactive Marketing, 26(1), 33-42. DOI: 10.1016/j.intmar.2011.04.005  [details] 

2011

  • Opree, S. J., Buijzen, M., van Reijmersdal, E. A., & Valkenburg, P. M. (2011). Development and validation of the material values scale for children (MVS-c). Personality and Individual Differences, 51(8), 963-968. DOI: 10.1016/j.paid.2011.07.029  [details] 
  • Rozendaal, E., Lapierre, M. A., van Reijmersdal, E. A., & Buijzen, M. (2011). Reconsidering advertising literacy as a defense against advertising effects. Media Psychology, 14(4), 333-354. DOI: 10.1080/15213269.2011.620540  [details] 
  • van Noort, G., Antheunis, M., & van Reijmersdal, E. (2011). Online vrienden bepalen de overtuigingskracht van SNS-campagnes. Tijdschrift voor Communicatiewetenschap, 39(4), 90-103. [details] 
  • van Reijmersdal, E. A. (2011). Mixing advertising and editorial content in radio programmes: appreciation and recall of brand placements versus commercials. International Journal of Advertising, 30(3), 425-446. DOI: 10.2501/IJA-30-3-425-446  [details] 

2010

  • Buijzen, M., van Reijmersdal, E. A., & Owen, L. H. (2010). Introducing the PCMC model: an investigative framework for young people’s processing of commercialized media content. Communication Theory, 20(4), 427-450. DOI: 10.1111/j.1468-2885.2010.01370.x  [details] 
  • Dekker, K., & van Reijmersdal, E. (2010). Waarschuwingen, beroemheden en brand placement: de effecten van type waarschuwing en geloofwaardigheid op kijkerreacties. Tijdschrift voor Communicatiewetenschap, 38(4), 320-337. [details] 
  • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2010). The effects of interactive brand placements in online games on children’s cognitive, affective and conative brand responses. Computers in Human Behavior, 26(6), 1787-1794. DOI: 10.1016/j.chb.2010.07.006  [details] 
  • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2010). Customer magazines: Effects of commerciality on readers’ reactions. Journal of Current Issues and Research in Advertising, 32(1), 59-67. [details] 
  • van Reijmersdal, E., Smit, E., & Neijens, P. (2010). How media factors affect audience responses to brand placement. International Journal of Advertising, 29(2), 279-301. DOI: 10.2501/S0265048710201154  [details] 

2009

  • Smit, E., van Reijmersdal, E., & Neijens, P. (2009). Today's practice of brand placement and the industry behind it. International Journal of Advertising, 28(5), 761-782. DOI: 10.2501/S0265048709200898  [details] 
  • van Reijmersdal, E. (2009). Brand placement prominence: good for memory! Bad for attitudes? Journal of Advertising Research, 49(2), 151-153. DOI: 10.2501/S0021849909090199  [details] 
  • van Reijmersdal, E., Neijens, P., & Smit, E. G. (2009). A new branch of advertising: reviewing factors that influence reactions to product placement. Journal of Advertising Research, 49(4), 429-449. DOI: 10.2501/S0021849909091065  [details] 
  • van Reijmersdal, E., Smit, E., & Neijens, P. (2009). Brand placement: Het effect van programmacontext op merkherkenning, merkattitude en gedrag. Tijdschrift voor Communicatiewetenschap, 37(4), 290-302. [details] 

2008

  • van Reijmersdal, E., Neijens, P., & Smit, E. (2008). Drie onderzoeken naar publieksreacties op brand placement. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2008, 41-60. [details] 

2015

  • van Reijmersdal, E. (Author). (2015). Kinderen zijn te verleiden met speelgoedboek. Amsterdam: SWOCC. [details] 
  • van Reijmersdal, E. (Author). (2015). Advergames hebben positieve merkeffecten op kinderen. Amsterdam: SWOCC. [details] 

2013

  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2013). Appreciation and effects of sponsorship disclosure. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 273-284). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-02365-2_21  [details] 
  • Boerman, S., van Reijmersdal, E., & Neijens, P. (2013). "This program contains advertising": How the timing of sponsorship disclosure influences critical processing of sponsored content. Conference papers: International Communication Association: annual meeting, 2013[details] 
  • van Reijmersdal, E., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. (2013). Explaining the effects of targeted online advertising on children's cognitive, affective, and behavioral brand responses. Conference papers: International Communication Association: annual meeting, 2013[details] 

2012

  • Boerman, S., van Reijmersdal, E., & Neijens, P. (2012). Beware: this is sponsored! How disclosures of sponsored content affect persuasion knowledge and brand responses. Conference papers: International Communication Association: annual meeting, 2012[details] 
  • van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Brand prominence in advergames: effects on children’s explicit and implicit memory. Advances in Advertising Research, 3, 321-329. DOI: 10.1007/978-3-8349-4291-3_24  [details] 

2011

  • Opree, S. J., Buijzen, M., van Reijmersdal, E. A., & Valkenburg, P. M. (2011). Development and validation of the Material Values Scale for children. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy. [details] 
  • Opree, S., Buijzen, M., Valkenburg, P., & van Reijmersdal, E. (2011). The effects of advertising on children’s materialistic orientations: a longitudinal study. Conference papers: International Communication Association: annual meeting, 2011[details] 
  • van Reijmersdal, E., Rozendaal, E., & Buijzen, M. (2011). Children’s responses to advergames: the role of game and child characteristics. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy. [details] 
  • van Reijmersdal, E., Rozendaal, E., & Buijzen, M. (2011). Children’s responses to online advergames: the role of persuasion knowledge, brand prominence and game involvement. Conference papers: International Communication Association: annual meeting, 2011[details] 
  • van der Goot, M., & van Reijmersdal, E. (2011). Age differences in liking and recall of arousing television commercials. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy. [details] 

2010

  • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). (2010). Understanding website interactivity effects. In European Marketing Academy (EMAC), Denmark, Copenhagen. Denmark.
  • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). (2010). Website interactivity effects explained by consumers’online flow experience. In Presented at the 60th ICA Annual Conference, Singapore. Singapore.
  • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). (2010, May). Understanding Website Interactivity Effects. In European Marketing Academy (EMAC), Denmark, Copenhagen. Denmark.
  • van Noort, G., Voorveld, H., & van Reijmersdal, E. (2010). Website interactivity effects explained by consumers' online flow experience. Conference papers: International Communication Association: annual meeting, 2010[details] 
  • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2010). (2010, June). Interactive Brand Placement in Online Games: Effects on Girls. In Presented at the 60th ICA Annual Conference, Singapore. Singapore.
  • van Reijmersdal, E. (2010). What are the effects of a combination of advertising and brand placement? Advances in Advertising Research, 1, 363-376. DOI: 10.1007/978-3-8349-6006-1_24  [details] 

2009

  • van Reijmersdal, E., Smit, E., & Neijens, P. (2009). Context effects on reactions to television brand placement. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 271-279). Antwerpen: Garant. [details] 

2015

  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2015). Dit programma bevat product placement: Effecten van sponsorvermeldingen in televisieprogramma's. In A. E. Bronner, P. Dekker, E. de Leeuw, L. J. Paas, K. de Ruyter, A. Smidts, & J. E. Wieringa (Eds.), Ontwikkelingen in het marktonderzoek: Jaarboek 2015 MarktOnderzoekAssociatie (pp. 79-92). (Jaarboek MarktOnderzoekAssociatie; No. 40). Haarlem: Spaar en Hout. [details] 

2017

  • Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2017). When Virtuality Becomes Reality: Three Underlying Processes that Explain Persuasive Consequences of Augmented Reality Apps. Abstract from International Conference on Research in Advertising, Ghent, Belgium.
  • Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2017). When Virtuality Becomes Reality: Three Underlying Processes that Explain Persuasive Consequences of Augmented Reality Apps. Paper presented at Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
  • Meijers, M. H. C., van Reijmersdal, E. A., & Krafczyk, A. (2017). The positive effect of green versus conventional brand placement: The roles of brand warmth and persuasion knowledge. Paper presented at ICORIA, Ghent, Belgium.
  • Wonneberger, A., Meijers, M. H. C., van Reijmersdal, E. A., & Krafczyk, A. (2017). Green brand placement:: The role of brand warmth. Paper presented at COCE, Leicester, United Kingdom.
  • van Reijmersdal, E. A., Cartwright, R., & Opree, S. J. (2017). Facing the Music: Using Disclosures to Activate Adolescents’ Persuasion Knowledge. Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
  • van Reijmersdal, E. A., Boerman, S. C., & van Noort, G. (2017). Online Behavioral Advertising Effects. Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
  • van Reijmersdal, E. A., van Berlo, Z. M. C., & Rozendaal, E. (2017). Smartphone Attachment & Brand Familiarity in Advergames: New Kids on the Block?. Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.

2016

  • Smink, A. R., van Reijmersdal, E. A., & Boerman, S. C. (2016). Effects of brand placement disclosures: an eyetracking study into the effects of disclosures and the role of brand familiarity..
  • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2016). App users unwittingly in the spotlight: assessing the current state of privacy knowledge and protection behavior of mobile app users: Paper presented at the Etmaal van de Communicatiewetenschap, Amsterdam, the Netherlands.. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
  • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2016). App users unwittingly in the spotlight: privacy knowledge, concerns, self-efficacy, and protection behavior in mobile apps: Paper presented at the annual meeting of the International Communication Association (ICA), Fukuoka, Japan.. Paper presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
  • van Berlo, Z. M. C., Fransen, M. L., Boerman, S. C., & van Reijmersdal, E. A. (2016). Are they even looking? Why disclosing product placement triggers resistance (or fails to).. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
  • van Reijmersdal, E. A., Boerman, S. C., Buijzen, M. A., & Rozendaal, E. (2016). Helping adolescents’ to recognize TV brand placement: Effects of disclosures.. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
  • van Reijmersdal, E. A., Boerman, S. C., Buijzen, M. A., & Rozendaal, E. (2016). This is advertising! Effects of disclosing television brand placement on adolescents.. Paper presented at Annual Conference of the International Communication Association (ICA), Fukuoka, Japan.DOI: 10.1007/s10964-016-0493-3 
  • van Reijmersdal, E. A., van Noort, G., & Boerman, S. C. (2016). Native online targeted advertising: Examining two underlying mechanisms.. Abstract from International Conference on Research in Advertising (ICORIA), Ljubljana, Slovenia.

2015

  • Fransen, M. L., Janssen, L., Wulff, R., & van Reijmersdal, E. A. (2015). When forewarnings backfire: Self-control depletion increases persuasion by brand placements after disclosure. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, .
  • Smink, A. R., van Reijmersdal, E. A., & Boerman, S. C. (2015). Implicit and explicit effects of brand placement disclosures: An eyetracking study into the effects of disclosures and the role of brand familiarity.. Abstract from Etmaal van de Communicatiewetenschap, Antwerp, Belgium, .
  • Wennekers, A., Vandeberg, L., Zoon, K., & van Reijmersdal, E. A. (2015). No such thing as bad publicity? How subtle brand placements affect implicit brand preferences. Abstract from Paper presented at the Etmaal van Communicatiewetenschap, Antwerp, Belgium., .
  • van Noort, G., & van Reijmersdal, E. A. (2015). Digital manipulation in advertising: Effects of photo retouching disclosures on consumer responses. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, .
  • van Reijmersdal, E. A., Lammers, N., Rozendaal, E., & Buijzen, M. (2015). Advergame alert! Effects disclosure of advergames and mood on persuasion knowledge and persuasion. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, .
  • van Reijmersdal, E. A., Boerman, S. C., Fransen, M., van Lieshout, L., van Noort, G., Opree, S. J., ... Vandeberg, L. (2015). An advertiser paid me to write this blog’: How disclosing sponsored content in blogs affects persuasion and resistance. Abstract from Paper presented at the International Conference on Research in Advertising, London, UK, .
  • van Reijmersdal, E. A., Boerman, S. C., Fransen, M., van Noort, G., Reusch, S., & Vandeberg, L. (2015). An advertiser paid me to write this blog’: How disclosing sponsored content in blogs affects persuasion. Abstract from Paper presented at the Etmaal van Communicatiewetenschap, Antwerp, Belgium., .
  • van der Goot, M. J., van Reijmersdal, E. A., & Kleemans, M. (2015). Age differences in recall and liking of arousing television commercials. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, .
  • Buijs, L., Rozendaal, E., & van Reijmersdal, E. A. (2015). From advertising literacy to less susceptibility: How forewarnings of advertising’s intent help children defend against the persuasive appeal of advertising. Abstract from Paper presented at the Etmaal van Communicatiewetenschap, Antwerp, Belgium, .
  • Buijs, L., Rozendaal, E., & van Reijmersdal, E. A. (2015). Strengthening children’s advertising defenses: The effect of forewarnings of commercial and manipulative intent.. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico., .
  • Janssen, L., Fransen, M. L., & van Reijmersdal, E. A. (2015). Brand placement disclosure effects on persuasion: The moderating role of self-control. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, .

2014

  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). "This program contains product placement" vs. "PP". An eye tracking study on the effects of different types of sponsorship disclosures.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of disclosing brand placement on attention, the use of persuasion knowledge and brand responses: An eye tracking study.. Abstract from Paper presented at the Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain, .
  • Buijzen, M. A., Rozendaal, E., Tanis, M., Vermeulen, I., Lang, A., & van Reijmersdal, E. A. (2014). Available resources as an indicator of brand placement processing.. Abstract from Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA, .
  • Buijzen, M. A., Rozendaal, E., Tanis, M., Vermeulen, I., & van Reijmersdal, E. A. (2014). Do secondary task reaction times indicate processing of brand placements?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
  • Opree, S. J., Buijzen, M., & van Reijmersdal, E. A. (2014). Children's advertising exposure: Assessing the reliability and validity of survey measures. Abstract from Paper presented at the International Conference on Multidisciplinary Perspectives on Child and Teen Consumption, Edinburgh, UK, .
  • Opree, S. J., Buijzen, M., & van Reijmersdal, E. A. (2014). The causal effects of advertising exposure on children’s psychological well-being and life satisfaction.. Abstract from Paper presented at the International Conference on Multidisciplinary Perspectives on Child and Teen Consumption, Edinburgh, UK, .
  • Opree, S. J., Buijzen, M., & van Reijmersdal, E. A. (2014). The causal effects of advertising exposure on children’s psychological well-being and life satisfaction. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, The Netherlands, .
  • Opree, S. J., Buijzen, M., & van Reijmersdal, E. A. (2014). The causal effects of advertising exposure on children’s psychological well-being and life satisfaction. Abstract from Paper presented at the International Conference on Research in Advertising, Amsterdam, .
  • Wennekers, A. M., Vandeberg, L., Zoon, K., & van Reijmersdal, E. A. (2014). Subtle brand placements affect implicit but not explicit brand attitudes.. Abstract from Paper presented at the International Conference on Research in Advertising (ICORIA), Amsterdam, .
  • Wottrich, V. M., van Reijmersdal, E. A., & van Noort, G. (2014). How engagement with branded apps drives brand loyalty. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, The Netherlands, .
  • van Noort, G., & van Reijmersdal, E. A. (2014). Consumer empowerment by disclosing photo retouching in advertising: Effects on processing, advertising effectiveness, and psychological well-being.. Abstract from Paper presented at the annual ECREA conference, Lisbon, Portugal, .
  • van Noort, G., van Reijmersdal, E. A., & Hogendoorn, S. (2014). Branded apps: Effects of app content on information processing and brand responses.. Abstract from Paper presented at the International Conference on Research in Advertising (ICORIA), Amsterdam, .
  • van Noort, G., van Reijmersdal, E. A., & Hogendoorn, S. (2014). Branded apps: Explaining the effects of app use on brand equity.. Abstract from Paper presented at the Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain, .
  • van Noort, G., van Reijmersdal, E. A., & Rauwers, F. (2014). ‘This ad was digitally manipulated’: Effectiveness of disclosing photo retouching in advertising.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
  • van Reijmersdal, E. A., Lammers, N., Rozendaal, E., & Buijzen, M. A. (2014). 'This game contains advertising!' Effects of sponsorship disclosures for advergames.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
  • van Reijmersdal, E. A., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. A. (2014). How children are persuaded by profile-targeted online advertising.. Abstract from Paper presented at the Child and Teen Consumption Conference, Edingburgh, UK, .
  • van der Goot, M. J., van Reijmersdal, E. A., & Kleemans, M. (2014). The effects of emotional television advertising on older and younger adults.. Abstract from Paper presented at the International Conference on Research in Advertising, Amsterdam, .
  • Hogendoorn, S., van Noort, G., & van Reijmersdal, E. A. (2014). Branded apps: The effect of entertaining and informational branded smartphone apps on consumer’ brand equity.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .

2013

  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2013). Does sponsorship disclosure timing influence viewers’ processing of program content?. Abstract from Paper presented at Etmaal van de Communicatiewetenschap, .
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2013). How does the type of sponsorship disclosure affect viewers’ attention and persuasion knowledge? Insights from an eye tracking study. Paper presented at Paper presented at 12th International Conference of Research in Advertising, .
  • Opree, S. J., Buijzen, M. A., & van Reijmersdal, E. A. (2013). Measuring children’s advertising exposure: A comparison of methods and measurement. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .
  • Opree, S. J., Buijzen, M. A., & van Reijmersdal, E. A. (2013). Measuring children’s advertising exposure: A comparison of methods and measurements. Abstract from Paper presented at the 12th International Conference on Research in Advertising, Zagreb, Croatia, .
  • Opree, S. J., Buijzen, M. A., & van Reijmersdal, E. A. (2013). Measuring children’s advertising exposure: A comparison of methods and measurements. Abstract from Paper presented at the annual meeting of the International Communication Association, London, UK, .
  • Rozendaal, E., van Reijmersdal, E. A., Slot, N., & Buijzen, M. A. (2013). Children’s responses to advertising in social games: Persuasion knowledge and susceptibility to peer influence. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .
  • Rozendaal, E., van Reijmersdal, E. A., Slot, N., & Buijzen, M. A. (2013). Children’s responses to advertising in social games: Persuasion knowledge and susceptibility to peer influence. Abstract from Paper presented at the annual meeting of the International Communication Association (ICA), London, UK, .
  • Voorveld, H. A. M., Fakkert, M. S., & van Reijmersdal, E. A. (2013). How materialistic women’s copy-cat behavior is influenced by watching fashion TV series. Abstract from Paper presented at the International Conference on Research in Advertising, Zagreb, Croatia, .
  • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2013). Why girls go pink. Abstract from Paper presented at the annual meeting of the International Communication Association, ICA, London, UK, .
  • van Reijmersdal, E. A., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. A. (2013). Effects of profile targeting on children’s responses to online advertising. Paper presented at Paper presented at the Etmaal van de Communicatiewetenschap, .
  • van der Goot, M. J., van Reijmersdal, E. A., & Kleemans, M. (2013). Differences between younger and older adults in responses to emotional television commercials. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, .

2012

  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). How sponsorship disclosures on TV affect persuasion knowledge and brand responses.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, .
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). This program contains advertising: Effects of sponsorship disclosure on persuasion knowledge and brand responses.. Abstract from 11th ICORIA (International Conference on Research in Advertising), .
  • Opree, S. J., Buijzen, M. A., van Reijmersdal, E. A., & Valkenburg, P. M. (2012). Children’s advertising exposure and materialistic orientations: A longitudinal study.. Abstract from Paper presented at the International Congress of Psychology, Cape Town, South Africa, .
  • Opree, S. J., Buijzen, M. A., van Reijmersdal, E. A., & Valkenburg, P. M. (2012). The effects of advertising on children’s materialistic orientations: A longitudinal study.. Abstract from Paper presented at the International Conference on Multidisciplinary Perspectives on Child and Teen Consumption, Milan, Italy, .
  • Rozendaal, E., van Reijmersdal, E. A., Slot, N., & Buijzen, M. A. (2012). Children’s responses to advertising in social games: Persuasion knowledge and susceptibility to peer influence.. Poster session presented at Poster presented at the meeting of the European Marketing Academy, Lisbon, Portugal, .
  • van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. A. (2012). Children’s responses to brand-integrated magazines: Persuasion knowledge and persuasion. Paper presented at Paper presented at the meeting of the European Marketing Academy, Lisbon, Portugal, .
  • van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. A. (2012). Sponsored content gericht op kinderen: Effecten op reclamewijsheid en merkattitude.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, .
  • van der Goot, M. J., & van Reijmersdal, E. A. (2012). Age differences in liking and recall of arousing television commercials.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, .

2011

  • Opree, S. J., Buijzen, M. A., Valkenburg, P. M., & van Reijmersdal, E. A. (2011). The effects of advertising on children’s materialistic orientations: A longitudinal study.
  • Tutaj, K., & van Reijmersdal, E. A. (2011). Effects of online advertising format and advertising literacy on audience reactions.
  • van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. (2011). Campaigning via social network sites: The importance of social ties and perceived persuasive intent.
  • van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. (2011). Marketing campaigns in social network sites.
  • van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. (2011). Viral campaigns in social network sites: Importance of social ties and perceived persuasive intent. Conference papers: International Communication Association: annual meeting, 2011.
  • van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. A. (2011). Effects of prominence, involvement, and persuasion knowledge on children’s cognitive and affective responses to advergames.
  • van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. A. (2011). Effects of prominence, involvement, and persuasion knowledge on children’s cognitive and affective responses to advergames.

2010

  • Lapierre, M., Rozendaal, E., Buijzen, M. A., & van Reijmersdal, E. A. (2010). Rethinking children's defenses to advertising: A new theoretical approach.
  • Buijzen, M. A., van Reijmersdal, E. A., & Owen, L. H. (2010). (2010, June). Introducing an investigative framework for young people's commercialized media environment.
  • Dekker, K., & van Reijmersdal, E. A. (2010). (2010, February). U bent gewaarschuwd, maar daardoor ook minder beïnvloedbaar? Het effect van waarschuwingen voor brand placement op merkreacties.
  • Jansz, J., van Reijmersdal, E. A., Peters, O., & van Noort, G. (2010). (2010). The effect of brand placement in an online game for girls.
  • Opree, S. J., Buijzen, M. A., Valkenburg, P. M., & van Reijmersdal, E. A. (2010). The effects of advertising on children's materialistic orientations: a longitudinal study..
  • Opree, S. J., Buijzen, M., Valkenburg, P. M., & van Reijmersdal, E. A. (2010). (2010, June) The effects of advertising on children’s materialistic orientations: a longitudinal study.
  • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). Understanding website interactivity effects. Paper presented at 39th EMAC Conference: the six senses - the essentials of marketing, .
  • van Reijmersdal, E. A. (2010). (2010, June). Mixing Advertising and Editorial Content in Radio Programs: Appreciation and Memory of Brand Placements versus Commercials.
  • van Reijmersdal, E. A., & Tutaj, K. (2010). (2010, June). Effects of brand placement disclosures on audience reactions and persuasion knowledge.
  • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2010). (2010). Girls just wanna have fun: Effects of interactive in-game advertisement targeted towards girls.

2009

  • Buijzen, M. A., Owen, L. H., & van Reijmersdal, E. A. (2009). Introducing an investigative framework for a changing consumer culture: An integrated model of children’s advertising processing..
  • van Reijmersdal, E. A. (2009). Effects of brand placement versus commercials on the radio..
  • van Reijmersdal, E. A. (2009). Theoretical reflections on adults’ understanding of sponsored content..
  • van Reijmersdal, E. A., & Gresnigt, V. (2009). Een gewaarschuwd mens telt voor twee!Het effect van waarschuwingen voor brand placement op publieksreacties..
  • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2009). Brand placement: Effecten van context op herinnering, waardering, en gedrag..
  • van Reijmersdal, E. A., Smit, E. G., & Neijens, P. C. (2009). Media influences on brand placement: Does it matter in which program a brand is placed?..

Prijs

  • van der Goot, M.J., van Reijmersdal, E.A. & Kleemans, M. (2015): Top Paper Award for Article: Age differences in recall and liking of arousing television commercials. Conference Theme: Communication Across the Life-Span.
  • van Reijmersdal, E.A. (2015): Top Ten Downloaded Article from the International Journal of Advertising in 2015 via Taylor and Francis Online (N = 413) July 2015: Van Reijmersdal, E. A., Lammers, N., Rozendaal, E., & Buijzen, M. (2015). Disclosing the Persuasive Nature of Advergames: Moderation Effects of Mood on Brand Responses via Persuasion Knowledge..
  • van Reijmersdal, E.A. (2014): 'Young Scholar Award’ from the Netherlands Flanders Communication Association (NeFCA) for ‘outstanding achievements in an early career’..
  • van Reijmersdal, E.A. (2014): Top ten downloaded article for the Journal of Advertising in 2013, via Taylor and Francis Online (N = 317): Rozendaal, E., Van Reijmersdal, E. A., Slot, N., & Buijzen, M. A. (2013). Children’s responses to advertising in social games. Journal of Advertising, 42(2-3), 142-154. Doi:10.1080/00913367.2013.774588..
  • Boerman, S.C., van Reijmersdal, E.A. & Neijens, P.C. (2013): Best Student Paper Award..
  • van Reijmersdal, E.A. (2013): Teaching Award, best student evaluations for course Persuasion and Resistance..
  • van Reijmersdal, E.A. (2013): Most-cited article, Journal of Interactive Marketing 2012-2013. Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames..
  • van Reijmersdal, E.A. (2013): Best Reviewer 2012 Award, International Journal of Advertising.
  • Boerman, S.C., van Reijmersdal, E.A. & Neijens, P.C. (2012): Beware: This is sponsored! How disclosures of sponsored content affect persuasion knowledge and brand responses..
  • Buijzen, M.A., van Reijmersdal, E.A. & Owen, L.H. (2011): Introducing the PCM Model: An investigative framework for young people’s processing of commercialized media.
  • van Reijmersdal, E.A. (2010): (2010, June). Top Paper Award for best paper in the Interactive Paper Session of the International Communication Assocation, ICA.
  • van Reijmersdal, E.A. (2010): (2010, June). Top Paper Award of the International Communication Association, ICA, division Information Systems.
  • van Reijmersdal, E.A. (2010): (2010, November). Top Faculty Paper Award of the National Communication Association, NCA.

Wetenschappelijke positie

  • van Reijmersdal, E.A. (member) (2012): NeFCA (External organisation).

Mediaoptreden

  • van Reijmersdal, Eva (19-01-2017): Product placement geaccepteerd alternatief voor reclame. Frank.news [Web] Frank.news. Product placement geaccepteerd alternatief voor reclame. Frank.news.
  • van Reijmersdal, Eva (01-04-2012): Interview. Entertainen met je merk. Label Magazine, 33. [Print]. Interview. Entertainen met je merk. Label Magazine, 33..
  • van Reijmersdal, Eva (26-03-2012): Interview. De computergame als verkooppunt. Het Financieele Dagblad, 26 March. [Print]. Interview. De computergame als verkooppunt. Het Financieele Dagblad, 26 March..
  • van Reijmersdal, Eva (06-03-2012): TV reclame is big business. [Television] RTL 4. TV reclame is big business..
  • van Reijmersdal, Eva (06-03-2012): Interview. Merken waar je niks van merkt. NRC Next, 6 March. [Print]. Interview. Merken waar je niks van merkt. NRC Next, 6 March..
  • van Reijmersdal, Eva (06-03-2012): Interview. Wie betaalt de bitterbal van Linda de Mol? NRC Handelsblad, 6 March. [Print]. Interview. Wie betaalt de bitterbal van Linda de Mol? NRC Handelsblad, 6 March..
  • van Reijmersdal, Eva (04-02-2012): Interview. Wie betaalt de chef? Vrij Nederland, 4 February. [Print]. Interview. Wie betaalt de chef? Vrij Nederland, 4 February..

Spreker

  • Boerman, Sophie (speaker) & van Reijmersdal, E.A. (speaker) (21-1-2016): Informing children and adults about sponsored content, Grady College, University of Georgia.
  • van Reijmersdal, E.A. (invited speaker) (1-12-2015): Children's susceptibility and resistance to commercialized media content., Keynote lecture given at the Amsterdam Research Initiative meeting, Amsterdam.
  • van Reijmersdal, E.A. (invited speaker) (5-11-2015): Recent insights into the effects of new forms of advertising on children and adolescents, Keynote lecture given at the Children, Adolescents, and Advertising Symposium organized by the TWG Advertising Research of the European Communication Research and Education Association, Madrid, Spain.
  • Boerman, S.C. (invited speaker) & van Reijmersdal, E.A. (invited speaker) (25-3-2014): Effecten van embedded advertising en de bijbehorende regelgeving., Invited lecture at the Spring Meeting of the Dutch Association of Advertising Law (Vereniging van Reclamerecht), Amsterdam.
  • van Reijmersdal, E.A. (invited speaker) (6-12-2013): How children are (surreptitiously) persuaded by profile targeted advertising., Invited lecture at the EMSOC workshop, Leuven University, Leuven, Belgium.
  • van Reijmersdal, E.A. (invited speaker) (10-4-2012): Een wetenschappelijke kijk op branded content., Keynote lecture given at Online Tuesday, Amsterdam.
  • van Reijmersdal, E.A. (invited speaker) (2-2-2012): Effecten van op branded content., Keynote lecture given at Branded Content Event 2012, Amsterdam.
  • van Reijmersdal, E.A. (speaker) & Muntinga, D.G. (speaker) (2009): Academisch onderzoek naar merken en media, Bijeenkomst van het Platform Media-adviesbureaus (PMA). Presentatie voor 80 leden van PMA..

Andere

  • Boerman, Sophie (visiting researcher) & van Reijmersdal, E.A. (visiting researcher) (19-1-2016 - 25-1-2016): Grady College, University of Georgia (visiting an external academic institution).
  • van Reijmersdal, E.A. (organiser) & Voorveld, H.A.M. (organiser) (26-6-2014): Organizer PhD colloquium, Amsterdam, June 26 2014, no. of participants: 36. (organising a conference, workshop, ...).
  • van Noort, G. (organiser), van Reijmersdal, E.A. (organiser), Voorveld, H.A.M. (organiser), Neijens, P.C. (organiser), Smit, E.G. (organiser) & Verlegh, P.W.J. (organiser) (26-6-2014 - 28-6-2014): Organizer of the International Conference on Research In Advertising (ICORIA), Amsterdam, June 26-28, 180 participants., Amsterdam (organising a conference, workshop, ...).
This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library  or the Pure staff  of your faculty / institute. Log in to Pure  to edit your publications.
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