D. (Dasha) Antsipava MSc
Faculteit der Maatschappij- en Gedragswetenschappen
Programmagroep: Persuasive Communication
Bezoekadres
- Nieuwe Achtergracht 166
Postadres
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Postbus 15791
1001 NG Amsterdam
Contactgegevens
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Publicaties
2024
Antsipava, D., Strycharz, J., van Reijmersdal, E. A., & van Noort, G. (2024). What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholders’ perspectives. Journal of Business Research, 171, Article 114381. https://doi.org/10.1016/j.jbusres.2023.114381 [details]
2024
- Antsipava, D., Strycharz, J., van Noort, G., & van Reijmersdal, E. A. (2024). Exploring the phenomena of deceptive online advertising and blockchain technology as a solution: An expert perspective. Abstract from The 22nd International Conference on Research in Advertising (ICORIA) 2024, Thessaloniki, Greece.
- Antsipava, D., van Reijmersdal, E. A., Strycharz, J., & van Noort, G. (2024). Can blockchain increase consumer trust in online advertising? Designing effective blockchain-based disclosures for communicating advertising authenticity. Abstract from EDMO Scientific Conference, Amsterdam, Netherlands.
- Antsipava, D., van Reijmersdal, E. A., Strycharz, J., & van Noort, G. (2024). Can blockchain increase consumer trust in online advertising? Designing effective blockchain-based disclosures for communicating advertising authenticity. Abstract from Etmaal van de Communicatiewetenschap , Rotterdam, Netherlands.
- Pfeuffer, A. P., Smit, E. G., van Reijmersdal, E. A., van Berlo, Z. M. C., He, X., & Antsipava, D. (2024). Counterfeit chronicles: Describing and explicating counterfeit advertising in the Netherlands. Paper presented at The 22nd International Conference on Research in Advertising (ICORIA) 2024, Thessaloniki, Greece.
2022
- Antsipava, D., Araujo, T. B., & van Noort, G. (2022). Humour vs. the Consumer: The Risks and Benefits of Using Humour as a Webcare Strategy in Response to Customer Complaints on Facebook. Abstract from Etmaal van de Communicatiewetenschap.
- Antsipava, D., Strycharz, J., van Reijmersdal, E. A., & van Noort, G. (2022). What Drives Blockchain Technology Adoption in the Online Advertising Ecosystem? An Interview Study into Stakeholders’ Perspectives. Abstract from ECREA 2022 9th European Communication Conference, Aarhus, Denmark.
Prijs / subsidie
- Antsipava, D., van Noort, G. & van Reijmersdal, E. (2022). Blockchain in the Advertising Landscape (BAL): Consumer Empowerment and Trust. http://www.europeanadvertisingacademy.org/past-eaa-grant-winners/
Spreker
- Antsipava, D. (speaker) (20-9-2022). How blockchain-based authenticity cues give people control over fake ads, SIDN Fonds.
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Nevenwerkzaamheden
Geen nevenwerkzaamheden
Antsipava, D., Strycharz, J., van Reijmersdal, E. A., & van Noort, G. (2024). What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholders’ perspectives. Journal of Business Research, 171, Article 114381.