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Dr. A.P.V. (Anna) Berbers

Universitair docent
Faculteit der Maatschappij- en Gedragswetenschappen
Programmagroep: Corporate Communication

  • Nieuwe Achtergracht 166
  • Postbus 15791
    1001 NG Amsterdam
  • Profile

    Anna Berbers is an assistant professor Corporate Communication at the University of Amsterdam. She received her PhD in Social Sciences from KU Leuven (2016), where she studied media portrayal, social networks, and identification processes of ethnic and religious minorities.

    Her current research is on diversity and inclusion and how organizations shape these topics as political actors. She is particularly interested in corporate social advocacy of organizations on LGBTQIA+ related topics and studies both how organizations communicate about these topics and publics, as well as how the communication is received in light of perceptions of authenticity and organizational legitimacy. 

    She uses an intersectional approach in her research, focusing on gender, sexuality, and ethnicity. In studying these topics, she uses various methods, including experiments, interviews and focus groups, and content analysis.

    Expertise and research fields

    • Public relations
    • Strategic communication
    • Organizational legitimacy
    • Corporate social advocacy
    • Pinkwashing

    Administrative role

    • Coach for lecturers
  • Research

    Research methods

    • Survey
    • Experimental research design
    • Interviews and focus groups
    • Content analysis

    Current research projects

    Exploring effects of corporate social advocacy-communication during Pride on organizational legitimacy and perceptions of pinkwashing.

  • Teaching & PhD supervision

    Anna teaches the ‘domain module Corporate communication’ in the bachelor and ‘Strategic communication’ and ‘Organizational behavior and communication’ in the master. She supervises thesis research for (research) master students and she is a member of the department’s test review committee that reflects on and improves the quality of testing in our programmes.

  • Publicaties


    • Berbers, A., Uitermark, J., Traag, V. A., & d'Haenens, L. (2020). From the margin to the centre? A relational analysis of discursive contention in the minority integration debate in the Low Countries. The International Communication Gazette, 82(8), 705-725. Advance online publication. https://doi.org/10.1177/1748048519842476 [details]


    • Berbers, A., d'Haenens, L., & Koeman, J. (2017). Fluctuating identification among second-generation Moroccans in the Netherlands and Belgium: Looking beyond personal experiences via social network analysis. In C. Timmerman, N. Fadil, I. Goddeeris, N. Clycq, & K. Ettourki (Eds.), Moroccan Migration in Belgium: More than 50 Years of Settlement (pp. 241-266). (CeMIS Migration and Intercultural Studies 1). Leuven: Leuven University Press. [details]
    • Berbers, A., d'Haenens, L., & Koeman, J. (2017). Worlds Apart: Exploring the News Framing of 'Syria Fighters' and Interactions and Identification Processes on Online Discussion Forums. In M. Kayıkcı, & L. d'Haenens (Eds.), European Muslims and New Media (pp. 113-140). (Current Issues in Islam; Vol. 5). Leuven University Press. https://search.ebscohost.com/login.aspx?direct=true&db=e000tww&AN=1629084&site=ehost-live&scope=site&ebv=EB&ppid=pp_113 [details]
    • Boesman, J., Berbers, A. P. V., d'Haenens, L., & van Gorp, B. (2017). The news is in the frame: A journalist-centered approach to the frame-building process of the Belgian Syria fighters. Journalism, 18(3), 298-316.


    • Berbers, A. P. V., Joris, W., Boesman, J., d'Haenens, L., Koeman, J., & van Gorp, B. (2016). The news framing of the ‘Syria fighters’ in Flanders and the Netherlands: Victims or terrorists? Ethnicities, 16(6).
    • Berbers, A. P. V., Koeman, J., & d'Haenens, L. (2016). Reception of media representation of Moroccan Ethnicity and Islam in Belgium and the Netherlands: The case of the 'Syria fighters'. In S. Mertens, & H. De Smaele (Eds.), Representations of Islam in the news: A cross-cultural analysis (pp. 157-174). Lanham, Maryland: Lexington Books.
    • Godefroidt, A., Berbers, A. P. V., & d'Haenens, L. (2016). What’s in a frame? A comparative content analysis of American, British, French, and Russian news articles. In The international Communication Gazette (8 ed., Vol. 78, pp. 777-801)
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
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