I am a Senior Lecturer of Persuasive Communication in the Department of Communication Science at the University of Amsterdam, attached to the Persuasion and New Media Technologies chair goup.  
My activities at the Department are mainly focused on course coordination and teaching in the Persuasive Communication track of the Master program. I teach theoretical courses, electives, and methodology courses. I also coordinate the Persuasive Communication Master thesis, as well as supervise several Master and Research Master theses each semester. I am a member of the department’s Programme Committee. My research interests lie in two main research lines – one is centered around the use of AI and social media for marketing and brand communications, while the other focuses on inclusive advertising (mainly the fine lines between representation and exploitation of gender and sexual orientation minorities in advertising, a.k.a rainbow-washing).  

Expertise and research fields

• Social media marketing communications
• Branding & brand communications
• AI in marketing communications
• AI in higher education
• Inclusive advertising (gender and LGBTQi+ issues in advertising)
• Autneticity, representation, exploitation

Administrative role 

• Member of the Programme Committee

Research methods 

• Experiment
• Content analysis

Current research projects

Trusting the recommender systems
-    A two-study research project in cooperation with Dr. Zeph van Berlo and Yilan Wang

Master's courses

• Marketing Communication (specialization seminar) coordinator & teacher
• Brands and Organizations in Social Media (elective) coordinator & teacher
• Research Methods Tailored to the Thesis – Experiment teacher
• Persasive Communication Master Thesis coordinator & supervisor

Bachelor's courses

• Effective and Ethical Communication Consultancy co-coordinator & teacher