Voor de beste ervaring schakelt u JavaScript in en gebruikt u een moderne browser!
Je gebruikt een niet-ondersteunde browser. Deze site kan er anders uitzien dan je verwacht.

Dr. I. (Ivana) Bušljeta Banks

Universitair docent
Faculteit der Maatschappij- en Gedragswetenschappen
Programmagroep: Persuasive Communication

  • Nieuwe Achtergracht 166
  • Postbus 15791
    1001 NG Amsterdam
Social media
  • Profile

    I am a Senior Lecturer of Persuasive Communication in the Department of Communication Science at the University of Amsterdam, attached to the Persuasion and New Media Technologies chair goup.  
    My activities at the Department are mainly focused on course coordination and teaching in the Persuasive Communication track of the Master program. I teach theoretical courses, electives, and methodology courses. I also coordinate the Persuasive Communication Master thesis, as well as supervise several Master and Research Master theses each semester. I am a member of the department’s Programme Committee. My research interests lie in two main research lines – one is centered around the use of AI and social media for marketing and brand communications, while the other focuses on inclusive advertising (mainly the fine lines between representation and exploitation of gender and sexual orientation minorities in advertising, a.k.a rainbow-washing).  

    Expertise and research fields

    • Social media marketing communications
    • Branding & brand communications
    • AI in marketing communications
    • AI in higher education
    • Inclusive advertising (gender and LGBTQi+ issues in advertising)
    • Autneticity, representation, exploitation

    Administrative role 

    • Member of the Programme Committee
  • Research

    Research methods 

    • Experiment
    • Content analysis

    Current research projects

    Trusting the recommender systems
    -    A two-study research project in cooperation with Dr. Zeph van Berlo and Yilan Wang

  • Teaching & PhD supervision

    Master's courses

    • Marketing Communication (specialization seminar) coordinator & teacher
    • Brands and Organizations in Social Media (elective) coordinator & teacher
    • Research Methods Tailored to the Thesis – Experiment teacher
    • Persasive Communication Master Thesis coordinator & supervisor

    Bachelor's courses

    • Effective and Ethical Communication Consultancy co-coordinator & teacher
  • Publicaties


    • Bušljeta Banks, I., Dens, N., & de Pelsmacker, P. (2016). The influence of gender on the effectiveness of probability markers in advertising. International Journal of Advertising, 35, 682-705. https://doi.org/10.1080/02650487.2015.1075300


    • Bušljeta Banks, I., & De Pelsmacker, P. (2014). Involvement, tolerance for ambiguity, and type of service moderate the effectiveness of probability marker usage in service advertising. Journal of Advertising, 43, 196-209. https://doi.org/10.1080/00913367.2013.846241


    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Nevenwerkzaamheden
    Geen nevenwerkzaamheden