While growing up and figuring out who they are, young people often turn to entertainment media - both consciously and unconsciously. Seeing yourself reflected in entertainment media can provide feelings of pride, belonging, inspiration and information, thereby supporting the process of identity development. However, for some young people, it is easier to find these reflections of themselves than for others. This research line examines to what extent Dutch young people with different identity characteristics can find role models in Dutch and international media. And how social media may offer alternative means to connect with role models similar to them. Ultimately, we aim to contribute to actionable insights into the importance of authentic representation for youth to learning about the self, others and the world around them. In addition, the studies will reflect on Dutch young people's wishes for media content and storylines. This line of research is in collaboration with Dr Sindy Sumter and Dr Chei Billedo.