I received an MS degree in Economic Psychology from Moscow State University (Russia) and a PhD in in human-centered design and product experience at TU Delft (Netherlands). 

Before joining University of Amsterdam, I worked as lecturer and researcher in marketing communication and consumer behaviour at Moscow State University (Russia), Rice University (Houston, USA), University of Twente (Enschede) and Vrije Universiteit (Amsterdam). 

My research interests are focused on using persuasive communication and nudging interventions (such as multisensory design of products, packages, retail environments and marketing communications) to promote behavioural change, such as healthy eating habits and sustainable consumption. I performed a series of studies into the effects of advertising and packaging design on healthy and sustainable food choice. I have studied the influence of environmental design on healthy food choice in supermarkets and virtual shopping environment and the effects of digital communications on consumer behaviour in online stores. 

 

Marketing Communication, Master Projects supervision, Graduation Projects supervision, Research methods workshop 

2021

Burdett, H., Fenko, A., Gawel, A., Havermans, L. van Dijk, M. (2021). Circular Trailblazers: Scale-Ups Leading the Way Towards a More Circular Economy. World Economic Forum in collaboration with ScaleUpNation, http://www3.weforum.org/docs/WEF_Circular_Trailblazers_report_2020.pdf 

2020

Havermans, L., Fenko, A., Ji-ye Oh, J.Y., Terzi. (2020). Trailblazing: scaling your impact to change industries https://scaleupnation.com/post/whitepaper-trailblazing/

2019

Fenko A. (2019) Influencing Healthy Food Choice through Multisensory Packaging Design. In: Velasco C., Spence C. (eds) Multisensory Packaging. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-94977-2_9

2018

Fenko, A., Nicolaas, I., & Galetzka, M. (2018). Does attention to health labels predict a healthy food choice? An eye-tracking study. Food Quality and Preference, 69, 57-65. https://doi.org/10.1016/j.foodqual.2018.05.012

Fenko, A., de Vries, R., & van Rompay, T. (2018). How strong is your coffee? The influence of visual metaphors and textual claims on consumers’ flavour perception and product evaluation. Frontiers in Psychology, 9:53, 1-12. https://doi.org/10.3389/fpsyg.2018.00053

Fenko, A. & van Rompay, T.J.L. (2018). Consumer driven product design. In: Ares, G. & Varela, P.A. (eds.). Methods in Consumer Research, Vol. 2. Elsevier, pp. 427-462. https://doi.org/10.1016/B978-0-08-101743-2.00018-2

2017

Van Rompay, T.J.L., Finger, F., Saakes, D., & Fenko, A. (2017). “See me, feel me”: Effects of 3D-printed surface patterns on beverage evaluation. Food Quality and Preference, 62, 332-339. https://doi.org/10.1016/j.foodqual.2016.12.002

Hegner, S.M., Fenko, A., & Ter Avest, A. (2017). Using the theory of planned behaviour to understand brand love. Journal of Product & Brand Management, Vol. 26 Issue: 1, 26-41. https://doi.org/10.1108/JPBM-06-2016-1215

Fenko, A., Kroese, M., & Karreman, J. (2017). Communicating healthfulness and freshness of packaged and unpackaged food. Paper presented at 12th PANGBORN Sensory Science Symposium, August 20-24 2017, Providence, US. 

Fenko, A., Keizer, T., Pruyn, A. (2017). Do social proof and scarcity work in the online context? Paper presented at 16th International Conference on Research in Advertising (ICORIA). Ghent, Belgium, June 29 - July 1, 2017.

2016

Fenko, A., Lotterman, H., & Galetzka, M. (2016). What’s in a name? The effects of sound symbolism and package shape on consumer responses to food products. Food Quality and Preference, 51, 100-108. https://doi.org/10.1016/j.foodqual.2016.02.021

Van Rompay, T.J.L., Deterink, F., & Fenko, A. (2016). Healthy package, Healthy product? Effects of Packaging Design as a Function of Purchase Setting. Food Quality and Preference, 53, 84–89. https://doi.org/10.1016/j.foodqual.2016.06.001

Fenko, A., Kersten, L. & Bialkova, S. (2016). Overcoming consumer scepticism toward food labels: The role of multisensory experience. Food Quality and Preference, 48, 81–92. https://doi.org/10.1016/j.foodqual.2015.08.013

Bialkova, S., Sasse, L., & Fenko, A. (2016). The role of nutrition labels and advertising claims in altering consumers’ evaluation and choice. Appetite, 96, 38-46. https://doi.org/10.1016/j.appet.2015.08.030

Fenko, A., Heiltjes, S., & van den Berg-Weitzel, L. (2016). Towards a sensory congruent beer bottle: Consumer associations between beer brands, flavours, and bottle designs. Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016. https://drs2016.squarespace.com/s/72-Fenko.pdf

2015

Fenko, A., Backhaus, B.W., & van Hoof, J.J. (2015). The influence of product- and person-related factors on consumer hedonic responses to soy products. Food Quality and Preference, 41, 30–40. https://doi.org/10.1016/j.foodqual.2014.11.009

Fenko, A., Leufkens, J.-M., & van Hoof, J.J. (2015). Effects of slogans on cognitive and affective responses to an unknown food product among food neophobics and neophilics. Food Quality and Preference, 39, 268–276. https://doi.org/10.1016/j.foodqual.2014.07.021

Golan, A. & Fenko, A. (2015). Toward a Sustainable Faucet Design: Effects of Sound and Vision on Perception of Running Water. Environment and Behavior, Vol. 47(1), 85–101. https://doi.org/10.1177%2F0013916513493908

Fenko, A., van Lith, R., & Galetzka, M. (2015). Communicating food healthiness through package color and material. Paper presented at 11th Pangborn Sensory Science Symposium, August 23-27, Gothenburg, Sweden. 

Gijsbertsen, D., Galetzka, M., & Fenko, A. (2015). Shaping saltiness: The cross-modal correspondence between taste and vision/audition. Paper presented at 11th Pangborn Sensory Science Symposium, August 23-27, Gothenburg, Sweden. 

Fenko, A., Hogenkamp, A., & Galetzka, M. (2015). Do extraverts prefer extraverted ads? Consumer responses to visual and self-congruity in advertising. Paper presented at 14th International Conference on Research in Advertising (ICORIA), July 2-5, London. 

2014

Fenko, A. & Loock, C. (2014). The influence of ambient scent and music on patients' anxiety in a waiting room. Health Environments Research & Design Journal (HERD), 7 (3), 38–59. https://doi.org/10.1177%2F193758671400700304

Fenko, A. & I.W.J. Faasen (2014). The influence of context and nutrition information on healthful food choices in a restaurant. Paper presented at the 6th European Conference on Sensory and Consumer Research, 7-10 September 2014, Copenhagen, Denmark.

Fenko, A., & Drost, W. (2014). A study in pink: What determines the success of gender-specific advertising? Paper presented at 13th International Conference on Research in Advertising (ICORIA), June 26th - 28th 2014, Amsterdam.

Bialkova, S., Sasse, L., & Fenko, A. (2014). Altering health-pleasure trade-off via advertising claims. Paper presented at 13th International Conference on Research in Advertising (ICORIA), June 26th - 28th 2014, Amsterdam.

Fenko, A., Breulmann, S. & Bialkova, S. (2014). Increasing advertising power via written scent references. Paper presented at 43rd European Marketing Academy Conference (EMAC), June 3-6, 2014, Valencia, Spain.

2013

Schifferstein, H.N.J., Fenko, A., Desmet, PM.A., Labbe, D., & Martin, N. (2013). Influence of package design on the dynamics of multisensory and emotional food experience. Food Quality and Preference, 27, 18–25. https://doi.org/10.1016/j.foodqual.2012.06.003

Fenko, A., Leufkens, J.-M., & van Hoof, J. (2013). Effects of slogans on acceptance of an unknown food product: The role of food neophobia. Paper presented at the 10th Pangborn Sensory Science Symposium, Rio de Janeiro, Brazil, August, 10-15, 2013.

2012

Fenko, A., & Schifferstein, H.N.J. (2012). The influence of sensory product properties on affective and symbolic product experience. Proceedings of the 8th Conference on Design & Emotion, 11-14 September, London, UK.

2011

Fenko, A., Schifferstein, H.N.J., Hekkert, P. (2011). Noisy products: Does appearance matter? International Journal of Design, 5 (3), 77-87. 

2010

Fenko, A., Otten, J.J., Schifferstein, H.N.J. (2010). Describing product experience in different languages: The role of sensory modalities. Journal of Pragmatics, 42, 3314-3327. https://doi.org/10.1016/j.pragma.2010.05.010

Bochaver, A., & Fenko, A. (2010). Metaphors in happy and unhappy life stories of Russian adults. Metaphor and Symbol, 25: 4, 243 — 262. https://doi.org/10.1080/10926488.2010.510928

Fenko, A., Schifferstein, H.N.J., Hekkert, P. (2010). Looking hot or feeling hot: What determines the product experience of warmth? Materials & Design, 31, 1325–1331. https://doi.org/10.1016/j.matdes.2009.09.008

Fenko, A., Schifferstein, H.N.J., Hekkert, P. (2010). Shifts in sensory dominance between various stages of user-product interactions. Journal of Applied Ergonomics, 41, 34–40. https://doi.org/10.1016/j.apergo.2009.03.007

Schifferstein, H.N.J., & Fenko, A. (2010). Investigating sensory dominance in product experience. Proceedings of the 7th Conference on Design & Emotion, 4-7 October 2010, Chicago, Il, USA.

Fenko, A., Schifferstein, H.N.J., & Hekkert, P. (2010). Can we design pleasurable products by combining pleasurable sensory properties? Proceedings of the International Conference on Kansei Engineering and Emotion Research, 2-4 March 2010, Paris, France.

Fenko, A. (2010). Sensory dominance in product experience. PhD thesis. TU Delft, 224 pp.

2009

Fenko, A., Schifferstein, Huang, T.-C., & Hekkert, P. (2009). What makes products fresh: The smell or the colour? Food Quality and Preference, 20, 372–379. https://doi.org/10.1016/j.foodqual.2009.02.007

Fenko, A., Schifferstein, & Hekkert, P. (2009). Which senses dominate the product experiences of warmth and freshness? Paper presented at the 8th Pangborn Sensory Science Symposium, 26-30 July 2009, Florence, Italy.

2008

Fenko, A., Schifferstein, H.N.J., & Hekkert, P. (2008) Factors contributing to product experience: The cases of ‘warmth’ and ‘freshness’. Proceedings of the 6th Conference on Design & Emotion, 6-9 October, 2008, Hong Kong.

Fenko, A., Schifferstein, H.N.J., & Hekkert, P. (2008) Which senses dominate the different stages of product experience. Proceedings of the 4th Design Research Society Conference, 16-19 July, 2008, Sheffield, UK.