Associate Professor of Marketing
Marketing Analytics, Modeling, Multichannel Management, Attibution, Path-to-Purchase, Customer Journeys, Customer Experience, E-Marketing, Mobile Marketing, Social Media Marketing, Customer Relationship Management
Essays on Multichannel Customer Managament (2010) University of Groningen
European Academic Award for Best PhD Thesis in e-marketing, crosschannel and innovation in distance selling: (by ESC & La Poste France), October 2010
Best Paper in Media Research and Planning. ANZMAC – Austrailan & New Zealand Marketing Academy, 2012
Finalist, ISMS - Marketing Science Institute Practice Prize Competition, 2011-2012.
Associate Editor: Business Research Quarterly
Reviewer: Journal of Retailing, Journal of Interactive Marketing, International Journal of Research in Marketing, Journal of Service Research, Journal of Service Management, Journal of the Operational Research Society, EMAC (European Marketing Academy) Conference
Digital Marketing and Analytics
Management Research Methods II
Theories of Marketing
Master Thesis Proposal (Marketing Track)
International Marketing (RuG)
Multivariate Data Analysis (RuG)
New Media, Entrepreneurship and Innovation (TU/e)
New Product Development Processes (TU/e)
“Customer Channel Migration and Firm Choice: The Effects of Cross-Channel Competition”, (2017) Li, Jing; Umut Konuş, Fred Langerak and Matthieu Weggeman. International Journal of Electronic Commerce. 21 (1), 8-42
“The Hare and the Tortoise: Are Early Adopters of Online Channel Really More Profitable?”, Li, Jing, Umut Konuş, Koen Pauwels and Fred Langerak (2015) Journal of Retailing, 91 (2), 289-308.
“Multichannel Customer Segmentation: Does the After-Sales Channel Matter?: A Replication and Extension”, De Keyzer, Arne, Jeroen Schepers and Umut Konuş, (2015), International Journal of Research in Marketing, (4) 453-456.
“Customer Responses to Channel Migration Strategies Toward the E-channel”, Debra Trampe, Umut Konuş and Peter C. Verhoef (2014), Journal of Interactive Marketing, 28 (4), 257-270
“The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice”, Konuş, Umut; Peter C. Verhoef and Scott A. Neslin (2014) International Journal of Research in Marketing, 31 (1), 49-64
“Better Customer Insight – In Real Time”, MacDonald, Emma; Hugh Wilson and, Umut Konuş. (2012) Harvard Business Review (global edition), September, 102-108.
“Multichannel Shopper Segments and Their Antecedents”, Konuş, Umut; Peter C. Verhoef and Scott A. Neslin. (2008) Journal of Retailing, 84(4), 398-413