Dr. A. (Anne) Kranzbühler MSc
Faculteit Economie en Bedrijfskunde
Sectie Marketing
Bezoekadres
- Plantage Muidergracht 12
Postadres
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Postbus 15953
1001 NL Amsterdam
Contactgegevens
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Publicaties
- refereed (2)
- populair wetenschappelijk (4)
- congresbijdragen (3)
- erkenning (1)
- working papers / preprints (1)
2020
Kranzbühler, A-M., Zerres, A., Kleijnen, M. H. P., & Verlegh, P. W. J. (2020). Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters. Journal of the Academy of Marketing Science, 48(3), 478-498. Advance online publication. https://doi.org/10.1007/s11747-019-00707-0 [details]
2018
- Kranzbühler, A., Kleijnen, M., Morgan, R., & Teerling, M. (2018). The multilevel nature of customer experience research: An integrative review and research agenda. International Journal of Management Reviews, 20, 433-456. Advance online publication. https://doi.org/10.1111/ijmr.12140
2017
- Kranzbühler, A. (Author). (2017). Vloek en zegen van big data. Web publication or website, MarketingTribune. http://www.marketingtribune.nl/online/nieuws/2017/04/vloek-en-zegen-van-big-data/index.xml
2016
- Kranzbühler, A. (Author). (2016). Inenting tegen ontevredenheid. Web publication or website, MarketingTribune. http://www.vodw.com/inenting-tegen-ontevredenheid/
2015
- Kranzbühler, A. (Author). (2015). Aanraken doet begeren. Web publication/site, MarketingTribune.
2014
- Kranzbühler, A. (Author). (2014). Slim inspelen op de zintuigen voor onvergetelijke customer experience. Web publication or website, Marketingfacts. https://www.marketingfacts.nl/berichten/slim-inspelen-op-de-zintuigen-voor-onvergetelijke-customer-experience1
2017
- Kranzbühler, A. (2017). Outsourcing the pain, keeping the pleasure: Effects of outsourced moments in the customer journey. Paper presented at Doctoral Colloquium of the European Marketing Academy (EMAC), Groningen, Netherlands.
- Kranzbühler, A. (2017). Outsourcing the pain, keeping the pleasure: Effects of outsourced moments in the customer journey. Paper presented at QUIS15, Porto, Portugal.
- Verlegh, P. W. J., Kranzbühler, A., & Kleijnen, M. (2017). Outsourcing the pain, keeping the pleasure: Effects of outsourced moments in the customer journey. Paper presented at JAMS Thought Leaders in Consumer-Based Strategy Conference, Amsterdam, Netherlands.
Prijs / subsidie
- Kranzbühler, A. (2014). MSI Research Grant "Social interactions and social media marketing".
2015
- Kranzbühler, A., Kleijnen, M., Verlegh, P., & Teerling, M. (2015). The Differential Effects of Peer and Expert Ratings on Choice. Marketing Science Institute. http://www.msi.org/reports/the-differential-effects-of-peer-and-expert-ratings-on-choice/
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Nevenwerkzaamheden
Geen nevenwerkzaamheden
Kranzbühler, A-M., Zerres, A., Kleijnen, M. H. P., & Verlegh, P. W. J. (2020). Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters. Journal of the Academy of Marketing Science, 48(3), 478-498. Advance online publication.