Dr. Z. (Žan) Mlakar
Postdoc
Faculteit Economie en Bedrijfskunde
Sectie Marketing
Expertisegebied: social tipping points, climate policy (acceptability), behavioural consistency
Bezoekadres
- Plantage Muidergracht 12
Postadres
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Postbus 15953
1001 NL Amsterdam
Contactgegevens
Social media
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Research interests
Žan Mlakar is a postdoctoral researcher with a background in environmental psychology and marketing. His early work focused on what conditions help provoke social tipping points - widespread changes in social norms and behaviour that are needed to mitigate climate change. Afterwards, he transitioned towards studying public support for EU climate policy and the factors that determine whether people will support a given policy. Currently, he works on NWO project called ChangeAble, where he is merging his two past research streams to examine how climate policy interventions can be used to provoke widespread behaviour change by leveraging social tipping dynamics.
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Publicaties
2026
- De Lint, L., Mlakar, Ž., De Vries, R., De Vet, E., & Bolderdijk, J. W. (in press). Highlighting the plant-based nature of a highly liked meat alternative after tasting increases future plant-based choice. Future Foods, Article 101204. https://doi.org/10.1016/j.fufo.2026.101204
- Mlakar, Ž., Bolderdijk, J. W., Risselada, H., & Fennis, B. M. (2026). Consistently refusing to go along both helps and hinders minorities to induce social tipping. Scientific Reports, 16, Article 10322. https://doi.org/10.1038/s41598-026-39481-9
- Smith, E. K., Mlakar, Ž., Levis, A., Sanford, M., Stapper, L., Bouman, T., Emmerling, J., Perlaviciute, G., Tavoni, M., Berger, L., van den Bergh, J., Bernauer, T., Casamassima, A., Epper, T., Eddai, N., Savin, I., Ščasný, M., Turmunkh, U., Zvěřinová, I., & Pianta, S. (2026). Climate policy feasibility across Europe relies on the conditional middle. Nature Climate Change, 16(4), 433-440. https://doi.org/10.1038/s41558-026-02562-8
2025
Hoffmann, T., Mlakar, Ž., Rauws, W., & Bolderdijk, J. W. (2025). Personal actions or systemic solutions: How the focus of the conversation influences willingness to talk about environmental issues. Journal of Environmental Psychology, 105, Article 102590. https://doi.org/10.1016/j.jenvp.2025.102590 [details]
2024
- Mlakar, Ž., Bolderdijk, J. W., Risselada, H., Fennis, B. M., Ye, M., Zino, L., & Cao, M. (2024). Social Tipping Games: Experimental Paradigms for Studying Consumer Movements. Journal of the Association for Consumer Research, 9(4), 427-440. https://doi.org/10.1086/731916 [details]
2021
- Ye, M., Zino, L., Mlakar, Ž., Bolderdijk, J. W., Risselada, H., Fennis, B. M., & Cao, M. (2021). Collective patterns of social diffusion are shaped by individual inertia and trend-seeking. Nature Communications, 12, Article 5698. https://doi.org/10.1038/s41467-021-25953-1
2020
- Evans, A., Sleegers, W., & Mlakar, Ž. (2020). Individual differences in receptivity to scientific bullshit. Judgment and Decision Making, 15(3), 401-412.
2022
- Zino, L., Ye, M., Mlakar, Z., Bolderdijk, J. W., Risselada, H., Fennis, B. M., & Cao, M. (2022). Incentivizing social diffusion on networks using a novel game-theoretic model: Netsci-X 2022.
2021
- Mlakar, Z., Bolderdijk, J. W., Fennis, B. M., & Risselada, H. (2021). Repetition Legitimizes: The Society for Personality and Social Psychology’s Annual Convention 2020. https://osf.io/2ew3x/
2020
- Mlakar, Z., Bolderdijk, J. W., Fennis, B. M., Risselada, H., Ye, B., & Zino, L. (2020). Releasing the brake: The Society for Personality and Social Psychology’s Annual Convention 2020.
- Ye, B., Zino, L., Mlakar, Z., Bolderdijk, J. W., Risselada, H., Fennis, B. M., & Cao, M. (2020). Understanding and Modeling Cognitive Mechanisms in Social Diffusion: International School and Conference on Network Science.
- Ye, M., Zino, L., Mlakar, Z., Bolderdijk, J. W., Risselada, H., Fennis, B. M., & Cao, M. (2020). Understanding and Modeling Behavioral Mechanisms in Social Diffusion: International School and Conference on Network Science.
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Nevenwerkzaamheden
Geen nevenwerkzaamheden
Hoffmann, T., Mlakar, Ž., Rauws, W., & Bolderdijk, J. W. (2025). Personal actions or systemic solutions: How the focus of the conversation influences willingness to talk about environmental issues. Journal of Environmental Psychology, 105, Article 102590.