Dr. M.R.H. (Marco) Mossinkoff
Faculteit Economie en Bedrijfskunde
Sectie Marketing
Bezoekadres
- Plantage Muidergracht 12
Postadres
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Postbus 15953
1001 NL Amsterdam
Contactgegevens
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Publicaties
2002
- Mossinkoff, M. H. R., & Smit, W. (2002). Shop-in-Store Agreements: Strategies for Long Term Profitability. European Retail Digest, (34), 28-31. [details]
2001
- Christiaanse, E., Sinnecker, R., & Mossinkoff, M. H. R. (2001). The Impact Of B2B Exchanges On Brick And Mortar Intermediaries: The Elemica Case. In S. Smithson, J. Gricar, M. Podlogar, & S. Avgerinou (Eds.), Proceedings of the European Conference on Information Systems (pp. 422-432) [details]
2001
- Mossinkhoff, M., & Peelen, E. (2001). Rethinking Producer-Distributor Relationships in Electronic Market Places: Dependancy, Uncertainty an Governance Implications. In European Marketing Academy Conference Proceedings [details]
- Smit, W., Mossinkhof, M., & Peelen, E. (2001). Looking behind the scenes of shop-in-store concepts: conceptual framework outlining four routes to success. PrimaVera Working Paper. [details]
- Smit, W., Mossinkhof, M., & Peelen, E. (2001). Looking behind the scenes of shop-in-store concepts: conceptual framework outlining four routes to success. In The 11th international conference on research in the distributive trades proceedings [details]
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Nevenwerkzaamheden
Geen nevenwerkzaamheden
Mossinkoff, M. R. H. (2012). Modern marketing in disguise: creating value connections between companies and consumers. [Thesis, externally prepared, Universiteit van Amsterdam].