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J. (Joanna) Strycharz MSc

Faculteit der Maatschappij- en Gedragswetenschappen
Programmagroep: Persuasive Communication

Bezoekadres
  • Nieuwe Achtergracht 166
Postadres
  • Postbus 15791
    1001 NG Amsterdam
Contactgegevens
Social media
  • Profile

    Dr. Joanna Strycharz (PhD, University of Amsterdam, 2020) is an assistant professor of persuasive communication at the Amsterdam School of Communication Research, University of Amsterdam. Her research focuses on how insights gained from data can be used to adjust communication between organizations and consumers. She is also interested in how such data-driven communication impacts cognitions, attitudes, and behavior of consumers related to their privacy as well as what unintended effects such communication has on individuals and the society such as digital vulnerabiltity exploitation.

     

  • Expertise and Research Fields
    • Computational advertising
    • Online privacy
    • Corporate surveillance
    • Consumer empowerment in the digital market
  • Publicaties

    2021

    2020

    2019

    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2019). Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication. European Journal of Marketing, 53(4), 635-660. https://doi.org/10.1108/EJM-11-2017-0896 [details]
    • Strycharz, J., van Noort, G., Smit, E. G., & Helberger, N. (2019). Consumer view on personalized advertising: Overview of self-reported benefits and concerns. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (pp. 53-66). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_5 [details]
    • Strycharz, J., van Noort, G., Smit, E., & Helberger, N. (2019). Protective behavior against personalized ads: Motivation to turn personalization off. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2), [1]. https://doi.org/10.5817/CP2019-2-1 [details]
    • van Atteveldt, W., Strycharz, J., Trilling, D., & Welbers, K. (2019). Toward open computational communication science: A practical road map for reusable data and code. International Journal of Communication : IJoC, 13, 3935-3954. [details]

    2018

    2021

    • Helberger, N., Lynskey, O., Micklitz, H-W., Rott, P., Sax, M., & Strycharz, J. (2021). EU Consumer Protection 2.0: Structural Asymmetries in Digital Consumer Markets, A joint report from research conducted under the EUCP2.0 project. BEUC (The European Consumer Organisation). https://www.beuc.eu/beuc-network/projects [details]

    2018

    • Trilling, D., van de Velde, B., Kroon, A. C., Löcherbach, F., Araujo, T., Strycharz, J., Raats, T., de Klerk, L., & Jonkman, J. G. F. (2018). INCA: Infrastructure for content analysis. In IEEE 14th International Conference on eScience: proceedings : 29 October-1 November 2018, Amsterdam, the Netherlands (pp. 329-330). IEEE Computer Society. https://doi.org/10.1109/eScience.2018.00078 [details]

    2019

    • Abou-Ali, A., Mazari, A., Scherer, A., Dziubińska, A., Pardo Gracía, A., Punstein, A., ... Hommes, W. (2019). Research Collaborations: a guide for early career researchers. Edinburgh: League of European Research Universities (LERU). [details]

    2020

    • Strycharz, J., & Segijn, C. (2020). Synced advertising and chilling effects: change in media diet as a result of corporate surveillance. Paper presented at Annual Conference of the Association for Education in Journalism and Mass Communications, .
    • Strycharz, J., Huh, J., & Lu, X. (2020). Trust in digital media technology companies: Influencing factors and impact on consumers' personal information sharing . Paper presented at International Communication Association (ICA), Gold Coast, Australia.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2020). Empowerment through technical and legal knowledge to reject tracking cookies. Paper presented at Etmaal van de Communicatiewetenschap 2020, .
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2020). Empowerment through technical and legal knowledge to reject tracking cookies. Paper presented at International Communication Association (ICA), Gold Coast, Australia.
    • van Atteveldt, W., Kroon, A., Loecherbach, F., Steijaert, M., Strycharz, J., Trilling, D., ... Welbers, K. (2020). Standardized research compendiums: Making open and transparent science fun and easy. Paper presented at International Communication Association (ICA), Gold Coast, Australia.

    2019

    • Strycharz, J., Bol, N., & Helberger, N. (2019). Branded content on social media:Combining tracking and survey data to understand who gets targeted with what. Poster session presented at International Communication Association (ICA), Washington, United States.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2019). Application of protection motivation theory to opting-out from personalised advertising.. Paper presented at Etmaal van de Communicatiewetenschap, Nijmegen, .

    2018

    • Bol, N., Dienlin, T., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., Helberger, N., & de Vreese, C. H. (2018). Understanding the effects of personalization as a privacy calculus: Analyzing self-disclosure across health, news, and commerce contexts. Paper presented at International Communication Association, Prague 2018, .
    • Bol, N., Dienlin, T., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., Helberger, N., & de Vreese, C. H. (2018). Using privacy calculus theory to understand the effects of personalization: Analyzing self-disclosure across health, news, and commerce contexts. Abstract from Etmaal van de Communicatiewetenschap, Gent, Belgium.
    • Dienlin, T., Bol, N., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., Helberger, N., & de Vreese, C. H. (2018). Understanding the effects of personalization as a privacy calculus: Analyzing self-disclosure across health, news, and commerce contexts. Abstract from 51st Conference of the German Society for Psychology, Frankfurt am Main, Germany.
    • Strycharz, J. (2018). Understanding the attitude towards personalized marketing communication. relation between knowledge, privacy concern and resignation. Paper presented at AAA Annual Conference, New York, United States.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2018). Consumer view on personalized marketing communication: Overview of benefits and concerns reported by the users . Abstract from International Conference of Research in Advertising (ICORIA), Valencia, Spain.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2018). Tracking interactions with personalized advertising: Why consumers (do not) want to see personalized ads?. Abstract from Amsterdam Privacy Conference 2018, Amsterdam, Netherlands.
    • Strycharz, J., van Noort, G., Smit, E. G., & Helberger, N. (2018). Understanding the attitude towards personalized marketing communication. relation between knowledge, privacy concern and resignation. Abstract from Etmaal van de Communicatiewetenschap, Ghent, Belgium.

    2017

    • Strycharz, J. (2017). Bringing it all together: Workflow for integrating information retrieval, automated content analysis, manual annotation, and statistical analysis. Abstract from Etmaal van de Communicatiewetenschap, .
    • Strycharz, J., Strauß, N., & Trilling, D. C. (2017). Media coverage and share price volatility: Is it only attention that matters?. Abstract from Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
    • Strycharz, J., Strauß, N., & Trilling, D. C. (2017). Media coverage and share price volatility: Is it only attention that matters?. Abstract from International Communication Association (ICA), San Diego, United States.
    • Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2017). An exploratory study of personalised marketing from the perspective of the marketer. Abstract from ICORIA, Ghent, Belgium.
    • Strycharz, J., van Noort, G., Smit, E. G., Vliegenthart, R., & Helberger, N. (2017). Media effects on public opinion about online privacy. Abstract from International Conference on Computational Social Science (IC2S2), Cologne, Germany.
    • Strycharz, J., van Noort, G., Smit, E. G., Vliegenthart, R., & Helberger, N. (2017). Public debate on online marketing and privacy: Attention, topics and the sentiment of media coverage. Abstract from Etmaal van de Communicatiewetenschap, .

    Prijs

    • Strycharz, J. (2020). Corporate surveillance in your living room: Synced advertising and chilling effects.
    • Helberger, N. & Strycharz, J. (2020). Research funding - Building a monitoring framework for the societal, ethical and legal implications of digital solutions to managing the Covid crisis- SIDN Internet Against Corona Call.
    • Strycharz, J. (2018). PhD Travel Grant.

    Lidmaatschap

    • Strycharz, J. (2017-2020). Chair of the Young Scholars Network division, NeFCA.
    • Strycharz, J. (2017-2018). Chair of the NeFCA Dissertation Award 2016 Committee, NeFCA.

    Mediaoptreden

    Spreker

    • Ausloos, J. (speaker) & Strycharz, J. (speaker) (22-1-2020). GDPR, one year after. What citizens do know and love about it?, CPDP Computers, Privacy and Data Protection conference, Brussels.
    • Strycharz, J. (speaker) (3-12-2019). Big data en reclame. Online personalisatietechnieken en de consument, Autoriteit Consument en Markt.
    • Strycharz, J. (speaker) (3-10-2019). Big data en reclame: online personalisatietechnieken en grenzen van beïnvloeding, Najaarsbijeenkomst VvRr.
    • Strycharz, J. (speaker) (20-3-2018). Wat weten consumenten over gepersonaliseerde communicatie en wat betekent dat?, SWOCC event: Gepersonaliseerde communicatie, Amsterdam.
    • Strycharz, J. (speaker) (21-3-2017). Gepersonaliseerde communicatie. Inventarisatie van technieken en uitdagingen., SWOCC event: Gepersonaliseerde communicatie, Amsterdam.

    2020

    • Strycharz, J. (2020). Personalized marketing communication in context: Studying the perspectives of consumers, industry and regulators. [details]
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
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