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A. (Anastasia) Dikareva-Brugman

Faculty of Economics and Business
Section Marketing

Visiting address
  • Plantage Muidergracht 12
  • Room number: MS.13
Postal address
  • Postbus 15953
    1001 NL Amsterdam
  • Profile

    Anastasia Dikareva-Brugman is a PhD candidate at the Amsterdam Business School since 2018.  Her research aims to provide a better understanding of multi-touchpoint customer behaviour and customer journeys in general. She is currently working on her first project, that investigates the behavioural and financial consequences of a forced/reinforced channel migration strategy of a large-scale Dutch insurance company from offline to mobile channel. Before joining the PhD programme Anastasia was a research assistant at Vrije Universiteit Amsterdam, where she also earned a Master’s degree in Marketing (cum laude) in 2017.

  • Ancillary activities
    No ancillary activities