A. (Anastasia) Dikareva-Brugman
Faculty of Economics and Business
Section Marketing
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Profile
Anastasia Dikareva-Brugman is a PhD candidate at the Amsterdam Business School since 2018. Her research aims to provide a better understanding of multi-touchpoint customer behaviour and customer journeys in general. She is currently working on her first project, that investigates the behavioural and financial consequences of a forced/reinforced channel migration strategy of a large-scale Dutch insurance company from offline to mobile channel. Before joining the PhD programme Anastasia was a research assistant at Vrije Universiteit Amsterdam, where she also earned a Master’s degree in Marketing (cum laude) in 2017.
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Publications
2024
- Dikareva-Brugman, A., Guyt, J. Y., & Konus, U. (2024). The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment. Journal of Interactive Marketing, 59(1), 19-41. https://doi.org/10.1177/10949968231173885
2021
- Dikareva-Brugman, A., Konus, U., & Guyt, J. Y. (2021). Steering Customers to Online Channels: An Empirical Analysis of Customer Needs and Marketing Interventions. In Proceedings of the European Marketing Academy: 50th Annual European Marketing Academy Conference (EMAC), Madrid, Spain, 25-28 May 2021 (pp. 10-12). European Marketing Academy. http://proceedings.emac-online.org/index.cfm?abstractid=A2021-102340 [details]
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Ancillary activities
No ancillary activities
Dikareva, A. (2024). Transforming customer care: Essays on channel migration strategies and predictive analytics. [Thesis, fully internal, Universiteit van Amsterdam].