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Prof. dr. ir. R. (Ruth) Mugge

Professor in Responsible Marketing
Faculty of Economics and Business
Section Marketing

Visiting address
  • Plantage Muidergracht 12
Postal address
  • Postbus 15953
    1001 NL Amsterdam
Contact details
  • Profile

    Ruth Mugge is Professor in Responsible Marketing (0.2 fte) at the section Marketing of the Amsterdam Business School. In addition, she has a position as a professor at the faculty Industrial Design Engineering at the Delft University of Technology.

    Her research focuses on sustainable consumer behaviour in a Circular Economy in order to reduce the environmental impact of our consumption. She focuses on different circular behaviors, such as repair, consuming less, and stimulating the adoption of refurbished and secondhand products.

    Ruth Mugge has published on these topics in scientific journals, such as the Journal of Product Innovation Management, Resources, Conservation and Recycling, International Journal of Design and Journal of Cleaner Production. Furthermore, she serves as an Associate Editor for Resources, Conservation and Recycling.


  • Teaching
    • Msc BA Thesis supervision Marketing and Digital Marketing
    • MBA Conscious Marketing
    • Executive Education Marketing en duurzaamheid
  • Publications


    • Haase, L. M., Mugge, R., Mosgaard, M. A., Bocken, N., Jaeger-Erben, M., Pizzol, M., & Søgaard Jørgensen, M. (2024). Who are the value transformers, value co-operators and value gatekeepers? New routes to value preservation in a sufficiency-based circular economy. Resources, conservation and recycling, 204, Article 107502.
    • Polyportis, A., Magnier, L., & Mugge, R. (2024). To see or not to see: The effect of observability of the recycled content on consumer adoption of products made from recycled materials. Resources, conservation and recycling, 107610.
    • Vollebregt, M. M. L., Mugge, R., Thuerridl, C. M., & van Dolen, W. M. (2024). Reducing without losing: Reduced consumption and its implications for well-being. Sustainable Production and Consumption, 45, 91-103.
    • Wallner, T. S., Haslbeck, J., Magnier, L., & Mugge, R. (2024). A network analysis of factors influencing the purchase intentions for refurbished electronics. Sustainable Production and Consumption, 46(May), 617.



    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    • Aalborg University
      Visiting Professorship in samenwerking met de 'Designed to Last' research group
    • Elsevier
      Associate Editor for RCR
    • TUDelft
      Full Professor (0.8 fte)