My research focuses on sustainability and consumer psychology. I'm particularly interested in factors that may further or hinder sustainable consumer behavior, and in consumers' responses to firms' responsible and irresponsible practices. I'm currently co-supervising two PhD projects on these topics, and serve as advisory board member of our faculty's 'A Sustainable Future' platform - https://asf.uva.nl/ .
Related to this research focus I am teaching an MSc (elective) course on sustainable and ethical marketing, in which students critically evaluate today’s roles of marketing. While marketing has often been regarded as part of the problem rather than the solution to issues like pollution, waste, resource depletion or obesity, sustainable marketing represents a paradigm shift which requires a re-evaluation of assumptions underlying traditional marketing practices.
Current year (2022/2023)
Sustainable and Ethical Marketing (MSc elective/ business lab course, course coordinator; https://coursecatalogue.uva.nl/xmlpages/page/2022-2023-en/search-course/course/101433)
Marketing (BSc course; course coordinator and lecturer of plenary lectures; https://coursecatalogue.uva.nl/xmlpages/page/2022-2023-en/search-course/course/101371)
Conscious Marketing (MBA general management; course coordinator)
Theories of Marketing (MSc)
Consumer Behavior (MBA, MSc, EPMS)
Strategic Management & Marketing (EPMS; course coordinator)
Marketing & Strategy (BSc)
Project 2: Empirical Research in Sustainable Management (BSc; course coordinator)
(Fundamentals of) Marketing (BSc; course coordinator)
Thesis Supervision (numerous BSc and MSc theses since 2007)
University teaching qualification certificate (BKO) obtained in 2014 - proof of didactic competence for lecturers in academic education