dr. M. (Marlene) Vock
Faculty of Economics and Business
Section International Strategy & Marketing
Visiting address
- Plantage Muidergracht 12
- Room number: M2.38
Postal address
- Postbus 15953
1001 NL Amsterdam
Contact details
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Profile
Positions
Assistant Professor of Marketing
Research programme
Strategy and Marketing
Research interests
Corporate social (ir)responsibility and marketing/ consumer behavior, social alliances between companies and nonprofit organizations, online social networks
Dissertation title
Social Interactions for Economic Value? A marketing perspective
Curriculum Vitae
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Teaching
Teaching activities
Current year
Marketing & Strategy, BSc. course
Consumer Behavior, MSc. course, regular MSc., MBA & Executive Programs
Marketing, BSc. course, course coordinatorPrevious years
Strategic Management & Marketing, MSc. course Executive Program, course coordinator
Marketing Management, BSc. course
Project 2: Research on Sustainable Management, BSc. courseThesis supervision
Master theses
Course materials are available through the UvA Blackboard Server
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Publications
2019
- Stofberg, N. O., Bridoux, F. M., Ciulli, F., Pisani, N., Kolk, A., & Vock, M. (Accepted/In press). A relational-models view to explain peer-to-peer sharing. Journal of Management Studies.
2016
Kolk, A., Vock, M., & van Dolen, W. (2016). Microfoundations of partnerships: exploring the role of employees in trickle effects. Journal of Business Ethics, 135(1), 19-34. https://doi.org/10.1007/s10551-015-2727-9 [details]
2014
- Vock, M., van Dolen, W., & Kolk, A. (2014). Micro-Level Interactions in Business-Nonprofit Partnerships. Business & Society, 53(4), 517-550. https://doi.org/10.1177/0007650313476030 [details]
2013
- Vock, M., van Dolen, W., & Kolk, A. (2013). Changing behaviour through business-nonprofit collaboration? Consumer responses to social alliances. European Journal of Marketing, 47(9), 1476-1503. https://doi.org/10.1108/EJM-10-2011-0546 [details]
- Vock, M., van Dolen, W., & de Ruyter, K. (2013). Understanding willingness to pay for social network sites. Journal of Service Research, 16(3), 311-325. https://doi.org/10.1177/1094670512472729 [details]
2010
- Kolk, A., van Dolen, W., & Vock, M. (2010). Trickle effects of cross-sector social partnerships. Journal of Business Ethics, 94(1 Suppl.), 123-137. https://doi.org/10.1007/s10551-011-0783-3 [details]
- Vock, M. (2010). [Review of: M.M. Seitanidi (2010) The politics of partnerships : a critical examination of nonprofit-business partnerships]. Journal of Business Ethics, 94(1 Suppl.), 219-222. https://doi.org/10.1007/s10551-011-0800-6 [details]
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Ancillary activities
- No ancillary activities
Kolk, A., Vock, M., & van Dolen, W. (2016). Microfoundations of partnerships: exploring the role of employees in trickle effects. Journal of Business Ethics, 135(1), 19-34.