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Why study Consumer Marketing at the UvA?

Start in September or February

The UvA Business School is one of the few institutions in the Netherlands offering a February start for this Master’s.

Excellent career perspectives

Our Economics and Business Career Centre offers you plenty of support in exploring your options, developing soft skills and connecting to companies.

Business seminars in the Theatre

Prominent speakers from leading companies in a series of inspirational seminars such as Ahold Delhaize.

Top-ranked university

The Amsterdam Business School belongs to the 1% of Business Schools in the world to hold the prestigious Triple Crown accreditation.

Is Consumer Marketing for you?

  1. You are interested in the consumer as the centre of the marketing process, emphasising human behaviour and consumer psychology.
  2. We all consume on a daily basis, so this track is closely linked to your own life and experiences as a consumer. That makes the theories and examples discussed more concrete and relatable.
  3. The track offers opportunities for cross-pollination and collaboration with students from the complementary Digital Marketing track, via shared course work and assignments.
Hi, I'm Anton! I'm a Master's student in Business Administration from Russia. Got questions about studying at the UvA? Get in touch! Chat with Anton
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Explore all Master's Business Administration tracks

Consumer Marketing is one of the tracks you can opt for in our Master's in Business Administration. Take a look at the other tracks.

Facts & Figures
Degree programme
MSc Business Administration
Regular study programme
60 ECTS, 12 months
Language of instruction
Starts in
February, September
CROHO code
Roeterseiland campus