Is Consumer Marketing for you?
- You are interested in the consumer as the centre of the marketing process, emphasising human behaviour and consumer psychology.
- We all consume on a daily basis, so this track is closely linked to your own life and experiences as a consumer. That makes the theories and examples discussed more concrete and relatable.
- The track offers opportunities for cross-pollination and collaboration with students from the complementary Digital Marketing track, via shared course work and assignments.
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Explore all MSc Business Administration tracks
Consumer Marketing is one of the tracks you can opt for in our Master's in Business Administration. Take a look at the other tracks.