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Consumer Marketing (Business Administration)

Master
Vergelijk

In the Consumer Marketing track, you gain an in-depth understanding of consumer characteristics, behaviours and motivations as input for effective marketing strategies. This is one of the tracks you can opt for in our Master's in Business Administration.

Language of instruction
English
Mode
Full-time
Feb12
Master's Week 12 -16 Feb
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Why study Consumer Marketing at the UvA?

Start in September or February

When?
The UvA Business School is one of the few institutions in the Netherlands offering a February start for this Master’s.

Excellent career perspectives

How?
Our Economics and Business Career Centre offers you plenty of support in exploring your options, developing soft skills and connecting to companies.

Business seminars in the Theatre

What?
Prominent speakers from leading companies in a series of inspirational seminars such as Ahold Delhaize.

Top-ranked university

What?
The Amsterdam Business School belongs to the 1% of Business Schools in the world to hold the prestigious Triple Crown accreditation.
Send me the programme summary How to apply

Is Consumer Marketing for you?

  1. You are interested in the consumer as the centre of the marketing process, emphasising human behaviour and consumer psychology.
  2. We all consume on a daily basis, so this track is closely linked to your own life and experiences as a consumer. That makes the theories and examples discussed more concrete and relatable.
  3. The track offers opportunities for cross-pollination and collaboration with students from the complementary Digital Marketing track, via shared course work and assignments.
Hi, I'm Anton! I'm a Master's student in Business Administration from Russia. Got questions about studying at the UvA? Get in touch! Chat with Anton
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Explore all MSc Business Administration tracks

Consumer Marketing is one of the tracks you can opt for in our Master's in Business Administration. Take a look at the other tracks.

Facts & Figures
Degree programme
MSc Business Administration
Type
Regular study programme
Mode
Full-time
Credits
60 ECTS, 12 months
Language of instruction
English
Starts in
February, September
CROHO code
60644
Location
Roeterseiland campus
More facts & figures about this study:   Check facts and figures MSc Business Administration