Is Digital Marketing for you?
- You are interested in the impact of digitisation of the business environment on marketing processes and outcomes. In this track you will combine academic concepts and the real-life business environment.
- A digital world provides opportunities for using data as input for improved marketing decision-making. This track incorporates the role of such analytics and metrics in the broader function of marketing.
- The curriculum of the Digital Marketing track has a strategic focus. This means that analysing how current technologies affect the development and implementation of marketing strategy will be part of the programme.
- The track offers opportunities for cross pollination and collaboration with students from the complementary Consumer Marketing track, via shared course work and assignments.
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Explore all MSc Business Administration tracks
Digital Marketing is one of the tracks you can opt for in our Master's in Business Administration. Take a look at the other tracks.