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Entrepreneurship and Management in the Creative Industries (MSc Business Administration)

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In the Entrepreneurship and Management in the Creative Industries (EMCI) track, you learn state-of-the-art theories rooted in different business disciplines, such as strategic marketing, management, entrepreneurship and digital innovation. These theories help you to gain a better understanding of dynamic strategic processes in the highly competitive industries of the arts and entertainment. This is one of the tracks you can opt for in our Master's in Business Administration.

Why choose Entrepreneurship and Management in the Creative Industries?

  1. Exclusivity. The EMCI track is one of the only MSc Business Administration programmes worldwide that focuses exclusively on studying the cultural and creative industries from a business science perspective.
  2. Academic rigor. Learn from professors who actively advance state-of-the-art academic research in diverse cultural and creative industries. Read their articles published in top marketing, management, and entrepreneurship journals, and participate in their lectures to master your understanding. This track is relatively small, which allows for more one-on-one interaction among students and professors.
  3. Active network. Join a flourishing international network of EMCI alumni active in the arts, fashion, and entertainment industries.

Be ahead of the competition

While almost everyone has their favourites when it comes to, for instance, movies, music, or books, some of these creative products are far more successful than others. Why? Especially when you consider that in many cases, the differences in underlying product attributes are minimal. In this track, you will learn theory and study practice of international competition in creative industries like music, fashion, and the arts. You critically analyse the dynamic processes that drive success (or failure) by addressing tensions that are common in these industries: art versus commerce, creativity versus management, craft versus technology and individual inspiration versus creative systems.

More about the study programme
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Career prospects

Graduates of the Master's programme in Business/Entrepreneurship and Management in the Creative Industries (EMCI) have excellent job prospects for positions as managers, consultants, strategists and entrepreneurs in both profit and non-profit organisations.

Our graduates can be found working at:

  • Talpa
  • Netflix
  • Stedelijk Museum Amsterdam
  • Tommy Hilfiger
  • Accenture
  • Booking.com
More about your career

Is the Master’s in Business Administration for you?

Employers need qualified people who can help them solve problems and make decisions that will generate value for their business. If you have a natural interest in what makes an organisation successful, if you have a global mindset and if you are committed to teamwork, you will definitely get the most out of this programme. Are you an ambitous student, but do you not yet meet the admission requirements for the Master’s programme? Start our pre-Master’s programme in September! In only 4 months, you will gain all the necessary knowledge and skills to start your Master's.

'I was introduced to actual and relevant theories I still use today'

Joshua Picauly: 'I chose the EMCI track, because it is the only MSc programme in Europe that focuses on the Creative Industries from a business economics perspective. On top of that, I am personally interested in the arts and pop-culture, which makes working in the Creative Industries much more fun.'

Explore all MSc Business Administration tracks

Entrepreneurship and Management in the Creative Industries is one of the tracks you can opt for in our Master's in Business Administration. Take a look at the other tracks.

Facts & Figures
Degree programme MSc Business Administration
Mode Full-time
Credits 60 ECTS, 12 months
Language of instruction English
Starts in September
CROHO code 60644
Location Roeterseiland campus