Is Entrepreneurship and Management in the Creative Industries for you?

1. Exclusivity. The EMCI track is one of the few Master's Business Administration programmes worldwide that focuses exclusively on studying the cultural and creative industries from a business science perspective.
2. Academic rigor. Learn from professors who actively advance state-of-the-art academic research in diverse cultural and creative industries. Read their articles published in top marketing, management, and entrepreneurship journals, and participate in their lectures to master your understanding. This track is relatively small, which allows for more 1-on-1 interaction among students and professors.
3. Active network. Join a flourishing international network of EMCI alumni active in the arts, fashion, and entertainment industries.

Be ahead of the competition

While almost everyone has their favourites when it comes to, for instance, movies, music, or books, some of these creative products are far more successful than others. Why? Especially when you consider that in many cases, the differences in underlying product attributes are minimal. In this track, you will learn theory and study practice of international competition in creative industries like music, fashion, and the arts. You critically analyse the dynamic processes that drive success (or failure) by addressing tensions that are common in these industries: art versus commerce, creativity versus management, craft versus technology and individual inspiration versus creative systems.

Explore all Master's Business Administration tracks

Entrepreneurship and Management in the Creative Industries is one of the tracks you can opt for in our Master's in Business Administration. Take a look at the other tracks.