Are you ambitious as well as entrepreneurial and do you have a global mindset? Are you a Bachelor’s graduate with excellent marks? The MSc Business Administration offers you all the necessary knowledge and skills to start your international career in business. You can start the programme in September or February.
In this Master's programme, you can choose one of our 9 tracks.
In the Consumer Marketing track, you gain an in-depth understanding of consumer characteristics, behaviours and motivations as inputs for effective marketing strategies.
In the Digital Business track, you dive into the opportunities and challenges of IT innovations and their impact on organisations and businesses.
In the Digital Marketing track, you explore the impact of the digitised business environment on marketing processes and customer value creation.
In the Entrepreneurship and Innovation track, you explore the most advanced theories devised and practiced by the current hub of innovators and entrepreneurs.
In the Entrepreneurship and Management in the Creative Industries (EMCI) track, you learn state-of-the-art theories rooted in different business disciplines, such as strategic marketing, management, entrepreneurship and digital innovation.
In this track you will learn to look at international trade and global business from both a business and economics perspective.
How can managers make more effective decisions? This is the core question you will learn how to answer in the Leadership and Management track.
In the International Business (IB) track, you learn about the challenges multinational enterprises (MNEs) face when doing business abroad.
How can firms create and execute an effective strategy? In the Strategy track you unravel the theoretical origins of strategic corporate decisions.
If you are ambitious and ready to put in some extra work, you can apply for our MSc Business Administration Honours programme Sustainability.
Study in an international environment where we train you to analyse complex organisational issues and design effective solutions.
Our alumni have started successful careers in organisations such as:
Hi, I'm Chrystalla! I'm a Master's student in Business Administration from Cyprus. Got questions about studying at the UvA? Get in touch via our chat toolAsk Chrystalla your question
Employers need qualified people who can help them solve problems and make decisions that will generate value for their business. If you have a natural interest in what makes an organisation successful, if you have a global mindset and if you are committed to teamwork, you will definitely get the most out of this programme.
It has been beyond my expectations. I have gained so much in-depth knowledge on specific industries, like which strategies are chosen in releasing a movie. Also, I met people with similar passions and ambitions.Linde Erinkveld, track Entrepreneurship & Management in the Creative Industries
|Degree programme||MSc Business Administration|
|Type||Regular study programme|
|Credits||60 ECTS, 12 months|
|Language of instruction||English|
|Starts in||February, September|