Discover the MSc Business Administration programme and tracks
In this Master's programme, you choose from multiple challenging tracks. All tracks are a combination of general courses and track-specific courses.
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Consumer Marketing
In the Consumer Marketing track, you gain an in-depth understanding of consumer characteristics, behaviours and motivations as inputs for effective marketing strategies.
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Digital Business
In the Digital Business track, you dive into the opportunities and challenges of IT innovations and their impact on organisations and businesses.
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Digital Marketing
In the Digital Marketing track, you explore the impact of the digitised business environment on marketing processes and customer value creation.
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Entrepreneurship and Innovation
In the Entrepreneurship and Innovation track, you explore the most advanced theories devised and practiced by the current hub of innovators and entrepreneurs.
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Entrepreneurship and Management in the Creative Industries
In the Entrepreneurship and Management in the Creative Industries track, you learn state-of-the-art theories rooted in different business disciplines, such as strategic marketing, management, entrepreneurship and digital innovation.
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International Business
In the International Business track, you learn about the challenges multinational enterprises face when doing business abroad.
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Leadership and Management
How can managers make more effective decisions? This is the core question you will learn how to answer in the Leadership and Management track.
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Management of International Business and Trade
In this track you will learn to look at international trade and global business from both a business and economics perspective.
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Strategy
How can firms create and execute an effective strategy? In the Strategy track you unravel the theoretical origins of strategic corporate decisions.
Pre-Master’s programme
Our pre-Master’s programme is for ambitious students who do not yet meet the admission requirements for the Master’s programme Business Administration. Within 4 months you will have all the necessary knowledge and skills to start your Master's.
Hi, I'm Anton! I'm a Master's student in Business Administration from Russia. Got questions about studying at the UvA? Get in touch!Chat with Anton
Watch our pitch video and get a first impression of our Master's in Business Administration. Within 2 minutes you will learn more about the programme at the University of Amsterdam.
Start this Master’s programme in February and choose from 3 tracks; International Business, Consumer Marketing or Digital Marketing.