Dr. J. (Joris) Demmers
Faculteit Economie en Bedrijfskunde
Sectie Marketing
Bezoekadres
- Plantage Muidergracht 12
- Kamernummer: M2.23
Postadres
- Postbus 15953
1001 NL Amsterdam
Contactgegevens
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Profile
Joris Demmers is Associate Professor and Head of the Marketing Department at Amsterdam Business school. Before coming back to Amsterdam, he worked at the Department of Marketing at Monash Business School in Melbourne, Australia. Joris does research at the intersection of marketing, psychology, and computer sciences. His research interests include privacy management and decision making, sustainable consumption, social media and influencer marketing, and customer engagement in value creation. With his research Joris helps organisations design better customer experiences and make a positive impact.
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Teaching
- MSc BA Thesis Coordinator (fulltime and EPMS program)
- Thesis Workshop Experiment Design (6314M0228Y)
- MSc BA Thesis Supervisor Marketing (6314M0377Y) and Digital Marketing (6314M0375Y)
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Publicaties
2022
- Demmers, J., Weihrauch, A. N., & Mattison Thompson, F. H. (2022). Your data is (not) my data: The role of social value orientation in sharing data about others. Journal of Consumer Psychology, 32(3), 500-508. https://doi.org/10.1002/jcpy.1255
2020
- Demmers, J., Weltevreden, J. W. J., & van Dolen, W. M. (2020). Consumer Engagement with Brand Posts on Social Media in Consecutive Stages of the Customer Journey. International Journal of Electronic Commerce, 24(1), 53-77. https://doi.org/10.1080/10864415.2019.1683701 [details]
Sharma, U., Rudinac, S., Worring, M., Demmers, J., & van Dolen, W. (2020). Semantic Path-Based Learning for Review Volume Prediction. In J. M. Jose, E. Yilmaz, J. Magalhães, P. Castells, N. Ferro, M. J. Silva, & F. Martins (Eds.), Advances in Information Retrieval: 42nd European Conference on IR Research, ECIR 2020, Lisbon, Portugal, April 14-17, 2020 : proceedings (Vol. I, pp. 821-835). (Lecture Notes in Computer Science; Vol. 12035). Springer. https://doi.org/10.1007/978-3-030-45439-5_54 [details]
2018
- Demmers, J., van Dolen, W. M., & Weltevreden, J. W. J. (2018). Handling consumer messages on social networking sites: Customer service or privacy infringement? International Journal of Electronic Commerce, 22(1), 8-35. https://doi.org/10.1080/10864415.2018.1396110 [details]
2017
- Mehta, R., Demmers, J., van Dolen, W. M., & Weinberg, C. B. (2017). When red means go: non-normative effects of red under sensation seeking. Journal of Consumer Psychology, 27(1), 91-97. https://doi.org/10.1016/j.jcps.2016.04.004 [details]
2021
- Demmers, J., Dellaert, B., & Rotaru, K. (2021). Privacy risks, personal customer environments, and the use of financial support tools.
2014
- Demmers, J., van Dolen, W. M., & Weltevreden, J. W. J. (2014). "Bedankt voor het Compliment!” Het Effect van Bedrijfsreacties op Positieve Online Word-of-Mouth. In A. E. Bronner, P. Dekker, E. de Leeuw, L. J. Paas, K. de Ruyter, A. Smidts, & J. E. Wieringa (Eds.), Ontwikkelingen in het marktonderzoek: Jaarboek 2014 MarktOnderzoekAssociatie (pp. 55-70). (Jaarboek MarktOnderzoekAssociatie; No. 39). Spaar en Hout. https://moa04.artoo.nl/clou-moaweb-images/images/bestanden/pdf/Jaarboeken_MOA/JaarboekMarktonderzoek2014.pdf [details]
2017
- Demmers, J., van Dolen, W. M., & Weltevreden, J. (2017). Engagement with Brand Posts during Consecutive Stages of the Customer Journey. Paper presented at EMAC Annual Conference, Groningen, Netherlands.
2016
- Demmers, J., Zerres, A., van Dolen, W. M., & Weltevreden, J. (2016). The privacy paradox: a CLT perspective. Paper presented at EMAC 2016, Oslo, Norway.
2014
- Demmers, J., Mehta, R., van Dolen, W. M., & Weinberg, C. (2014). When red means go: effects of red on non-compliance under sensation-seeking. Paper presented at EMAC 2014, Valencia, Spain.
- Demmers, J., Weltevreden, J., & van Dolen, W. M. (2014). Addressing the online privacy dilemma: using opt-in and private messages to overcome privacy concerns associated with new SNS marketing techniques. Paper presented at General Online Research (GOR), Cologne, Germany.
- Demmers, J., van Dolen, W. M., & Weltevreden, J. (2014). Addressing the online privacy dilemma: using opt-in and private messages to overcome privacy concerns associated with new SNS marketing techniques. Paper presented at Interactive Marketing Research Summit 2014, San Diego, California, United States.
2013
- Demmers, J., Weltevreden, J., & van Dolen, W. M. (2013). Webcare on Social Network Sites: Attentive Customer Care or Privacy Infringement?. Paper presented at General Online Research (GOR), Mannheim, Germany.
- Demmers, J., van Dolen, W. M., & Weltevreden, J. (2013). Attentive customer care or privacy infringement? Dealing with customer feedback on social network sites. Paper presented at EMAC 2013, Istanbul, Turkey.
- Demmers, J., van Dolen, W. M., & Weltevreden, J. (2013). The privacy risks associated with proactive online customer service. Paper presented at PREBEM, Amsterdam, Netherlands.
Mediaoptreden
- Demmers, J. (03-01-2023). Wat als het influencertijdperk voorbij is? [Radio] BNR. Wat als het influencertijdperk voorbij is?. https://www.bnr.nl/podcast/de-nieuwe-wereld/10499831/wat-als-het-influencertijdperk-voorbij-is
- Demmers, J. (12-11-2022). Influencers mogen geen sluikreclame meer maken, maar doen het wel [Web] RTL Nieuws. Influencers mogen geen sluikreclame meer maken, maar doen het wel. https://www.rtlnieuws.nl/economie/artikel/5346176/influencers-reclame-code-sluikreclame-mediawet
- Demmers, J. (28-03-2022). Kaas door je brievenbus [Print] Uitkrant. Kaas door je brievenbus. https://issuu.com/iamsterdam/docs/uitkrant_april_2022
- Demmers, J. (05-07-2018). De paradox van privacy: het moment van toestemming moet naar voren [Print] Clou. De paradox van privacy: het moment van toestemming moet naar voren. https://dailydatabytes.nl/interviews/de-paradox-van-privacy/
- Demmers, J. (22-05-2018). Krijgt de consument met de nieuwe privacywet controle over zijn data? [Print] Trouw. Krijgt de consument met de nieuwe privacywet controle over zijn data?. https://www.trouw.nl/nieuws/krijgt-de-consument-met-de-nieuwe-privacywet-controle-over-zijn-data~b6b9a8a4/
- Demmers, J. (15-04-2018). Privacyparadox: waarom we ons zorgen maken om privacy en tóch persoonlijke data delen met sociale media [Print] De Volkskrant. Privacyparadox: waarom we ons zorgen maken om privacy en tóch persoonlijke data delen met sociale media. https://www.volkskrant.nl/wetenschap/privacyparadox-waarom-we-ons-zorgen-maken-om-privacy-en-toch-persoonlijke-data-delen-met-sociale-media~b47fe679/
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Nevenwerkzaamheden
Geen nevenwerkzaamheden
Sharma, U., Rudinac, S., Worring, M., Demmers, J., & van Dolen, W. (2020). Semantic Path-Based Learning for Review Volume Prediction. In J. M. Jose, E. Yilmaz, J. Magalhães, P. Castells, N. Ferro, M. J. Silva, & F. Martins (Eds.), Advances in Information Retrieval: 42nd European Conference on IR Research, ECIR 2020, Lisbon, Portugal, April 14-17, 2020 : proceedings (Vol. I, pp. 821-835). (Lecture Notes in Computer Science; Vol. 12035). Springer.