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Dr. J. (Joris) Demmers

Associate Professor and Head of the Marketing Department
Faculty of Economics and Business
Section Marketing

Visiting address
  • Plantage Muidergracht 12
  • Room number: M2.23
Postal address
  • Postbus 15953
    1001 NL Amsterdam
  • Profile

    Joris Demmers is Associate Professor and Head of the Marketing Department at Amsterdam Business school. Before coming back to Amsterdam, he worked at the Department of Marketing at Monash Business School in Melbourne, Australia. Joris does research at the intersection of marketing, psychology, and computer sciences. His research interests include privacy management and decision making, sustainable consumption, social media and influencer marketing, and customer engagement in value creation. With his research Joris helps organisations design better customer experiences and make a positive impact. 

  • Teaching
  • Publications

    2021

    • Demmers, J., Weihrauch, A. N., & Mattison Thompson, F. H. (2021). Your data is (not) my data: The role of social value orientation in sharing data about others. Journal of Consumer Psychology, 1-9. https://doi.org/10.1002/jcpy.1255

    2020

    • Demmers, J., Weltevreden, J. W. J., & van Dolen, W. M. (2020). Consumer Engagement with Brand Posts on Social Media in Consecutive Stages of the Customer Journey. International Journal of Electronic Commerce, 24(1), 53-77. https://doi.org/10.1080/10864415.2019.1683701 [details]
    • Sharma, U., Rudinac, S., Worring, M., Demmers, J., & van Dolen, W. (2020). Semantic Path-Based Learning for Review Volume Prediction. In J. M. Jose, E. Yilmaz, J. Magalhães, P. Castells, N. Ferro, M. J. Silva, & F. Martins (Eds.), Advances in Information Retrieval: 42nd European Conference on IR Research, ECIR 2020, Lisbon, Portugal, April 14-17, 2020 : proceedings (Vol. I, pp. 821-835). (Lecture Notes in Computer Science; Vol. 12035). Springer. https://doi.org/10.1007/978-3-030-45439-5_54 [details]

    2018

    2017

    2021

    2014

    2017

    • Demmers, J., van Dolen, W. M., & Weltevreden, J. (2017). Engagement with Brand Posts during Consecutive Stages of the Customer Journey. Paper presented at EMAC Annual Conference, Groningen, Netherlands.

    2016

    • Demmers, J., Zerres, A., van Dolen, W. M., & Weltevreden, J. (2016). The privacy paradox: a CLT perspective. Paper presented at EMAC 2016, Oslo, Norway.

    2014

    • Demmers, J., Mehta, R., van Dolen, W. M., & Weinberg, C. (2014). When red means go: effects of red on non-compliance under sensation-seeking. Paper presented at EMAC 2014, Valencia, Spain.
    • Demmers, J., Weltevreden, J., & van Dolen, W. M. (2014). Addressing the online privacy dilemma: using opt-in and private messages to overcome privacy concerns associated with new SNS marketing techniques. Paper presented at General Online Research (GOR), Cologne, Germany.
    • Demmers, J., van Dolen, W. M., & Weltevreden, J. (2014). Addressing the online privacy dilemma: using opt-in and private messages to overcome privacy concerns associated with new SNS marketing techniques. Paper presented at Interactive Marketing Research Summit 2014, San Diego, California, United States.

    2013

    • Demmers, J., Weltevreden, J., & van Dolen, W. M. (2013). Webcare on Social Network Sites: Attentive Customer Care or Privacy Infringement?. Paper presented at General Online Research (GOR), Mannheim, Germany.
    • Demmers, J., van Dolen, W. M., & Weltevreden, J. (2013). Attentive customer care or privacy infringement? Dealing with customer feedback on social network sites. Paper presented at EMAC 2013, Istanbul, Turkey.
    • Demmers, J., van Dolen, W. M., & Weltevreden, J. (2013). The privacy risks associated with proactive online customer service. Paper presented at PREBEM, Amsterdam, Netherlands.

    Media appearance

    2018

    • Demmers, J. (2018). Consumers and their data: When and why they share it. [Thesis, externally prepared, Universiteit van Amsterdam]. [details]
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    No ancillary activities