Joris Demmers is Associate Professor and Head of the Marketing Department at Amsterdam Business school. Before coming back to Amsterdam, he worked at the Department of Marketing at Monash Business School in Melbourne, Australia. Joris does research at the intersection of marketing, psychology, and computer sciences. His research interests include privacy management and decision making, sustainable consumption, social media and influencer marketing, and customer engagement in value creation. With his research Joris helps organisations design better customer experiences and make a positive impact.