dhr. dr. J.Y. (Jonne) Guyt
Faculteit Economie en Bedrijfskunde
Sectie Intern. Strategy and Marketing
Bezoekadres
- Plantage Muidergracht 12
- Kamernummer:
Postadres
- Postbus 15953
1001 NL Amsterdam
Contactgegevens
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Research (published) and awards
Guyt, Jonne Y., and Els Gijsbrechts. "On consumer choice patterns and the net impact of feature promotions" International Journal of Research in Marketing (2018)
Guyt, Jonne Y., and Els Gijsbrechts. "Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance." Journal of Marketing Research 51.6 (2014): 753-772.
Winner McKinsey Marketing Dissertation Award 2016.
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Publicaties
2018
Guyt, J., & Gijsbrechts, E. (2018). On consumer choice patterns and the net impact of feature promotions. International Journal of Research in Marketing, 35(3), 490-508. DOI: 10.1016/j.ijresmar.2018.05.002 [details]
2014
- Guyt, J. Y., & Gijsbrechts, E. (2014). Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance. Journal of Marketing Research, 51(6), 753-772. DOI: 10.1509/jmr.14.0193
Prijs
- Guyt, J. (2016). EMAC McKinsey Marketing Dissertation Award.
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Nevenwerkzaamheden
Geen nevenwerkzaamheden bekend
Guyt, J., & Gijsbrechts, E. (2018). On consumer choice patterns and the net impact of feature promotions. International Journal of Research in Marketing, 35(3), 490-508. DOI: