dr. J.Y. (Jonne) Guyt
Faculty of Economics and Business
Section International Strategy & Marketing
Visiting address
- Plantage Muidergracht 12
- Room number:
Postal address
- Postbus 15953
1001 NL Amsterdam
Contact details
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Research (published) and awards
Guyt, Jonne Y., and Els Gijsbrechts. "On consumer choice patterns and the net impact of feature promotions" International Journal of Research in Marketing (2018)
Guyt, Jonne Y., and Els Gijsbrechts. "Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance." Journal of Marketing Research 51.6 (2014): 753-772.
Winner McKinsey Marketing Dissertation Award 2016.
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Publications
2018
Guyt, J., & Gijsbrechts, E. (2018). On consumer choice patterns and the net impact of feature promotions. International Journal of Research in Marketing, 35(3), 490-508. https://doi.org/10.1016/j.ijresmar.2018.05.002 [details]
2014
- Guyt, J. Y., & Gijsbrechts, E. (2014). Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance. Journal of Marketing Research, 51(6), 753-772. https://doi.org/10.1509/jmr.14.0193
Award
- Guyt, J. (2016). EMAC McKinsey Marketing Dissertation Award.
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Ancillary activities
No known ancillary activities
Guyt, J., & Gijsbrechts, E. (2018). On consumer choice patterns and the net impact of feature promotions. International Journal of Research in Marketing, 35(3), 490-508.