Dr. J.Y. (Jonne) Guyt
Faculty of Economics and Business
Section Marketing
Visiting address
- Plantage Muidergracht 12
- Room number: 2.42
Postal address
- Postbus 15953
1001 NL Amsterdam
Contact details
Social media
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Profile
Jonne Guyt is an Associate Professor and Research Coordinator at the Marketing Department of the Amsterdam Business School. He obtained his Ph.D. at Tilburg University. Jonne's current research focuses on responsible retailing. Jonne studies how firms and consumers react to current trends and changes in the environment. For an overview of his CV, ongoing research, publications, and awards, please see his personal website.
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Teaching
- Marketing Science (Research MSc. course) 2020 – current
- Advanced Management Research Methods (MSc. course) 2020 – current
- Marketing Metrics (MSc. course) 2017 – current
- Thesis Workshop Data Collection from Social Media and Websites (MSc. course) 2015 – current
- Thesis Workshop Analysis of Data from Social Media and Websites (MSc. course) 2021 – current
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Publications
2023
- Dikareva-Brugman, A., Guyt, J. Y., & Konus, U. (2023). The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment. Journal of Interactive Marketing. Advance online publication. https://doi.org/10.1177/10949968231173885
- Keller, K. O., & Guyt, J. Y. (2023). A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category. Journal of Marketing, 87(5), 698-718. https://doi.org/10.1177/00222429231152181
- Keller, K., Guyt, J. Y., & Grewal, R. (2023). Soda Taxes and Marketing Conduct. Journal of Marketing Research. Advance online publication. https://doi.org/10.1177/00222437231195551
2021
Aranda, A. M., Sele, K., Etchanchu, H., Guyt, J. Y., & Vaara, E. (2021). From Big Data to Rich Theory: Integrating Critical Discourse Analysis with Structural Topic Modeling. European Management Review, 18(3), 197-214. https://doi.org/10.1111/emre.12452 [details]- Dikareva-Brugman, A., Konus, U., & Guyt, J. Y. (2021). Steering Customers to Online Channels: An Empirical Analysis of Customer Needs and Marketing Interventions. In Proceedings of the European Marketing Academy: 50th Annual European Marketing Academy Conference (EMAC), Madrid, Spain, 25-28 May 2021 (pp. 10-12). European Marketing Academy. http://proceedings.emac-online.org/index.cfm?abstractid=A2021-102340 [details]
2020
- Guyt, J. Y., & Gijsbrechts, E. (2020). Evaluating the Effectiveness of Retailer-Themed Super Saver Events. Journal of Marketing, 84(2), 92-113. Advance online publication. https://doi.org/10.1177/0022242919896334 [details]
2018
- Guyt, J., & Gijsbrechts, E. (2018). On consumer choice patterns and the net impact of feature promotions. International Journal of Research in Marketing, 35(3), 490-508. Advance online publication. https://doi.org/10.1016/j.ijresmar.2018.05.002 [details]
2014
- Guyt, J. Y., & Gijsbrechts, E. (2014). Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance. Journal of Marketing Research, 51(6), 753-772. https://doi.org/10.1509/jmr.14.0193
Prize / grant
- Guyt, J. (2016). EMAC McKinsey Marketing Dissertation Award.
2022
- Sele, K., Aranda Gutierrez, A., Etchanchu, H., Vaara, E. & Guyt, J. Y. (10-1-2022). From Big Data to Rich Theory: Integrating Critical Discourse Analysis with Structural Topic Modeling. Universiteit van Amsterdam. https://doi.org/10.21942/uva.18094202.v1
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Ancillary activities
No ancillary activities
Aranda, A. M., Sele, K., Etchanchu, H., Guyt, J. Y., & Vaara, E. (2021). From Big Data to Rich Theory: Integrating Critical Discourse Analysis with Structural Topic Modeling. European Management Review, 18(3), 197-214.