Dr. J.Y. (Jonne) Guyt
Faculty of Economics and Business
Section Marketing
Visiting address
- Plantage Muidergracht 12
- Room number: 2.42
Postal address
- Postbus 15953
1001 NL Amsterdam
Contact details
Social media
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Profile
Jonne Guyt is an Associate Professor and Research Coordinator at the Marketing Department of the Amsterdam Business School. He obtained his Ph.D. at Tilburg University. Jonne's current research focuses on responsible retailing. Jonne studies how firms and consumers react to current trends and changes in the environment. For an overview of his CV, ongoing research, publications, and awards, please see his personal website.
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Teaching
- Marketing Science (Research MSc. course) 2020 – current
- Advanced Management Research Methods (MSc. course) 2020 – current
- Marketing Metrics (MSc. course) 2017 – current
- Thesis Workshop Data Collection from Social Media and Websites (MSc. course) 2015 – current
- Thesis Workshop Analysis of Data from Social Media and Websites (MSc. course) 2021 – current
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Publications
2023
- Keller, K. O., & Guyt, J. Y. (2023). A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category. Journal of Marketing. https://doi.org/10.1177/00222429231152181
2021
Aranda, A. M., Sele, K., Etchanchu, H., Guyt, J. Y., & Vaara, E. (2021). From Big Data to Rich Theory: Integrating Critical Discourse Analysis with Structural Topic Modeling. European Management Review, 18(3), 197-214. https://doi.org/10.1111/emre.12452 [details]- Dikareva-Brugman, A., Konus, U., & Guyt, J. Y. (2021). Challenges in Omnichannel Customer Management. Proceedings of the European Marketing Academy, 50th, (102340) : Steering Customers to Online Channels: An Empirical Analysis of Customer Needs and Marketing Interventions. In Proceedings of the European Marketing Academy, 50th, (102340) (pp. 10-12). European Marketing Academy. http://proceedings.emac-online.org/pdfs/A2021-102340.pdf
2020
- Guyt, J. Y., & Gijsbrechts, E. (2020). Evaluating the Effectiveness of Retailer-Themed Super Saver Events. Journal of Marketing, 84(2), 92-113. https://doi.org/10.1177/0022242919896334 [details]
2018
- Guyt, J., & Gijsbrechts, E. (2018). On consumer choice patterns and the net impact of feature promotions. International Journal of Research in Marketing, 35(3), 490-508. https://doi.org/10.1016/j.ijresmar.2018.05.002 [details]
2014
- Guyt, J. Y., & Gijsbrechts, E. (2014). Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance. Journal of Marketing Research, 51(6), 753-772. https://doi.org/10.1509/jmr.14.0193
Prize / grant
- Guyt, J. (2016). EMAC McKinsey Marketing Dissertation Award.
2022
- Guyt, J. Y., Etchanchu, H., Aranda Gutierrez, A., Vaara, E., Sele, K. & Aranda, A. (1-1-2022). From Big Data to Rich Theory: Integrating Critical Discourse Analysis with Structural Topic Modeling. Universiteit van Amsterdam. https://doi.org/10.21942/uva.18094202.v1
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Ancillary activities
No ancillary activities
Aranda, A. M., Sele, K., Etchanchu, H., Guyt, J. Y., & Vaara, E. (2021). From Big Data to Rich Theory: Integrating Critical Discourse Analysis with Structural Topic Modeling. European Management Review, 18(3), 197-214.