Guyt, J. Y., & Gijsbrechts, E. "Evaluating the Effectiveness of Retailer-Themed Super Saver Events." (forthcoming at Journal of Marketing 2020). (link)
Guyt, J. Y., & Gijsbrechts, E. "On consumer choice patterns and the net impact of feature promotions." International Journal of Research in Marketing 2018, 35(3), 490-508. (download)
Guyt, J. Y., & Gijsbrechts, E. "Take turns or March in sync? The impact of the national brand promotion calendar on manufacturer and retailer performance." Journal of Marketing Research 2014, 51(6), 753-772. (link)
Winner McKinsey Marketing Dissertation Award 2016.