Guyt, Jonne Y., and Els Gijsbrechts. "On consumer choice patterns and the net impact of feature promotions" International Journal of Research in Marketing (2018)
Guyt, Jonne Y., and Els Gijsbrechts. "Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance." Journal of Marketing Research 51.6 (2014): 753-772.
Winner McKinsey Marketing Dissertation Award 2016.