Dr. C. (Christin) Scholz
Faculteit der Maatschappij- en Gedragswetenschappen
Programmagroep: Persuasive Communication
Bezoekadres
- Nieuwe Achtergracht 166
Postadres
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Postbus 15791
1001 NG Amsterdam
Contactgegevens
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Research
My research examines the role of social interactions between individuals in the diffusion of information and the development of large-scale message effects in the context of health-related outcomes. To understand the complex interplay between social forces and message effects, I tailor multi-methodological approaches including neuroscientific methods like fMRI and social science techniques such as observational geolocation tracking, field experimentation, and survey methods to capture both detailed psychological mechanisms and real-world behavior. Using these methods, I have studied, among others, the neural and psychological mechanisms of decisions to share health-related information with others, the role played by these mechanisms in population-level sharing behavior, and the relationship between neural message processing and real-world effects of interpersonal communication on drinking behavior. Current projects focus on questions such as: How do interpersonal communication and social relationships influence the effectiveness of population-level health messaging and how can we design messages that optimize these social processes?; How does neural coupling between those who share information and their receivers impact the diffusion of information and the development population-level message effects?; What is the effect of repeated, real-world exposure to smoking cues on smoker's cigarette craving and neural cue reactivity?
My work has been supported by multiple international grants including an NWO Veni from the Dutch Science Foundation and a Marie Curie Individual Fellowship from the European Commission.
Find out more about our research on www.cobras-lab.com.
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UvA Teaching & Student Projects
If you are a master's or bachelor's student in communication science, psychology, neuroscience, computer science, or another related field, who is interested in gaining hands-on research experience, please get in touch to learn more about ongoing projects and opportunities for participation (c.scholz@uva.nl).
Using R for data wrangling, analysis and visualization (Master)
Health Communication (Master)
Research Methods Tailored to the Thesis (Experiment; Master)
DCW3 Persuasive Communication (Bachelor)
Master Thesis Supervision Communication Science
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Publicaties
- refereed (32)
- wetenschappelijk (1)
- vakpublicatie (1)
- congresbijdragen (6)
- erkenning (10)
- proefschrift (1)
- datasets (1)
2024
Dolinšek, Š., Scholz, C., Giani, S., van Weert, J. C. M., van den Putte, B., & Meppelink, C. S. (2024). The role of mental well-being in the effects of persuasive health messages: A scoping review. Social Science & Medicine, 353, Article 117060. https://doi.org/10.1016/j.socscimed.2024.117060 [details]- Falk, E. B., Scholz, C., Cooper, N., & Gomes, V. (in press). Behavior change and social influence. In Handbook of Social Psychology (6 ed.). Oxford University Press.
- Vlasceanu, M., Brick, C., Chan, H.-Y., Dubey, S., Geiger, S. J., Kankaanpää, R., Krouwel, A. P. M., Meijers, M. H. C., Scholz, C., & International Collaboration to Understand Climate Action (2024). Addressing climate change with behavioral science: A global intervention tournament in 63 countries. Science Advances, 10, Article eadj5778. https://doi.org/10.1126/sciadv.adj5778 [details]
2023
- Chan, H. Y., Boksem, M. A. S., Venkatraman, V., Dietvorst, R. C., Scholz, C., Vo, K., Falk, E. B., & Smidts, A. (2023). Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics. Journal of Marketing Research. Advance online publication. https://doi.org/10.1177/00222437231194319
- Chan, H. Y., Scholz, C., Cosme, D., Martin, R. E., Benitez, C., Resnick, A., Carreras-Tartak, J., Nicole, C., Paul, A. M., & Falk, E. B. (2023). Neural signals predict information sharing across cultures. Proceedings of the National Academy of Sciences of the United States of America, 120(44), Article e2313175120. https://doi.org/10.1073/pnas.2313175120 [details]
- Chang, L.-A., Armaos, K., Warns, L., Ma de Sousa, A. Q., Paauwe, F., Scholz, C., & Engelmann, J. B. (2023). Mentalizing in an economic games context is associated with enhanced activation and connectivity in the left temporoparietal junction. Social Cognitive and Affective Neuroscience, 18(1), Article nsad023. https://doi.org/10.1093/scan/nsad023 [details]
- Cosme, D., Scholz, C., Chan, H-Y., Doré, B. P., Pandey, P., Carreras-Tartak, J., Cooper, N., Paul, A., Burns, S. M., & Falk, E. B. (2023). Message self and social relevance increases intentions to share content: Correlational and causal evidence from six studies. Journal of Experimental Psychology. General, 152(1), 253–267. Advance online publication. https://doi.org/10.1037/xge0001270 [details]
- Scholz, C., Baek, E. C., & Falk, E. B. (2023). Invoking self-related and social thoughts impacts online information sharing. Social Cognitive and Affective Neuroscience, 18(1), Article nsad013. https://doi.org/10.1093/scan/nsad013 [details]
- Sultan, M., Scholz, C., & van den Bos, W. (2023). Leaving traces behind: Using social media digital trace data to study adolescent wellbeing. Computers in Human Behavior Reports, 10, Article 100281. Advance online publication. https://doi.org/10.1016/j.chbr.2023.100281 [details]
- Tveleneva, A., Scholz, C., Yoon, C., Lieberman, M. D., Cooper, N., O'Donnell, M. B., Falk, E. B., & Cascio, C. N. (2023). The relationship between agency, communion, and neural processes associated with conforming to social influence. Personality and Individual Differences, 213, Article 112299. https://doi.org/10.1016/j.paid.2023.112299 [details]
- Wang, X., Scholz, C., Falk, E. B., & Lydon-Staley, D. M. (2023). Neuroimaging. In E. Y. Ho, C. L. Bylund, & J. C. M. van Weert (Eds.), The International Encyclopedia of Health Communication (Vol. 4). (The Wiley Blackwell-ICA International Encyclopedias of Communication series). Wiley Blackwell. Advance online publication. https://doi.org/10.1002/9781119678816.iehc0600 [details]
2022
- Meijers, M. H. C., Scholz, C., Torfadóttir, R. H., Wonneberger, A., & Markov, M. (2022). Correction to: Learning from the COVID-19 pandemic to combat climate change: comparing drivers of individual action in global crises. Journal of environmental studies and sciences, 12, 283. Advance online publication. https://doi.org/10.1007/s13412-022-00749-x
- Meijers, M. H. C., Scholz, C., Torfadóttir, R. H., Wonneberger, A., & Markov, M. (2022). Learning from the COVID-19 pandemic to combat climate change: comparing drivers of individual action in global crises. Journal of environmental studies and sciences, 12(4), 272-282. https://doi.org/10.1007/s13412-021-00727-9 [details]
- Scholz, C., Chan, H-Y., Poldrack, R. A., de Ridder, D. T. D., Smidts, A., & van der Laan, L. N. (2022). Can we have a second helping? A preregistered direct replication study on the neurobiological mechanisms underlying self-control. Human Brain Mapping, 43(16), 4995-5016. Advance online publication. https://doi.org/10.1002/hbm.26065 [details]
2021
- Baek, E. C., O'Donnell, M. B., Scholz, C., Pei, R., Garcia, J. O., Vettel, J. M., & Falk, E. B. (2021). Activity in the brain's valuation and mentalizing networks is associated with propagation of online recommendations. Scientific Reports, 11, Article 11196. https://doi.org/10.1038/s41598-021-90420-2 [details]
- Chan, H-Y., Scholz, C., Baek, E. C., O'Donnell, M. B., & Falk, E. B. (2021). Being the gatekeeper: How thinking about sharing affects neural encoding of information. Cerebral Cortex, 31(8), 3939-3949. https://doi.org/10.1093/cercor/bhab060 [details]
- Hendriks, H., Scholz, C., Larsen, H., De Bruijn, G-J., & Van den Putte, B. (2021). Intervening through Conversations: How Instructions Influence Conversational Valence and Binge Drinking Determinants. Health Communication, 36(6), 782-788. Advance online publication. https://doi.org/10.1080/10410236.2020.1712524 [details]
2020
- Baek, E. C., Scholz, C., & Falk, E. B. (2020). The neuroscience of persuasion and information propagation: The key role of the mentalizing system. In K. Floyd, & R. Weber (Eds.), The handbook of communication science and biology (pp. 122-133). (ICA handbook series). Routledge. https://doi.org/10.4324/9781351235587-12 [details]
- Doré, B. P., Scholz, C., Baek, E. C., & Falk, E. B. (2020). Health news sharing is reflected in distributed reward-related brain activity. Social Cognitive and Affective Neuroscience, 15(10), 1111-1119. https://doi.org/10.1093/scan/nsaa129 [details]
- Huskey, R., Bue, A. C., Eden, A., Grall, C., Meshi, D., Prena, K., Schmälzle, R., Scholz, C., Turner, B. O., & Wilcox, S. (2020). Marr's tri-Level framework integrates biological explanation across communication subfields. Journal of Communication, 70(3), 356-378. https://doi.org/10.1093/joc/jqaa007 [details]
- Scholz, C., & Falk, E. B. (2020). The Neuroscience of Information Sharing. In B. Foucault Welles, & S. Gonzáles-Bailón (Eds.), The Oxford Handbook of Networked Communication (pp. 285-307). Oxford University Press. Advance online publication. https://doi.org/10.1093/oxfordhb/9780190460518.013.34 [details]
- Scholz, C., Baek, E. C., O'Donnell, M. B., & Falk, E. B. (2020). Decision-making about broad- and narrowcasting: A neuroscientific perspective. Media Psychology, 23(1), 131-155. Advance online publication. https://doi.org/10.1080/15213269.2019.1572522 [details]
- Scholz, C., Jovanova, M., Baek, E. C., & Falk, E. B. (2020). Media content sharing as a value-based decision. Current Opinion in Psychology, 31, 83-88. Advance online publication. https://doi.org/10.1016/j.copsyc.2019.08.004 [details]
2019
- Doré, B. P., Cooper, N., Scholz, C., O'Donnell, M. B., & Falk, E. B. (2019). Cognitive regulation of ventromedial prefrontal activity evokes lasting change in the perceived self-relevance of persuasive messaging. Human Brain Mapping, 40(9), 2571-2580. Advance online publication. https://doi.org/10.1002/hbm.24545 [details]
- Doré, B. P., Scholz, C., Baek, E. C., Garcia, J. O., O'Donnell, M. B. O., Bassett, D. S., Vettel, J. M., & Falk, E. B. (2019). Brain activity tracks population information sharing by capturing consensus judgments of value. Cerebral Cortex, 29(7), 3102-3110. https://doi.org/10.1093/cercor/bhy176 [details]
- Scholz, C., Doré, B. P., Cooper, N., & Falk, E. B. (2019). Neural Valuation of Antidrinking Campaigns and Risky Peer Influence in Daily Life. Health Psychology, 38(7), 658-667. https://doi.org/10.1037/hea0000732 [details]
2018
- Falk, E. B., & Scholz, C. (2018). Persuasion, influence, and value: Perspectives from communication and social neuroscience. Annual Review of Psychology, 69, 329-356. Advance online publication. https://doi.org/10.1146/annurev-psych-122216-011821
- Kang, Y., Cooper, N., Pandey, P., Scholz, C., O'Donnell, M. B., Lieberman, M. D., Tailor, S. E., Strecher, V. J., Dal Cin, S., Konrath, S., Polk, T. A., Resnicow, K., An, L., & Falk, E. B. (2018). Effects of self-transcendence on neural responses to persuasive messages and health behavior change. Proceedings of the National Academy of Sciences of the United States of America, 115(40), 9974-9979. Advance online publication. https://doi.org/10.1073/pnas.1805573115 [details]
2017
- Baek, E. C., Scholz, C., O'Donnell, M. B., & Falk, E. B. (2017). The value of sharing information: A neural account of information transmission. Psychological Science, 28, 851-861. https://doi.org/10.1177/0956797617695073
- Scholz, C., Baek, E. C., O'Donnell, M. B., Kim, H. S., Cappella, J. N., & Falk, E. B. (2017). A neural model of valuation and information virality. Proceedings of the National Academy of Sciences of the United States of America, 114, 2881-2886. https://doi.org/10.1073/pnas.1615259114
2015
- Cascio, C. N., Scholz, C., & Falk, E. B. (2015). Social influence and the brain: Persuasion, susceptibility to influence and retransmission. Current Opinion in Behavioral Sciences, 3, 51-57. https://doi.org/10.1016/j.cobeha.2015.01.007
2013
- Bol, N., Scholz, C., Smets, E. M. A., Loos, E. F., de Haes, H. C. J. M., & van Weert, J. C. M. (2013). Senior patients online: which functions should a good patient website offer? In C. Stephanidis, & M. Antona (Eds.), Universal Access in Human-Computer Interaction. User and Context Diversity: 7th International Conference, UAHCI 2013, held as part of HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013: proceedings (Vol. 2, pp. 32-41). (Lecture Notes in Computer Science; Vol. 8010). Springer. https://doi.org/10.1007/978-3-642-39191-0_4 [details]
2024
- van der Laan, N., Scholz, C., Peels, R., Gayet, S., Groenewold, R., van Eigen, H., Pollman, M., Smit, N., Krypotos, A., Goudbek, M., Stapel, R., Peeters, R., & de Klein, R. (2024). Tien jaar na de replicatiecrisis: de problematisch lage impact van replicatieonderzoek. Web publication or website, Science Guide. https://www.scienceguide.nl/2024/06/tien-jaar-na-de-replicatiecrisis-de-problematisch-lage-impact-van-replicatieonderzoek/ [details]
2024
- Scholz, C. (2024). A neuroscience-based intervention to systematically increase (online) information sharing. In The Neuromarketing Yearbook Neuromarketing Science and Business Association.
2023
- Dolinšek, S., Meppelink, C. S., Giani, S., van Weert, J. C. M., van den Putte, B., & Scholz, C. (2023). The role of mental well-being in the effects of health messages: A scoping review. Abstract from Etmaal Communicatiewetenschap 2023, Enschede, Netherlands.
- Dolinšek, S., Meppelink, C. S., Giani, S., van Weert, J. C. M., van den Putte, B., & Scholz, C. (2023). The role of mental well-being in the effects of persuasive health messages: A scoping review. Abstract from EHPS 2023: 37th Annual Conference of the European Health Psychology Society, Bremen, Bremen, Germany.
- Dolinšek, S., Meppelink, C. S., Giani, S., van Weert, J. C. M., van den Putte, S. J. H. M., & Scholz, C. (2023). The role of mental well-being in the effects of health messages: A scoping review. Abstract from ACHC Fall Symposium 2023, Amsterdam, Netherlands.
- Dolinšek, S., Scholz, C., van Weert, J. C. M., van den Putte, B., & Meppelink, C. S. (2023). The role of mental well-being in health communication about COVID-19: An interview study among students with varying levels of depression. Abstract from ECHC 2023: European Conference on Health Communication, Klagenfurt, Austria.
- Mollen, S., & Scholz, C. (2023). Persuasive Communication Panel Session: Theory-driven communication applications: An interdisciplinary perspective. Abstract from Etmaal van de Communicatiewetenschap, Enschede, The Netherlands.
2019
- Hendriks, H., Scholz, C., Larsen, H., de Bruijn, G. J., & van den Putte, B. (2019). Intervening through conversations: How instructions influence conversational valence and binge drinking determinants. Abstract from Association for Researchers in Psychology and Health (ARPH) conference.
Prijs / subsidie
- Scholz, C. (2019). Rockstar Reviewer Award.
- Scholz, C. (2019). Social and Affective Neuroscience Society Top Poster Award.
- Scholz, C. (2019). NWO Veni Grant.
- Scholz, C. (2019). Marie Skłodowska-Curie Fellowship.
- Scholz, C. (2019). Marie Curie Fellowship.
- Scholz, C. (2018). Social and Affective Neuroscience Society Top Poster Award.
- Scholz, C. (2018). International Communication Association Top Paper Award Information Systems Division.
- Scholz, C. (2018). ASPASIA sub-grant for increased research time.
- Scholz, C. (2017). Social and Affective Neuroscience Society Top Poster Award.
- Scholz, C. (2017). International Communication Association Top Paper Award Communication Science and Biology Interest Group.
2018
- Scholz, C. (2018). Neural and psychological bases of health news sharing. [Thesis, fully external, University of Pennsylvania].
2020
- Scholz, C., van der Laan, N., Poldrack, R. A., de Ridder, D. T. D. & Smidts, A. (2020). Can we have a second helping? A replication study on the neurobiological mechanisms underlying self-control. Openneuro. https://doi.org/10.18112/openneuro.ds002643.v1.1.0
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Nevenwerkzaamheden
- Geen nevenwerkzaamheden
Dolinšek, Š., Scholz, C., Giani, S., van Weert, J. C. M., van den Putte, B., & Meppelink, C. S. (2024). The role of mental well-being in the effects of persuasive health messages: A scoping review. Social Science & Medicine, 353, Article 117060.