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NL

dr. C. (Christin) Scholz

Faculty of Social and Behavioural Sciences
CW : Persuasive Communication

Visiting address
  • Nieuwe Achtergracht 166
  • Room number:
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
  • Research

    My research examines the role of social interactions between individuals in the diffusion of information and the development of large-scale message effects in the context of health-related outcomes. To understand the complex interplay between social forces and message effects, I tailor multi-methodological approaches including neuroscientific methods like fMRI and social science techniques such as observational geolocation tracking, field experimentation, and survey methods to capture both detailed psychological mechanisms and real-world behavior. Using these methods, I have studied, among others, the neural and psychological mechanisms of decisions to share health-related information with others, the role played by these mechanisms in population-level sharing behavior, and the relationship between neural message processing and real-world effects of interpersonal communication on drinking behavior. Current projects focus on questions such as: How do interpersonal communication and social relationships influence the effectiveness of population-level health messaging and how can we design messages that optimize these social processes?; How does neural coupling between those who share information and their receivers impact the diffusion of information and the development population-level message effects?; What is the effect of repeated, real-world exposure to smoking cues on smoker's cigarette craving and neural cue reactivity? 

    Please download my CV for the most up-to-date publication list.

  • CV
  • UvA Teaching & Student Projects

    If you are a master's or bachelor's student in communication science, psychology, neuroscience, computer science, or another related field, who is interested in gaining hands-on research experience, please get in touch to learn more about ongoing projects and opportunities for participation (c.scholz@uva.nl).

    Health Communication (Master)

    Research Methods Tailored to the Thesis (Experiment; Master)

    DCW3 Persuasive Communication (Bachelor)

    Master Thesis Supervision Communication Science

     

  • Publications

    2019

    • Doré, B. P., Cooper, N., Scholz, C., O'Donnell, M. B., & Falk, E. B. (2019). Cognitive regulation of ventromedial prefrontal activity evokes lasting change in the perceived self-relevance of persuasive messaging. Human Brain Mapping. https://doi.org/10.1002/hbm.24545
    • Scholz, C., Baek, E. C., O'Donnell, M. B., & Falk, E. B. (2019). Decision-Making about Broad- and Narrowcasting: A Neuroscientific Perspective. Media Psychology. https://doi.org/10.1080/15213269.2019.1572522
    • Scholz, C., Doré, B. P., Cooper, N., & Falk, E. B. (Accepted/In press). Neural Valuation of Anti-Drinking Campaigns and Risky Peer Influence in Daily Life. Health Psychology.

    2018

    • Kang, Y., Cooper, N., Pandey, P., Scholz, C., O'Donnell, M. B., Lieberman, M. D., ... Falk, E. B. (2018). Effects of self-transcendence on neural responses to persuasive messages and health behavior change. Proceedings of the National Academy of Sciences of the United States of America, 115(40), 9974-9979. https://doi.org/10.1073/pnas.1805573115 [details]
    • Doré, B. P., Scholz, C., Baek, E. C., Garcia, J. O., O'Donnell, M. B., Bassett, D. S., ... Falk, E. B. (2018). Brain Activity Tracks Population Information Sharing by Capturing Consensus Judgments of Value. Cerebral Cortex. https://doi.org/10.1093/cercor/bhy176
    • Falk, E. B., & Scholz, C. (2018). Persuasion, influence, and value: Perspectives from communication and social neuroscience. Annual Review of Psychology, 69, 329-356. DOI: 10.1146/annurev-psych-122216-011821
    • Scholz, C., & Falk, E. B. (in press). The neuroscience of information sharing. In B. Foucault Welles, & S. Gonzáles-Bailón (Eds.), The Oxford Handbook of Communication in the Networked Age Oxford University Press`.

    2017

    • Baek, E. C., Scholz, C., O'Donnell, M. B., & Falk, E. B. (2017). The value of sharing information: A neural account of information transmission. Psychological Science, 28, 851-861. DOI: 10.1177/0956797617695073
    • Scholz, C., Baek, E. C., O'Donnell, M. B., Kim, H. S., Cappella, J. N., & Falk, E. B. (2017). A neural model of valuation and information virality. Proceedings of the National Academy of Sciences of the United States of America, 114, 2881-2886. https://doi.org/10.1073/pnas.1615259114

    2015

    • Cascio, C. N., Scholz, C., & Falk, E. B. (2015). Social influence and the brain: Persuasion, susceptibility to influence and retransmission. Current Opinion in Behavioral Sciences, 3, 51-57. DOI: 10.1016/j.cobeha.2015.01.007

    2013

    • Bol, N., Scholz, C., Smets, E. M. A., Loos, E. F., de Haes, H. C. J. M., & van Weert, J. C. M. (2013). Senior patients online: which functions should a good patient website offer? In C. Stephanidis, & M. Antona (Eds.), Universal Access in Human-Computer Interaction. User and Context Diversity: 7th International Conference, UAHCI 2013, held as part of HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013: proceedings (Vol. 2, pp. 32-41). (Lecture Notes in Computer Science; Vol. 8010). Heidelberg: Springer. DOI: 10.1007/978-3-642-39191-0_4 [details]

    Award

    • Scholz, C. (2019). Rockstar Reviewer Award.
    • Scholz, C. (2019). Social and Affective Neuroscience Society Top Poster Award.
    • Scholz, C. (2019). Marie Skłodowska-Curie Fellowship.
    • Scholz, C. (2018). Social and Affective Neuroscience Society Top Poster Award.
    • Scholz, C. (2018). International Communication Association Top Paper Award Information Systems Division.
    • Scholz, C. (2018). ASPASIA sub-grant for increased research time.
    • Scholz, C., Baek, E. C., O'Donnell, M. B. & Falk, E. B. (2017). Social and Affective Neuroscience Society Top Poster Award.
    • Kang, Y., Pandey, P., Cooper, N., Scholz, C., O'Donnell, M. B., Elliott, A. M., … Falk, E. B. (2017). International Communication Association Top Paper Award Communication Science and Biology Interest Group.

    2018

    • Scholz, C. (2018). Neural and psychological bases of health news sharing
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    • No ancillary activities
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