Prof. dr. Edith G. Smit (1967, Ph.D. 1999) is director of the Graduate School of Communication and full professor of Persuasive Communication at the Amsterdam School of Communication Research, University of Amsterdam. She has been actively involved with the European Advertising Academy, DDMA Privacy Authority and SWOCC for many years. She has a proven track record of publishing in leading journals (e.g., Computers in Human Behavior, Medical Internet Research, Journal of Advertising Research, International Journal of Advertising, Journal of Advertising, Journal of Health Communication, Journal of Media Psychology), reviewing for several journals, NWO and FWO, serving at national and international dissertation committees (31), supervising many PhD candidates (18) and teaching at graduate and undergraduate level for more than 20 years. Her publications cover 73 peer reviewed (ISI) journal articles, 4 books including a published dissertation, 55 book chapters, more than 75 conference papers, lectures, and more. Her H-index is 25, based on 186 publications and 2507 citations (2017). She received five grants for PhD funding (two NWO, two SWOCC, and one by a consortium of business organisations), several smaller research grants (American Advertising Association, Marketing Science Institute), and a Shell student scholarship. Recently she co-founded the university-based Amsterdam Center for Health Communication (http://www.healthcommunication.nl/eng/) that aims to promote health by effective communication in collaboration with practice.