Our Bachelor’s in Business Analytics integrates 3 important fields: Analytics, (Business) Economics and Computer science. Together they make up the international working environment of the business analyst. It is this distinctive combination that will make your degree stand out to future employers.
Although the focus differs significantly from that of our Bachelor’s in Econometrics and Data Science, you will share lectures and study groups in some parts of the programme.
This hands-on course revolves around real-life data-centric cases with a societal impact. It teaches you some basic business analytics methods and simple machine learning techniques so that you can have a solid and practical introduction with the world of analytics. You analyse, interpret and process the data yourself.
This course focuses on calculus at the academic level. The lectures give you a general introduction to the theory. During tutorials, you deepen theoretical insights through discussion of practical problems, exercises and further applications.
In this course, you focus on theory and mathematical methods needed to perform a thorough analysis of microeconomic models. During the Skills & Mentoring segment you search academic sources and produce a literature review on a related topic.
This course gives you a solid understanding of probability theory and statistics; an indispensable basis for many subsequent courses in the programme. During lectures, we discuss relevant topics step-by-step. The exercises you prepare for the tutorials serve as an illustration of their application.
In this course, we cover the framework of computer programming and its concepts. We dive into step-by-step programming and gradually go more into detail with the use of Python programming language.
This course is your introduction into modern finance in today’ business landscape. Central topics are the assessment and financing of investment projects. You also get acquainted with the fundamental relationship between risk and return by learning about modern portfolio theory and the capital asset pricing model (CAPM).
This course provides you with a solid basis of linear algebra as indispensable knowledge for the remaining study in Business Analytics with its different applications. You practice the theory through exercises and will also learn how to use computer software (R) to solve larger problems.
The course introduces you to the role and value of business law and ethics in business analytics and its applications. In this course, along with main concepts and topics in business law, you also focus on topics such as data protection, privacy and data in digital world and the ethics in the context of data centric business.
In this course we have a further focus on Probability Theory and Statistics and build on what you learned in PBS 1. We help you step by step create a sound theoretical basis. Each step comes with exercises that we discuss during weekly tutorials. Writing code for a software package (e.g. R) for (simple) simulation is also part of this course.
This course covers the basics of how and when to perform data preprocessing. This essential step in any data analysis and machine learning project is when you get your data ready for modeling. Also part of this course is the (preparation of) a presentation of a related scientific subject.
Hi, I'm Mariam! I'm a Bachelor’s student in Business Analytics from Georgia. Got questions about studying at the UvA? Get in touch.Chat with Mariam
The Red Cross has funds to build hospitals in poor countries. What are the best locations to place these hospitals so that they can be used by as many people as possible? To decide those locations in an optimal way, various types of data can be used, such as population demographics, health indicators (e.g., where life expectancy is lowest), infrastructure availability, and poverty rates. During this Bachelor's, you learn how to apply data science and machine learning techniques to help solve problems in a wide range of industries, including health care and development aid.
The introduction of self-driving cars raises various ethical dilemmas. Consider the following scenario: someone suddenly runs onto the road. Should the car try to avoid them, potentially endangering its passengers? How should self-driving cars act in different accident scenarios? Learn how to give data-driven, concrete, and ethically responsible answers to these questions. This is done using empirical data, advanced statistical models, and programming and data processing skills.
The programme actively discusses societal and environmental issues and how our study can be effectively used in coming up with solutions. The lecturers also share their experiences which give a good view of real life applications of our study.Mahika Raj, student Business Analytics
In this Bachelor’s programme, you will not only learn all about business, big data, AI/machine learning and computer science, but also about significant social issues such as the environment, sustainability, climate and famine. You’ll learn how ethical, social and sustainability issues factor into business decisions and can be integrated into a business strategy.
For example, the course Analytics for a Better World revolves around real-life cases with a high societal impact. Ethics is also a key and recurring topic in the study programme: what are and aren’t you allowed to do with data? In the course Business Law and Ethics for Business Analytics, along with main concepts and topics in business law, you also focus on topics such as data protection, privacy and data in digital world and the ethics in the context of data centric business.
Throughout this 3-year Bachelor’s programme, ethics, (corporate social) responsibility and sustainability will remain important topics.