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Communication Science: Corporate Communication

"My focus is on corporate social responsibility"

Lotte van Walstijn
Lotte van Walstijn

When I chose this track I was especially interested in how communication within organisations influences the corporate identity and the organisational culture. In our first semester course Strategic Communication in Organisations, we looked at the impact of different communication styles on structures and performance within organisations. For multiple papers, I looked at how corporate social responsibility (CSR) is developing and how internal communication styles influence CSR performance. In the second semester, I am going to write my thesis. There, I will analyse the impact of CSR communication and how employees react to changes in communication.