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Communication Science: Entertainment Communication


The career prospects for our alumni are encouraging. A recent study (2020) shows that graduates who started looking for a job immediately after graduation have found a suitable job within two to three months (n=231).

Where do our graduates work?

Because of the clear need for entertainment communication expertise across numerous domains and target groups, the career opportunities are broad. Our alumni have taken upon a range of positions to provide integral solutions to communication problems. These positions can be found within research companies, government bodies, media companies, creative industries, charities, private sector corporations and more. Positions include:

  • Communication advice management,
  • (New) media design
  • (Social) media planning
  • User testing and acquisition
  • Tailored solution consulting.


Graduates in the Entertainment Communication track know the most important developments in this area of research. They are capable of conducting both scientific and consultancy research, with particular training in Design Thinking and theoretical and empirical knowledge of the appeal and effects of entertainment content.

'After several rounds of interviews, I joined Twitter Canada as an Associate Brand Strategist.'

Anne Jagielka

Career coaching during your Master's

Would you like to practice your job interview skills? Craft a LinkedIn strategy that could get you hired? Or would you simply like to know more about the labour market in the Netherlands? The advisers at the UvA Student Careers Centre can help you students of the UvA with information, workshops and individual vocational counselling to find out what you want, get insight into your capabilities and competences, make choices and improve your application skills in order to achieve your goals. 

Career Events

  • Five times a year, the Graduate School of Communication hosts a colloquium series called Communication Science on the Spot. During these sessions, a communication professional is interviewed by a Graduate School lecturer or researcher. Attendees are always encouraged to ask questions and join the conversation in order to help stimulate a lively debate. Previous speakers include Mirthe Enklaar (PepsiCo Benelux), Jutta Jakob (Newzoo), Belinda Borck (Tony's Chocoloney) and Ashley Vinson (Twitter).
  • We regularly organise events and workshops under the name Career Matters that help you prepare yourself for entry into the job market. The workshops are designed to help you gain practical, relevant skills that will help improve your employability after graduation. Think of topics related to online marketing for example, such as Search Engine Optimization (SEO), Google Analytics or Social Advertising, or to the field of journalism, such as writing an effective press release or a journalistic blog.