Voor de beste ervaring schakelt u JavaScript in en gebruikt u een moderne browser!
Je gebruikt een niet-ondersteunde browser. Deze site kan er anders uitzien dan je verwacht.
Minor

Business Administration: Managing Strategy and Marketing

Companies have to deal with many different stakeholders: clients, suppliers, competitors, governmental bodies and so on. How do they stay ahead of the competition? What is the best way to set up your product, price and distribution policy? In this minor you will gain insight into these kinds of strategy and marketing issues experienced by orga Business Administration: Managing Strategy and Marketing.

This minor enables you to solve business issues independently. You will be encouraged to adopt a critical approach towards the many theoretical perspectives within the professional field and then apply the knowledge that you have gained to practical situations.

This minor does not provide admission to the Master’s programme in Business Administration.

Programme

The minor contains of 30 EC and can be completed in 1 semester.

COURSES SEM 1 SEM 2 SEMESTER 1 SEMESTER 2 EC
  • Marketing
    ???studyprogramme .period??? 1
    6
  • Consulting Methods
    ???studyprogramme .period??? 1
    6
  • Cultural Industries
    ???studyprogramme .period??? 1
    6
  • Strategic Management
    ???studyprogramme .period??? 2
    6
  • Corporate Social Responsibility
    ???studyprogramme .period??? 3
    6
Find detailed course descriptions in the Course Catalogue (updated in June)

Entry requirements

  • This minor is open for students who have successfully completed their first-year programme (60 EC) of a university Bachelor's programme.
  • Students from a University of Applied Sciences (HBO) who finished their first-year programme (60 EC) can also be admitted.
  • No prior knowledge in Economics or Mathematics is required.
  • This minor is not open for students from UvA Economics and Business Bachelor's programme in Business Administration.

Application and Admission

Unfortunately, this minor is at capacity and for now we will no longer accept applications. Please have a look at the other minors offered at the UvA.

More info and contact

For more general information about taking a minor, visit the student website about minors at UvA Economics and Business. Or you can contact the Education Desk.

Facts & Figures
Mode Full-time
Credits 30 ECTS, 5 months
Language of instruction English
Starts in September