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Lucia Bainotti (PhD) is Assistant Professor in Digital and Visual Media Analysis at the department of Media Studies of the University of Amsterdam.

She is currently working in the SoBigData++ project, focusing on the elaboration of visual analysis techniques for social media research (particularly with regard to TikTok and other short-video platforms). Her main research interests revolve around digital consumer culture and the increasing platformization thereof; issues of social status and distinction in the attention economy; and gender-based violence online.