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Digital transformation is moving faster than most organisations can keep up with. From ChatGPT to the latest buzzwords: everywhere you hear promises of instant breakthroughs. But the real challenge is turning technology into lasting impact for your organisation. Leading academics and business leaders will show you how to move past the hype and quick wins. You will learn how to integrate artificial intelligence (AI) and data responsibly and sustainably into your strategy, workforce, and daily operations. Ask your questions to the panel, get inspired and take home practical tools for the next step in your organisation’s digital maturity.
Event details of Alumni Week: What if your company goes beyond the hype and builds true AI and data maturity?
Date
8 October 2025
Time
19:30 -21:30

Excited? Register now!

In this panel, leading voices from science and business - with years of research experience and evidence-based insights - will reveal how to move beyond quick wins and embed AI responsibly into your strategy, workforce, and daily operations. You’ll discover real-world cases, learn the pitfalls to avoid, and leave with practical insights you can apply in your own professional context. 

We’ll tackle the questions you can’t afford to ignore, such as: 

  • When algorithms decide who gets hired, promoted, or fired… are people still in the driver’s seat? How do you apply data-driven HR without losing sight of human values? 
  • You’ve run the pilot. Now what? How do you turn AI experiments into scalable solutions that actually solve your operational challenges?
  • Can advanced analytics help solve global problems — and still deliver business value? Where’s the line between purpose and profit? 

Join us for a lively, no-nonsense discussion blending cutting-edge research with hands-on industry experience. Leave with fresh perspectives, tangible tools — and insights that could shape your next big move. 

Speakers

Keynote by Dr. Rob de Graaf – Director Innovation & Ecosystems at Philips

As Director of Innovation & Ecosystems at Philips and a proven track record in Services, De Graaf lead transformative projects that leverage ecosystems and drive sustainable growth. By collaborating with cross-functional teams inside and outside Philips, De Graaf develops propositions that align business units, categories, and partners. His certifications in Digital Transformation & AI, as well as in Knowledge Management further strengthen his abilities to shape innovation strategies that integrate customer-centricity with long-term profitability.

Dr. Inez Zwetsloot - Associate Professor & DirectorAI4Business, UvA Faculty of Economics and Business  

Through the AI4Business Lab, Inez Zwetsloot empowers companies to experiment with AI and data science to solve concrete business challenges. Her research and collaborations have led to measurable impact at companies like FrieslandCampina, where AI drove both innovation and process improvements. She combines academic rigor with a pragmatic approach to integrate AI into business operations.  

Prof. dr. Corine Boon - Amsterdam People Analytics Centre, UvA Faculty of Economics and Business  

Corine Boon leads the Amsterdam People Analytics Centre, where HR professionals and data scientists join forces to bridge the gap between people data and impactful decision-making. Her work helps organizations like PostNL use people analytics to align HR strategy with business goals. She advocates for a human-centered, data-driven approach to workforce transformation. 

Robert Monné, Executive director Analytics for a Better World  

Robert Monné, Managing Director of Analytics for a Better World, has a passion for using data and analytics to drive positive change. In his current role Robert is building and scaling the Analytics for a Better World Institute to contribute with Analytics to the SDGs. Robert has a passion for using data and analytics to drive positive change. In his current role Robert is building and scaling the Analytics for a Better World Institute to contribute with Analytics to the SDGs   

Moderator: Bart Krull

Bart Krull is coalition manager at the Amsterdam Economic Board, focusing on technology and AI within the theme Innovative Region. Previously, he initiated SustainaLab at the University of Amsterdam and worked on projects in sustainability, social entrepreneurship, and inclusive economy. Krull is an experienced moderator, leading sessions for a variety of organisations including Pakhuis de Zwijger, municipality of Amsterdam and VPRO..

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