The world’s population is growing and prosperity is on the rise. This is creating a greater demand for raw materials and greater waste production, something which is incompatible with the planet's carrying capacity, the Paris climate targets and the UN’s Sustainable Development Goals. Both producers and consumers will therefore have to make more efficient use of raw materials. That is why we are avoiding the avoidable, extending service life where possible and encouraging reuse and recycling both when we buy our products and at the end of their service life(waste processing). We have also drawn up six objectives.