Wednesday 8 October 2025 | 19:30-21:30 | REC E
In this panel, leading voices from science and business - with years of research experience and evidence-based insights - will reveal how to move beyond quick wins and embed AI responsibly into your strategy, workforce, and daily operations. You’ll discover real-world cases, learn the pitfalls to avoid, and leave with practical insights you can apply in your own professional context.
We’ll tackle the questions you can’t afford to ignore, such as:
Join us for a lively, no-nonsense discussion blending cutting-edge research with hands-on industry experience. Leave with fresh perspectives, tangible tools — and insights that could shape your next big move.
As Director of Innovation & Ecosystems at Philips and a proven track record in Services, De Graaf lead transformative projects that leverage ecosystems and drive sustainable growth. By collaborating with cross-functional teams inside and outside Philips, De Graaf develops propositions that align business units, categories, and partners. His certifications in Digital Transformation & AI, as well as in Knowledge Management further strengthen his abilities to shape innovation strategies that integrate customer-centricity with long-term profitability.
Through the AI4Business Lab, Inez Zwetsloot empowers companies to experiment with AI and data science to solve concrete business challenges. Her research and collaborations have led to measurable impact at companies like FrieslandCampina, where AI drove both innovation and process improvements. She combines academic rigor with a pragmatic approach to integrate AI into business operations.
Corine Boon leads the Amsterdam People Analytics Centre, where HR professionals and data scientists join forces to bridge the gap between people data and impactful decision-making. Her work helps organizations like PostNL use people analytics to align HR strategy with business goals. She advocates for a human-centered, data-driven approach to workforce transformation.
Robert Monné, Managing Director of Analytics for a Better World, has a passion for using data and analytics to drive positive change. In his current role Robert is building and scaling the Analytics for a Better World Institute to contribute with Analytics to the SDGs. Robert has a passion for using data and analytics to drive positive change. In his current role Robert is building and scaling the Analytics for a Better World Institute to contribute with Analytics to the SDGs
Bart Krull is coalition manager at the Amsterdam Economic Board, focusing on technology and AI within the theme Innovative Region. Previously, he initiated SustainaLab at the University of Amsterdam and worked on projects in sustainability, social entrepreneurship, and inclusive economy. Krull is an experienced moderator, leading sessions for a variety of organisations including Pakhuis de Zwijger, municipality of Amsterdam and VPRO..