Alumni Week: What if brands have forgotten how to be human?
Wednesday 7 October | 12:00-13:00 | Online
- Date
- 7 October 2026
- Time
- 12:00 -13:00
Please note: this event is in Dutch.
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Technology is changing the way brands are built, managed and experienced. At the same time, consumers long for authenticity, trust and human connection. How can a brand navigate this tension? In this session, Joost Verhoeven (Director of SWOCC and Associate Professor at Tilburg University) and Jorge Labadie (CEO of 37ºCelsius Brand Consultancy) share the latest scientific insights on branding, technology and consumer behaviour. From AI and algorithms to digital humans and brand trust: an inspiring introduction to the themes of the Masterclass Strategic Brand Management.
Speakers
Jorge Labadie is CEO of 37ºCelsius Brand Consultancy. He is a leading brand strategist with in‑depth expertise in branding and brand transformation. He helps brands navigate the paradoxes of the modern world through strategies that align with societal change.
Joost Verhoeven is Associate Professor at Tilburg University and Director of SWOCC. He is a specialist in brand strategy and brand innovation, focusing on the impact of technology and societal change on brand experience. He shares his expertise in developing brands that remain both adaptive and authentic.