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NL

dr. T.B. (Theo) Araujo

Faculty of Social and Behavioural Sciences
CW : Corporate Communication
Photographer: Dominic Crosbie
Visiting address
  • Nieuwe Achtergracht 166
  • Room number: C7.10
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
Social media
  • Publications

    2019

    • Vermeer, S. A. M., Araujo, T. B., Bernritter, S. F., & van Noort, G. (2019). Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2019.01.010
    • Vermeer, S. A. M., & Araujo, T. B. (2019). Keep the ball rolling: Information diffusion within large sports-related networks through social mediators. Communication & Sport. https://doi.org/10.1177/2167479519841868

    2018

    • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2018). Cultural differences in motivation for consumers’ online brand-related activities on Facebook. Communications : The European Journal of Communication Research.
    • Araujo, T. (2018). Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions. Computers in Human Behavior, 85, 183-189. DOI: 10.1016/j.chb.2018.03.051 [details]
    • Araujo, T. (2018). The impact of sharing brand messages: How message, sender and receiver characteristics influence brand attitudes and information diffusion on Social Networking Sites. Communications: The European Journal of Communication Research. DOI: 10.1515/commun-2018-2004
    • Araujo, T. B., & van der Meer, G. L. A. (2018). News values on social media: Exploring what drives peaks in user activity about organizations on Twitter. Journalism. DOI: 10.1177/1464884918809299
    • Araujo, T., & Kollat, J. (2018). Communicating effectively about CSR on Twitter: The power of engaging strategies and storytelling elements. Internet Research, 28(2), 419-431. DOI: 10.1108/IntR-04-2017-0172 [details]
    • Voorveld, H. A. M., Araujo, T., Bernritter, S. F., Rietberg, E., & Vliegenthart, R. (2018). How advertising in offline media drives reach of and engagement with brands on Facebook. International Journal of Advertising, 37(5), 785-805 . https://doi.org/10.1080/02650487.2018.1454703 [details]

    2017

    • Araujo, T., Neijens, P., & Vliegenthart, R. (2017). Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands. International Journal of Advertising, 36(3), 496-513. DOI: 10.1080/02650487.2016.1173765 [details]
    • Araujo, T., Wonneberger, A., Neijens, P., & de Vreese, C. (2017). How much time do you spend online? Understanding and improving the accuracy of self-reported measures of internet use. Communication Methods and Measures, 11(3), 173-190. DOI: 10.1080/19312458.2017.1317337 [details]

    2015

    • Araujo, T., Neijens, P., & Vliegenthart, R. (2015). What motivates consumers to re-tweet brand content? The impact of information, emotion, and traceability on pass-along behavior. Journal of Advertising Research, 55(3), 284-295. DOI: 10.2501/JAR-2015-009 [details]

    2012

    • Araujo, T., & Neijens, P. (2012). Friend me: which factors influence top global brands participation in social network sites. Internet Research, 22(5), 626-640. DOI: 10.1108/10662241211271581 [details]

    2011

    • Zwier, S., Araujo, T., Boukes, M., & Willemsen, L. (2011). Boundaries to the articulation of possible selves through social networking sites: the case of Facebook profilers' social connectedness. Cyberpsychology, Behavior, and Social Networking, 14(10), 571-576. DOI: 10.1089/cyber.2010.0612 [details]

    2018

    • Araujo, T., de Vreese, C., Helberger, N., Kruikemeier, S., van Weert, J., Bol, N., ... Taylor, L. (2018). Automated Decision-Making Fairness in an AI-driven World: Public Perceptions, Hopes and Concerns. Amsterdam: Digital Communication Methods Lab. [details]
    • Araujo, T. B., Lock, I. J., & van de Velde, R. N. (2018). Extracting theory from black boxes: Using machine vision APIs in communication research. In Proceedings: IEEE 14th International Conference on eScience: 29 October–1 November 2018, Amsterdam, the Netherlands (pp. 310-311). IEEE. DOI: 10.1109/eScience.2018.00068
    • Trilling, D., Velde, B. V. D., Kroon, A. C., Loecherbach, F., Araujo, T., Strycharz, J., ... Jonkman, J. (2018). INCA: Infrastructure for content analysis. In Proceedings: IEEE 14th International Conference on eScience: 29 October–1 November 2018, Amsterdam, the Netherlands (pp. 329-330). IEEE. DOI: 10.1109/eScience.2018.00078

    2018

    • Araujo, T. (2018). Corporate branding and consumers on social media. (SWOCC; Vol. 75). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.

    2017

    • Araujo, T. (2017). Corporate branding and consumers. (SWOCC; Vol. 73). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details]

    2018

    • Laban, G., & Araujo, T. B. (2018). Working as a team: The influence of cooperation with a chatbot on customer service perceptions. Abstract from Communicating with Machines, Prague, Czech Republic.
    • Jonkman, J. G. F., ter Hoeven, C. L., Araujo, T. B., & van der Meer, G. L. A. (2018). Organizing organizational information visibility: The role and needs of journalists. Paper presented at 68th annual conference of the International Communication Association (ICA), Prague, Czech Republic.
    • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2018). Is it me or us? How national and individual collectivistic-individualistic values influence engagement with brand-related user generated content. Paper presented at International Conference of Research in Advertising (ICORIA), Valencia, Spain.
    • Laban, G., & Araujo, T. B. (2018). Working as a team: The influence of cooperation with a chatbot on customer service perceptions. Abstract from Etmaal van de Communicatiewetenschap, Ghent, Belgium.
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., van Eenbergen, M. C., & van Weert, J. C. M. (2018). Different platforms, different patients' needs: Automatic content analysis on online health information platforms for cancer patients. Paper presented at Etmaal van de Communicatiewetenschap, Ghent, Belgium.
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., van Eenbergen, M. C., & van Weert, J. C. M. (2018). Different sections for different patients' needs: Automatic content analysis on health information sections. Paper presented at International Conference on Communication in Healthcare (ICCH), Porto, Portugal.
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., & van Weert, J. C. M. (2018). Interpersonal and mass media convergence in health care: From practice and theory to research design. Paper presented at International Conference on Communication in Healthcare (ICCH), Porto, Portugal.
    • Segijn, C. M., Araujo, T. B., Voorveld, H. A. M., & Smit, E. G. (2018). The Positive effect of related tweeting during a live television show on advertising effectiveness. Paper presented at Annual Conference of the American Academy of Advertising (AAA), New York, United States.
    • Voorveld, H. A. M., & Araujo, T. B. (2018). Persuasion via virtual assistants: The influence of modality and human name on persuasion knowledge, concerns and persuasive outcomes. Paper presented at International Conference on Research in Advertising (ICORIA), Valencia, Spain.
    • Voorveld, H. A. M., Araujo, T. B., Bernritter, S. F., Vliegenthart, R., & Rietberg, E. (2018). Offline advertising as a driver of consumers' online brand engagement on social media. Paper presented at Annual Conference of the American Academy of Advertising (AAA), New York, United States.
    • Himelboim, I., Araujo, T. B., & Maslowska, E. H. (2018). Cutting through the clusters: Applying a social networks approach to explaining brand–related social media content flow. Abstract from Interactive Marketing Research Conference, Amsterdam, Netherlands.

    2017

    • Araujo, T. B. (2017). Human-like, or just competent? Understanding the importance of chatbot perceptions in service encounters. Abstract from Conversations 2017, Thessaloniki, Greece.
    • Araujo, T. B., & Kollat, J. (2017). Extending organizational sensemaking: The constitutive power of Twitter for CSR communication networks. Abstract from Etmaal 2017: , Tilburg , Netherlands.
    • Araujo, T. B., & Maslowska, E. H. (2017). Teaching Digital Analytics for beginners – beyond Excel and SPSS. Abstract from Etmaal 2017: , Tilburg , Netherlands.
    • Araujo, T. B., van Noort, G., & Verhoeven, P. (2017). Corporate branding and consumers: The effect of identification and corporate associations on product brand attitudes and corporate brand relevance. Abstract from ICORIA, Ghent, Belgium.
    • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2017). Motivations underlying consumers' online brand-related activities across cultures. Paper presented at 2017 American Academy of Advertising Global Conference, Tokyo, Japan.
    • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2017). Understanding motivations underlying consumers’ online brand-related activities across individualistic and collectivistic cultures. Abstract from Etmaal van de Communicatiewetenschap, .
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., van Eenbergen, M. C., & van Weert, J. C. M. (2017). Different Platforms for Different Patients’ Needs: Automatic Content Analysis on Online Health Information.. Poster session presented at Amsterdam Public Health, .
    • Segijn, C. M., Araujo, T. B., Voorveld, H. A. M., & Smit, E. G. (2017). Multiscreening In Real-Life. Abstract from International Conference on Research in Advertising, Ghent, Belgium.
    • Vermeer, S., Araujo, T. B., van Noort, G., & Bernritter, S. F. (2017). Getting a handle on webcare: Comparing automated content analysis techniques to detect eWOM messages. Abstract from ICORIA, Ghent, Belgium.
    • Vermeer, S., Araujo, T. B., van Noort, G., & Bernritter, S. F. (2017). Webcare as a well-oiled machine: A machine learning approach to identify eWOM messages that require a webcare response. Abstract from Etmaal 2017: , Tilburg , Netherlands.
    • Voorveld, H. A. M., Araujo, T. B., Bernritter, S. F., Rietberg, E., & Vliegenthart, R. (2017). Cross media Effects on Consumer Engagement on Facebook: The Differential Effects of Advertising Spend.. Abstract from International Conference on Research in Advertising, Ghent, Belgium.

    2016

    • Wonneberger, A., Araujo, T. B., Neijens, P. C., & de Vreese, C. H. (2016). How Much Time Do You Spend Online and how Often? Testing the Accuracy of Self-Reported Measures of Internet Use. Abstract from 18th Annual Conference of the Methods Division of the German Communication Association (DGPuK), Amsterdam, Netherlands.
    • Kollat, J., & Araujo, T. B. (2016). Extending organizational sensemaking: The constitutive power of Twitter. Abstract from 32nd EGOS Colloquium: Organizing in the Shadow of Power, .
    • Araujo, T. B. (2016). Does Sharing Matter? How Message, Sender, and Receiver Characteristics Influence Brand Attitudes on Social Media. Abstract from International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
    • Bernritter, S. F., & Araujo, T. B. (2016). The Arrogance Effect: Being Competent But Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Paper presented at 66th International Communication Association Conference, Fukuoka, Japan.
    • Araujo, T. B., Wonneberger, A., Neijens, P. C., & de Vreese, C. H. (2016). How much time do you spend online? Testing the accuracy of self-reported measures of online media use. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Bernritter, S. F., & Araujo, T. B. (2016). The Arrogance Effect: Being Competent But Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Araujo, T. B. (2016). Is there a role for culture? How consumers and brands engage on Twitter across the globe. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.

    2015

    • Araujo, T. B., Neijens, P. C., & Vliegenthart, R. (2015). How personality characteristics influence the diffusion of brand content on social network sites.
    • Araujo, T. B., Neijens, P. C., & Vliegenthart, R. (2015). Showing your social side: The antecedents and consequences of the diffusion of corporate social responsibility messages on Facebook and Twitter.

    2014

    • Araujo, T. B., & Neijens, P. C. (2014). Big data acquisition for brand content diffusion research.. Abstract from Paper presented at the Big Data for Advertising Research and Education Pre-conference, AAA Conference, .

    2013

    • Araujo, T. B., & Neijens, P. C. (2013). How informational, emotional and traceability cues in Twitter messages influence brand content pass-along behavior. Abstract from Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia, .
    • Araujo, T. B., Vliegenthart, R., & Neijens, P. C. (2013). Opinion leadership for brand content diffusion on Twitter: The role of influentials, bridge builders and strong ties. Abstract from Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia, .

    Media appearance

    • Araujo, T. (06-03-2018). Hoe laat je op sociale media je corporate brand schitteren? MarketingOnline. Hoe laat je op sociale media je corporate brand schitteren?.
    • Araujo, T. (01-03-2018). Hoe laat je op sociale media je corporate brand schitteren? Tijdschrift voor Marketing. Hoe laat je op sociale media je corporate brand schitteren?.
    • van Noort, G. & Araujo, T. (12-12-2017). Merk & Machine Vision Clou. Brand Communication & Machine Vision.
    • Araujo, T. (04-07-2017). Corporate Branding: Bouwen aan een competent merk Clou. Corporate Branding: Bouwen aan een competent merk.

    Talk / presentation

    • Araujo, T. (speaker) (24-4-2018). Visions of Communication Science - or: How big data and bots changed my work, Mercurius - Data-Driven Communication: Sexiest Profession?, Amsterdam, Netherlands.
    • Araujo, T. (speaker) (18-4-2018). Spring research speaker series: Social media and brands - some thoughts on big data, machine learning and AI in communication research, Grady College, University of Georgia.
    • Araujo, T. (speaker) (16-4-2018). Machine learning for content analysis of text and images on social media, Grady College, University of Georgia.
    • Araujo, T. (invited speaker) (14-11-2017). Guest lecture on Brand and Organisational Content Diffusion on Social Networking Sites, Chapman University.
    • Araujo, T. (keynote speaker) (7-11-2017). The Sky is the Limit? First steps on how to research Big Data, Amsterdam Research Initiative, Amsterdam, Netherlands.
    • Araujo, T. B. (speaker) (20-3-2014). Brand content diffusion by consumers on Twitter: Big data possibilities and problems studying brand content pass-along behavior., ASCoR Big Data Colloquium, Amsterdam, Netherlands.

    2015

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