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Dr. T.B. (Theo) Araujo

Faculty of Social and Behavioural Sciences
CW : Corporate Communication
Photographer: Bastiaan Heus
Visiting address
  • Nieuwe Achtergracht 166
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
Social media
  • Profile

    Theo Araujo is Scientific Director of the Amsterdam School of Communication Research and Associate Professor in the Department of Communication Science at University of Amsterdam. He  is Co-Director of the Communication in the Digital Society initiative and has co-founded and is a former Co-Director of the Digital Communication Methods Lab. 

    His research focuses on the increasing adoption of artificial intelligence and related technologies within our communication environment, including conversational agents and automated-decision making. He is also interested in the latest developments of computational social science, and in the implementation of large-scale data collection and analysis for communication research. 

  • Publications

    2022

    • Araujo, T. B., van Zoonen, W., & ter Hoeven, C. (2022). “A Large Playground”: Examining the Current State and Implications of Conversational Agent Adoption in Organizations. International Journal of Innovation and Technology Management. https://doi.org/10.1142/S0219877022500249
    • Araujo, T., Ausloos, J., van Atteveldt, W., Löcherbach, F., Möller, J., Ohme, J., Trilling, D., van de Velde, B., de Vreese, C., & Welbers, K. (2022). OSD2F: An Open-Source Data Donation Framework. Computational Communication Research, 4(2), 372-387. https://doi.org/10.31235/osf.io/xjk6t, https://doi.org/10.5117/CCr2022.2.001.ArAU
    • Boeschoten, L., Araujo, T. B., Ausloos, J., Möller, J. E., & Oberski, D. (2022). A framework for privacy preserving digital trace data collection through data donation. Computational Communication Research, 4(2), 388-423. https://doi.org/10.5117/CCr2022.2.002.BoEs
    • Boukes, M., Chu, X., Abdulqadir Noon, M. F., Liu, R., Araujo, T., & Kroon, A. C. (2022). Comparing user-content interactivity and audience diversity across news and satire: differences in online engagement between satire, regular news and partisan news. Journal of Information Technology & Politics, 19(1), 98-117. https://doi.org/10.1080/19331681.2021.1927928 [details]
    • Ohme, J., Araujo, T., Zarouali, B., & de Vreese, C. H. (2022). Frequencies, Drivers, and Solutions to News Non-Attendance: Investigating Differences Between Low News Usage and News (Topic) Avoidance with Conversational Agents. Journalism Studies. https://doi.org/10.1080/1461670X.2022.2102533

    2021

    • Følstad, A., Araujo, T., Law, E. L-C., Brandtzaeg, P. B., Papadopoulos, S., Reis, L., Baez, M., Laban, G., McAllister, P., Ischen, C., Wald, R., Catania, F., von Wolff, R. M., Hobert, S., & Luger, E. (2021). Future directions for chatbot research: an interdisciplinary research agenda. Computing, 103(12), 2915-2942. https://doi.org/10.1007/s00607-021-01016-7 [details]
    • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2021). How Audience Diversity Affects Consumers’ Creation of Brand Posts on Facebook: A Cross Cultural Examination. Journal of Intercultural Communication Research , 1-20. https://doi.org/10.1080/17475759.2021.1973066
    • Ohme, J., Araujo, T., de Vreese, C. H., & Piotrowski, J. T. (2021). Mobile data donations: Assessing self-report accuracy and sample biases with the iOS Screen Time function. Mobile Media & Communication, 9(2), 293-313. https://doi.org/10.1177/2050157920959106 [details]
    • Zarouali, B., Makhortykh, M., Bastian, M., & Araujo, T. (2021). Overcoming polarization with chatbot news? Investigating the impact of news content containing opposing views on agreement and credibility. European Journal of Communication, 36(1), 53-68. https://doi.org/10.1177/0267323120940908 [details]
      • Related datasets
        • Zarouali, B., Araujo, T., Bastian, M. & Makhortykh, M. (1-1-2020). Overcoming polarization with chatbot news? Investigating the impact of news content containing opposing views on agreement and credibility. figshare SAGE Publications. https://doi.org/10.25384/sage.c.5067083.v1
        • Zarouali, B., Makhortykh, M., Bastian, M. & Araujo, T. (1-1-2020). APPENDIX – Supplemental material for Overcoming polarization with chatbot news? Investigating the impact of news content containing opposing views on agreement and credibility. figshare SAGE Publications. https://doi.org/10.25384/sage.12673040.v1

    2020

    2019

    2018

    2017

    2015

    • Araujo, T., Neijens, P., & Vliegenthart, R. (2015). What motivates consumers to re-tweet brand content? The impact of information, emotion, and traceability on pass-along behavior. Journal of Advertising Research, 55(3), 284-295. https://doi.org/10.2501/JAR-2015-009 [details]

    2012

    2011

    • Zwier, S., Araujo, T., Boukes, M., & Willemsen, L. (2011). Boundaries to the articulation of possible selves through social networking sites: the case of Facebook profilers' social connectedness. Cyberpsychology, Behavior, and Social Networking, 14(10), 571-576. https://doi.org/10.1089/cyber.2010.0612 [details]

    2022

    2021

    • Araujo, T., & Neijens, P. (2021). Unobtrusive measures for media research. In J. van den Bulck (Ed.), The International Encyclopedia of Media Psychology (Vol. 3). (The Wiley Blackwell-ICA International Encyclopedias of Communication). Wiley Blackwell. https://doi.org/10.1002/9781119011071.iemp0049 [details]

    2018

    • Araujo, T., Lock, I., & van de Velde, B. (2018). Extracting theory from black boxes: Using machine vision APIs in communication research. In IEEE 14th International Conference on eScience: proceedings : 29 October-1 November 2018, Amsterdam, the Netherlands (pp. 310-311). IEEE Computer Society. https://doi.org/10.1109/eScience.2018.00068 [details]
    • Araujo, T., de Vreese, C., Helberger, N., Kruikemeier, S., van Weert, J., Bol, N., Oberski, D., Pechenizkiy, M., Schaap, G., & Taylor, L. (2018). Automated Decision-Making Fairness in an AI-driven World: Public Perceptions, Hopes and Concerns. Digital Communication Methods Lab. http://www.digicomlab.eu/reports/2018_adm_by_ai/ [details]
    • Trilling, D., van de Velde, B., Kroon, A. C., Löcherbach, F., Araujo, T., Strycharz, J., Raats, T., de Klerk, L., & Jonkman, J. G. F. (2018). INCA: Infrastructure for content analysis. In IEEE 14th International Conference on eScience: proceedings : 29 October-1 November 2018, Amsterdam, the Netherlands (pp. 329-330). IEEE Computer Society. https://doi.org/10.1109/eScience.2018.00078 [details]

    2019

    • Araujo, T., van Zoonen, W., & ter Hoeven, C. (2019). Automated 1-2-1 Communication. (SWOCC; Vol. 77). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details]

    2018

    • Araujo, T. (2018). Corporate branding and consumers on social media. (SWOCC; Vol. 75). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details]

    2017

    • Araujo, T. (2017). Corporate branding and consumers. (SWOCC; Vol. 73). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details]

    2022

    • Araujo, T., Ausloos, J., van Atteveldt, W., Loecherbach, F., Moeller, J., Ohme, J., Trilling, D., van de Velde, B., de Vreese, C., & Welbers, K. (2022). OSD2F: An Open-Source Data Donation Framework. Paper presented at the 72nd annual conference of the International Communication Association (ICA), 26-30 May 2022, Paris, France. https://doi.org/10.31235/osf.io/xjk6t
    • Zhang, D., Boerman, S. C., Hendriks, H., van der Goot, M. J., Araujo, T. B., & Voorveld, H. A. M. (2022). “They Know Everything”: Folk Theories, Thoughts, and Feelings About Surveillance in Media Technologies. Paper presented at 72nd Annual International Communication Association Conference.

    2021

    • Zhang, D., van der Goot, M. J., Hendriks, H., Boerman, S. C., Araujo, T. B., & Voorveld, H. A. M. (2021). Mapping users’ perceptions of surveillance in media technologies. Abstract from Etmaal van de Communicatiewetenschap 2021.
    • Zhang, D., van der Goot, M. J., Hendriks, H., Boerman, S. C., Araujo, T. B., & Voorveld, H. A. M. (2021). Thoughts, feelings, and folk theories about surveillance in media technologies. Paper presented at ICORIA 2021.

    2020

    • Boukes, M., Chu, X., Noon, M. A., Kroon, A. C., & Araujo, T. B. (2020). Political satire and user-content interactivity: Comparing the online engagement evoked by news versus satire shows. Paper presented at 70th International Communication Association Conference, Gold Coast, Australia.
    • Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2020). The role of anthropomorphism and privacy concerns in chatbot interactions. Paper presented at Etmaal van de Communicatiewetenschap 2020.
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., van Eenbergen, M. C., & van Weert, J. C. M. (2020). Crossing boundaries online: A hybrid method study on patients’ convergence of mass and interpersonal communication on forums. Paper presented at Etmaal van de Communicatiewetenschap 2020, .

    2019

    • Araujo, T. B. (2019). Going beyond the wizard: Using computational methods for conversational agent communication research. Abstract from International Communication Association (ICA), Washington, United States.
    • Araujo, T. B., & Bol, N. (2019). From speaking like a person to being personal: The effects of personalised, regular interactions with conversational agents. Abstract from Human-Machine Communication Pre-Conference of the International Communication Association (ICA), Washington, D.C., United States.
    • Araujo, T. B., Helberger, N., Kruikemeier, S., & de Vreese, C. H. (2019). In AI we trust? Usefulness, fairness, and risk perceptions about automated decision-making by artificial intelligence within media, justice, and health. Abstract from International Communication Association (ICA), Washington, United States.
    • Araujo, T. B., van Zoonen, W., & ter Hoeven, C. L. (2019). AI as a customer service team member? Exploring the deployment of conversational agents in business-to-consumer contexts. Abstract from International Communication Association (ICA), Washington, United States.
    • Ischen, C., Araujo, T. B., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2019). How important is agency? The persuasive consequences of interacting with a chatbot as a new entity. Paper presented at Human-Machine Communication Pre-Conference of the International Communication Association (ICA), Washington, D.C., United States.
    • Lock, I. J., & Araujo, T. B. (2019). Combining machine vision and text mining on websites: Toward an approach for automated multimodal content analysis. Abstract from International Communication Association (ICA), Washington, United States.
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., Eenbergen, van, M., & van Weert, J. C. M. (2019). Crossing boundaries online: A hybrid method study on patients’ convergence of mass and interpersonal communication on forums. Poster session presented at D.C Health Communication Conference , Fairfax, United States.
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., Eenbergen, van, M., & van Weert, J. C. M. (2019). Different online sections for different patients’ needs: Using the wealth of online data to understand cancer patients’ needs. Paper presented at D.C Health Communication Conference , Fairfax, United States.
    • Voorveld, H. A. M., & Araujo, T. B. (2019). Persuasion via Virtual Assistants: The Influence of Voice and Human Name on Concerns and Persuasive Outcomes. Paper presented at Human-Machine Communication Pre-Conference of the International Communication Association (ICA), Washington, D.C., United States.

    2018

    • Himelboim, I., Araujo, T. B., & Maslowska, E. H. (2018). Cutting through the clusters: Applying a social networks approach to explaining brand–related social media content flow. Abstract from Interactive Marketing Research Conference, Amsterdam, Netherlands.
    • Jonkman, J. G. F., ter Hoeven, C. L., Araujo, T. B., & van der Meer, G. L. A. (2018). Organizing organizational information visibility: The role and needs of journalists. Paper presented at 68th annual conference of the International Communication Association (ICA), Prague, Czech Republic.
    • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2018). Is it me or us? How national and individual collectivistic-individualistic values influence engagement with brand-related user generated content. Paper presented at International Conference of Research in Advertising (ICORIA), Valencia, Spain.
    • Laban, G., & Araujo, T. B. (2018). Working as a team: The influence of cooperation with a chatbot on customer service perceptions. Abstract from Communicating with Machines, Prague, Czech Republic.
    • Laban, G., & Araujo, T. B. (2018). Working as a team: The influence of cooperation with a chatbot on customer service perceptions. Abstract from Etmaal van de Communicatiewetenschap, Ghent, Belgium.
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., & van Weert, J. C. M. (2018). Interpersonal and mass media convergence in health care: From practice and theory to research design. Paper presented at International Conference on Communication in Healthcare (ICCH), Porto, Portugal.
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., van Eenbergen, M. C., & van Weert, J. C. M. (2018). Different platforms, different patients' needs: Automatic content analysis on online health information platforms for cancer patients. Paper presented at Etmaal van de Communicatiewetenschap, Ghent, Belgium.
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., van Eenbergen, M. C., & van Weert, J. C. M. (2018). Different sections for different patients' needs: Automatic content analysis on health information sections. Paper presented at International Conference on Communication in Healthcare (ICCH), Porto, Portugal.
    • Segijn, C. M., Araujo, T. B., Voorveld, H. A. M., & Smit, E. G. (2018). The Positive effect of related tweeting during a live television show on advertising effectiveness. Paper presented at Annual Conference of the American Academy of Advertising (AAA), New York, United States.
    • Voorveld, H. A. M., & Araujo, T. B. (2018). Persuasion via virtual assistants: The influence of modality and human name on persuasion knowledge, concerns and persuasive outcomes. Paper presented at International Conference on Research in Advertising (ICORIA), Valencia, Spain.
    • Voorveld, H. A. M., Araujo, T. B., Bernritter, S. F., Vliegenthart, R., & Rietberg, E. (2018). Offline advertising as a driver of consumers' online brand engagement on social media. Paper presented at Annual Conference of the American Academy of Advertising (AAA), New York, United States.

    2017

    • Araujo, T. B. (2017). Human-like, or just competent? Understanding the importance of chatbot perceptions in service encounters. Abstract from Conversations 2017, Thessaloniki, Greece.
    • Araujo, T. B., & Kollat, J. (2017). Extending organizational sensemaking: The constitutive power of Twitter for CSR communication networks. Abstract from Etmaal 2017: , Tilburg , Netherlands.
    • Araujo, T. B., & Maslowska, E. H. (2017). Teaching Digital Analytics for beginners – beyond Excel and SPSS. Abstract from Etmaal 2017: , Tilburg , Netherlands.
    • Araujo, T. B., van Noort, G., & Verhoeven, P. (2017). Corporate branding and consumers: The effect of identification and corporate associations on product brand attitudes and corporate brand relevance. Abstract from ICORIA, Ghent, Belgium.
    • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2017). Motivations underlying consumers' online brand-related activities across cultures. Paper presented at 2017 American Academy of Advertising Global Conference, Tokyo, Japan.
    • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2017). Understanding motivations underlying consumers’ online brand-related activities across individualistic and collectivistic cultures. Abstract from Etmaal van de Communicatiewetenschap, .
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., van Eenbergen, M. C., & van Weert, J. C. M. (2017). Different Platforms for Different Patients’ Needs: Automatic Content Analysis on Online Health Information.. Poster session presented at Amsterdam Public Health, .
    • Segijn, C. M., Araujo, T. B., Voorveld, H. A. M., & Smit, E. G. (2017). Multiscreening In Real-Life. Abstract from International Conference on Research in Advertising, Ghent, Belgium.
    • Vermeer, S., Araujo, T. B., van Noort, G., & Bernritter, S. F. (2017). Getting a handle on webcare: Comparing automated content analysis techniques to detect eWOM messages. Abstract from ICORIA, Ghent, Belgium.
    • Vermeer, S., Araujo, T. B., van Noort, G., & Bernritter, S. F. (2017). Webcare as a well-oiled machine: A machine learning approach to identify eWOM messages that require a webcare response. Abstract from Etmaal 2017: , Tilburg , Netherlands.
    • Voorveld, H. A. M., Araujo, T. B., Bernritter, S. F., Rietberg, E., & Vliegenthart, R. (2017). Cross media Effects on Consumer Engagement on Facebook: The Differential Effects of Advertising Spend.. Abstract from International Conference on Research in Advertising, Ghent, Belgium.

    2016

    • Araujo, T. B. (2016). Does Sharing Matter? How Message, Sender, and Receiver Characteristics Influence Brand Attitudes on Social Media. Abstract from International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
    • Araujo, T. B. (2016). Is there a role for culture? How consumers and brands engage on Twitter across the globe. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Araujo, T. B., Wonneberger, A., Neijens, P. C., & de Vreese, C. H. (2016). How much time do you spend online? Testing the accuracy of self-reported measures of online media use. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Bernritter, S. F., & Araujo, T. B. (2016). The Arrogance Effect: Being Competent But Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Bernritter, S. F., & Araujo, T. B. (2016). The Arrogance Effect: Being Competent But Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Paper presented at 66th International Communication Association Conference, Fukuoka, Japan.
    • Kollat, J., & Araujo, T. B. (2016). Extending organizational sensemaking: The constitutive power of Twitter. Abstract from 32nd EGOS Colloquium: Organizing in the Shadow of Power, .
    • Wonneberger, A., Araujo, T. B., Neijens, P. C., & de Vreese, C. H. (2016). How Much Time Do You Spend Online and how Often? Testing the Accuracy of Self-Reported Measures of Internet Use. Abstract from 18th Annual Conference of the Methods Division of the German Communication Association (DGPuK), Amsterdam, Netherlands.

    2015

    • Araujo, T. B., Neijens, P. C., & Vliegenthart, R. (2015). How personality characteristics influence the diffusion of brand content on social network sites.
    • Araujo, T. B., Neijens, P. C., & Vliegenthart, R. (2015). Showing your social side: The antecedents and consequences of the diffusion of corporate social responsibility messages on Facebook and Twitter.

    2014

    • Araujo, T. B., & Neijens, P. C. (2014). Big data acquisition for brand content diffusion research.. Abstract from Paper presented at the Big Data for Advertising Research and Education Pre-conference, AAA Conference, .

    2013

    • Araujo, T. B., & Neijens, P. C. (2013). How informational, emotional and traceability cues in Twitter messages influence brand content pass-along behavior. Abstract from Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia, .
    • Araujo, T. B., Vliegenthart, R., & Neijens, P. C. (2013). Opinion leadership for brand content diffusion on Twitter: The role of influentials, bridge builders and strong ties. Abstract from Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia, .

    Award

    • Araujo, T. & Bol, N. (2019). Best paper award for "From speaking like a person to being personal: The effects of personalised, regular interactions with conversational agents", Human-Machine Communication pre-conference.
    • Voorveld, H., Araujo, T., Vliegenthart, R. & Bernritter, S. (2019). AMMA runner-up for best media research. The most important media awards handed out by MWG (media work group)..

    Media appearance

    Talk / presentation

    • Araujo, T. (speaker) (7-11-2020). Communicatie en AI in een digitale samenleving, 206e plenaire SWR-conferentie (KNAW) - AI en robotisering: goede vragen en antwoorden vanuit de SSH.
    • Ausloos, J. (speaker), Araujo, T. (speaker) & Oberski, D. (speaker) (20-5-2020). A Blueprint for Digital Trace Data Collection Through Data Donation, International Communication Association (ICA), Gold Coast. https://www.youtube.com/watch?v=6FEZaYUfC9Q
    • Helberger, N. (speaker), Araujo, T. (speaker) & de Vreese, C. (speaker) (3-10-2019). Who is the fairest of them all? Public attitudes and expectations towards automated decision-making, Kick-off meeting AI & the Administration of Justice, Amsterdam.
    • Araujo, T. (speaker) (5-9-2019). Automated 1-2-1 communication, Medialandschap 2020 - bvA Bond van adverteerders, Utrecht.
    • Araujo, T. (speaker) (24-4-2018). Visions of Communication Science - or: How big data and bots changed my work, Mercurius - Data-Driven Communication: Sexiest Profession?, Amsterdam.
    • Araujo, T. (speaker) (18-4-2018). Spring research speaker series: Social media and brands - some thoughts on big data, machine learning and AI in communication research, Grady College, University of Georgia.
    • Araujo, T. (speaker) (16-4-2018). Machine learning for content analysis of text and images on social media, Grady College, University of Georgia.
    • Araujo, T. (invited speaker) (14-11-2017). Guest lecture on Brand and Organisational Content Diffusion on Social Networking Sites, Chapman University.
    • Araujo, T. (keynote speaker) (7-11-2017). The Sky is the Limit? First steps on how to research Big Data, Amsterdam Research Initiative, Amsterdam.
    • Araujo, T. B. (speaker) (20-3-2014). Brand content diffusion by consumers on Twitter: Big data possibilities and problems studying brand content pass-along behavior., ASCoR Big Data Colloquium, Amsterdam, Netherlands.

    2022

    2019

    • Kitirattarkarn, P. (2019). The role of culture in consumer-generated content engagement: A cross-cultural examination of ‘liking’, commenting, sharing, and creating posts about brands on Facebook. [details]

    2015

    2020

    • Zarouali, B., Makhortykh, M., Bastian, M. & Araujo, T. (1-1-2020). APPENDIX – Supplemental material for Overcoming polarization with chatbot news? Investigating the impact of news content containing opposing views on agreement and credibility. figshare SAGE Publications. https://doi.org/10.25384/sage.12673040.v1
    • Zarouali, B., Araujo, T., Bastian, M. & Makhortykh, M. (1-1-2020). Overcoming polarization with chatbot news? Investigating the impact of news content containing opposing views on agreement and credibility. figshare SAGE Publications. https://doi.org/10.25384/sage.c.5067083.v1
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
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