M. (Myrthe) Blösser
PhD Candidate
Faculty of Economics and Business
Section Marketing
Visiting address
- Plantage Muidergracht 12
Postal address
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Postbus 15953
1001 NL Amsterdam
Contact details
Links
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Ensuring Fair Artificial Intelligence
My research is centered around ensuring the use of fair, accountable, explainable and transparent artificial intelligence (AI) from the perspective of consumer- and social psychology. I examine different methods in which we can decrease social injustice due to AI and ways to increase AI literacy. As such, my research has a special focus on marginalized citizens, technology ethics, AI regulation, and Explainable AI (XAI).
Keywords: Fair AI, AI literacy, (Marginalized) Citizen Responses to Technology, XAI, Technology Ethics.
Methods: Experiments, Field studies.
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Publications
2024
- Blösser, M., & Weihrauch, A. (2024). A consumer perspective of AI certification – the current certification landscape, consumer approval and directions for future research. European Journal of Marketing, 58(2), 441-470. https://doi.org/10.1108/EJM-01-2023-0009
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Ancillary activities
No ancillary activities