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Dr. B.J. (Bernadette) van Ewijk

Faculty of Economics and Business
Section Marketing

Visiting address
  • Plantage Muidergracht 12
  • Room number: 2.42
Postal address
  • Postbus 15953
    1001 NL Amsterdam
  • Research and Awards
    • Pauwels, K. & B.J. van Ewijk (2013). Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales? An Integrative Model of Attitudes and Actions on the Consumer Boulevard. Marketing Science Institute Working Paper Series, Report No. 13-118.
    • Winner Robert D. Buzzell MSI Best Paper Award 2015.
    • Winner ISMS Doctoral Dissertation Proposal Competition 2016.


    • Title: Purchase Behavior of Consumers in Emerging Markets 
    • Supervisors: Prof. Els Gijsbrechts (Tilburg University) and Prof. Jan-Benedict Steenkamp (University of North Carolina at Chapel Hill)
  • Publications


    • van Ewijk, B. J., Gijsbrechts, E., & Steenkamp, J-B. E. M. (Accepted/In press). The Dark Side of Innovation: How New SKUs Affect Brand Choice in the Presence of Consumer Uncertainty and Learning. International Journal of Research in Marketing.


    • van Ewijk, B. J., Gijsbrechts, E., & Steenkamp, J-B. E. M. (2021). What Drives Brands’ Price Response Metrics? An Empirical Examination of the Chinese Packaged Goods Industry. International Journal of Research in Marketing.
    • van Ewijk, B. J., Stubbe, A., Gijsbrechts, E., & Dekimpe, M. G. (2021). Online display advertising for CPG brands: (When) does it work? International Journal of Research in Marketing, 38(2), 271-289. [details]




    • Van Ewijk, B., Gijsbrechts, E. & Steenkamp, J.-B. E. M. (1-1-2021). CPG Chinese Household Panel Data 2011-2016. DataverseNL.
    • Van Ewijk, B., Stubbe, A., Gijsbrechts, E. & Dekimpe, M. (2021). Advertising and sales data for CPG brands, consumer panel data, The Netherlands, 2011-2015. DataverseNL.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    • No ancillary activities