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NL

dr. B.J. (Bernadette) van Ewijk

Faculty of Economics and Business
Section Marketing

Visiting address
  • Plantage Muidergracht 12
  • Room number: 1.36
Postal address
  • Postbus 15953
    1001 NL Amsterdam
Contact details
  • Research and Awards
    • Pauwels, K. & B.J. van Ewijk (2013). Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales? An Integrative Model of Attitudes and Actions on the Consumer Boulevard. Marketing Science Institute Working Paper Series, Report No. 13-118.
    • Winner Robert D. Buzzell MSI Best Paper Award 2015.
    • Winner ISMS Doctoral Dissertation Proposal Competition 2016.

    Dissertation:

    • Title: Purchase Behavior of Consumers in Emerging Markets 
    • Supervisors: Prof. Els Gijsbrechts (Tilburg University) and Prof. Jan-Benedict Steenkamp (University of North Carolina at Chapel Hill)
  • Publications

    2020

    • Pauwels, K., & van Ewijk, B. J. (2020). Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey. Journal of Interactive Marketing, 52, 20-34. https://doi.org/10.1016/j.intmar.2020.03.004
    • van Ewijk, B. J., Steenkamp, J-B. E. M., & Gijsbrechts, E. (2020). The Rise of Online Grocery Shopping in China: Which Brands Will Benefit? Journal of International Marketing, 28(2), 20-39. https://doi.org/10.1177/1069031X20914265

    Award

    • van Ewijk, B. (2017). ISMS Doctoral Dissertation Proposal Competition.
    • van Ewijk, B. (2015). Robert D. Buzzell MSI Best Paper Award 2015.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    • No ancillary activities