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Dr. R.H. (Rutger) de Graaf

Senior Lecturer
Faculty of Social and Behavioural Sciences
CW : Corporate Communication

Visiting address
  • Nieuwe Achtergracht 166
  • Room number: C8.00
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
Social media
  • Profile

    Rutger de Graaf is driven by the belief that effective communication serves as a catalyst for innovation. With a strong background in developing and implementing communication strategies, his passion lies in leveraging this powerful tool to drive transformative change.

    Experience and interests

    • Application of Communication Theory
    • Strategic Communication
    • Change Communication


    Rutger de Graaf has a profound and unwavering passion for communication, encompassing its theory, science, history, and practical application. He strongly believes in strengthening sustainable relationships among stakeholders through the principles of transparency and evidence-based public relations (P.R.). Rutger recognizes the significance of research, knowledge sharing, and the implementation of corporate social responsibility (CSR) projects as essential tools for crafting compelling narratives within corporate storytelling.

    Ancillary activities

    Rutger is a member of various advisory boards, supervisory boards, and committees, with a focus on health care innovation and communication.

  • Teaching
  • Publications


    • de Graaf, R., & van der Vossen, R. (2013). Bits versus brains in content analysis: comparing the advantages and disadvantages of manual and automated methods for content analysis. Communications : The European Journal of Communication Research, 38(4), 433-443. [details]



    • Cuijpers, P., Smits, N., Donker, T., ten Have, M., & de Graaf, R. (2009). Screening for mood and anxiety disorders with the five-item, the three-item, and the two-item Mental Health Inventory. Psychiatry Research, 168(3), 250-255.
    • de Graaf, R. H. (2009). Mediatization of local politics in pamphlets and newspapers. In H. Wijfjes, & G. Voerman (Eds.), Mediatization of Politics in History (pp. 151-167). (Groningen Studies in Cultural Change; No. 35). Leuven: Peeters.


    • de Graaf, R. H. (2008). De digitale eeuw: Tempo. De achttiende eeuw.
    • de Graaf, R. H. (2008). Voor ieder wat wils: journalistieke genres. TS : Tijdschrift voor Tijdschriftstudies, (23), 4-19.


    • Dingemanse, C., & de Graaf, R. (2011). Dutch literary journalism: from pamphlet to newspaper (ca. 1600-1900). In J. S. Bak, & B. Reynolds (Eds.), Literary journalism across the globe: journalistic traditions and transnational (pp. 95-117). University of Massachusetts Press. [details]


    • de Graaf, R. H. (2010). Nederlandse journalistiek in pamfletten was zijn tijd ver vooruit. De Nieuwe Reporter.

    Prize / grant

    • de Graaf, R. H. (2013). Pluim van de Facultaire studentenraad.
    • de Graaf, R. H. (2013). Teaching with Sakai Innovation Award.
    • de Graaf, R. H. (2012). Teaching Award Preparatory Program Communication Science.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    • No ancillary activities