She is a PhD Candidate in Responsible Marketing at the University of Amsterdam. As an expert in Artificial Intelligence, Kedma combines Natural Language Processing (NLP) with econometric models to help businesses and society transition to a bright future. Her research interests include NLP, digital marketing, and CEO/brand communication. Willemijn van Dolen and Umut Konus are her supervisors.
Curious to learn more about her research? More info is available here.