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R.W. (Rhianne) Hoek PhD

Postdoctoral Researcher & Lecturer
Faculty of Social and Behavioural Sciences
CW : Youth & Media Entertainment
Visiting address
  • Nieuwe Achtergracht 166
  • Room number: C10.03
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
Social media
  • Profile

    I am a postdoctoral researcher and lecturer interested in how we can use technology and/or AI to encourage adolescents/young adults to adopt a more sustainable lifestyle. Furthermore, I am interested in studying the effects of social media influencers and using innovative research methodologies. I am proficient in conducting field experiments, surveys and content analyses, frequentist as well as Bayesian analyses, and using both direct and indirect measures. I enjoy teaching, especially individual supervision and statistical and practical courses. Supervising students and helping them grow into good researchers gives me positive energy. 

    Expertise & research fields

    • Children & adolescents
    • Sustainability
    • Social media influencers
  • Research

    Research methods

    • Experiments
    • Surveys
    • Content analysis
    • Focus groups

    Current research projects

    • Human Factor in New Technologies: In this project I study how we can use  technology and/or AI to encourage adolescents/young adults to adopt a more sustainable lifestyle.
    • On the Road to Sustainability: This project focuses on how social media influencers communicate about sustainability on social media such as Instagram and what the effects are of this type of communication.
    • Youth & Sustainability: In this project I work together with adolescents to get a better understanding about the way they think, come in contact with, and interact with the topic of sustainability.
  • Teaching

    Bachelor:

    Master:

  • Publications

    2022

    • Hoek, R. W., Rozendaal, E., van Schie, H. T., & Buijzen, M. (2022). Inhibitory control moderates the relation between advertising literacy activation and advertising susceptibility. Media Psychology, 25(1). Advance online publication. https://doi.org/10.1080/15213269.2020.1856685

    2021

    • Buijzen, M., Anschütz, D., de Leeuw, R. N. H., Bleize, D. N. M., Sadza, A. J. C., de Droog, S. M., Rozendaal, E., & Dutch Young Consumers Network (2021). Behind the policy frontline in the Netherlands during the Corona crisis. Journal of Children and Media, 15(1), 49-54. https://doi.org/10.1080/17482798.2020.1858899 [details]
    • Hoek, R. W., Rozendaal, E., van Schie, H. T., & Buijzen, M. (2021). Development and testing of the advertising literacy activation task: an indirect measurement instrument for children aged 7-13 years old. Media Psychology, 24, 814-846. https://doi.org/10.1080/15213269.2020.1817090

    2020

    • Hoek, R. W., Rozendaal, E., van Schie, H. T., van Reijmersdal, E. A., & Buijzen, M. (2020). Testing the Effectiveness of a Disclosure in Activating Children’s Advertising Literacy in the Context of Embedded Advertising in Vlogs. Frontiers in Psychology, 11, Article 451. https://doi.org/10.3389/fpsyg.2020.00451 [details]

    2023

    • Möller, A. M., Hoek, R. W., Helwegen, B., & Thijs, G. (2023). On the road to sustainability: Themes and strategies used by Dutch greenfluencers on Instagram and their relation with user activity. Abstract from Etmaal Communicatiewetenschap 2023, Enschede, Netherlands.
    • Möller, A. M., Hoek, R. W., Helwegen, B., & Thijs, G. (2023). On the road to sustainability: Themes and strategies used by Dutch greenfluencers on Instagram and their relation with user activity. Paper presented at 73rd Annual Conference of the International Communication Association (ICA), Toronto, Canada.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    No ancillary activities
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